One of the fundamentals of SEO that may get overlooked is the correct use of heading tags. Search engines use headings when crawling content to determine the page’s topics and helps to structure and organize the information to help your visitors digest the content.
We live in a time when people need answers, NOW. With a rise in people needing information on the fly, local SEO becomes even more important. Websites need to be optimized to answer questions quickly and efficiently. Consumers are starting to search in different ways in order to get the information quickly while on-the-go. This brings up the ‘near me’ local search trend.
FourFront recognizes the importance of giving back to the community in which we live and work. This month, we volunteered our time at Cradles to Crayons, a great Charity that provides children living in low- income and homeless situations with the essential items they need to thrive at home, at school and at play.
It may seem early to be writing about SEO tips for 2017. As I write this, we are only halfway through 2016 perhaps making this topic premature. One thing that we know about search engines is that they are constantly changing. They evolve, update, and improve on almost a daily basis. The SEO industry, as with most in the tech world, moves so quickly that reading a book on the topic is likely a futile endeavor. Almost as soon as the book has been written, published, and distributed, the information contained within is likely horribly out-of-date.
How do you determine how much of your traffic from Google search is branded or non-branded traffic? Or how much of your traffic from Google search comes from a specific query? We can do this by looking into Google Analytics.
One of the most frequent questions I get asked by clients is why we don’t practice link building. There are many misconceptions about this buzzy SEO practice. Here at FourFront, we don’t do it and it’s important to know why.
One of the arguably most exciting aspects of technical SEO is researching URLs that return 404 errors and writing 301 redirects for as many of these rogue broken links as possible. Some 404s cannot and shouldn't be redirected. These are items in your store that have sold out and are no longer on your site, or you just finished a redesign and all of your content has been re-siloed due to new navigation. However, for those that you can find an equivalent destination for the link, organizing them and writing redirect can be, at times, taxing.
Auction Insights report in Google AdWords is a powerful tool which lets you compare your AdWords performance to other advertisers and competitors participating in the same auctions as you are. This information can help you make decisions to improve your AdWords performance.
Keyword stuffing is a black hat SEO technique used in the hopes of improved keyword rankings in search engines. In essence, keyword stuffing was a way for sites to include a keyword (or keywords) on a page as many times as possible to seem more relevant to search engines, and as a result, rank higher in the search results. But as search engines become more advanced, keyword stuffing can cause significant harm to the performance of your site.
The recently-retired Kobe Bryant is going to go down as one of the best basketball players of all time, and arguably, one of its most popular. And what better way to quantify interest in a player and his popularity by measuring it with Google?
Using SERP (search engine results page) data collected over the last 13 months and the number of monthly searches for SE0-related keywords, we have approximated the number of visits to two high-traffic SEO sites: Moz (Moz.com) & Search Engine Land (SearchEngineLand.com).
Traditionally for many manufacturers, most marketing is focused on business-to-business (b2b). Though strictly B2B marketing has been effective in the past, the lines between B2B and B2C marketing strategies have begun to blur. Some argue that even the idea of strictly B2B has become obsolete. In today’s marketing space of constant interconnectivity and transparency for end users, manufacturers need to embrace and employ certain B2C digital marketing tactics to beat the competition.
Every marketing professional knows about the Consumer Decision Journey or CDJ. The evolution of the Consumer Decision Journey (CDJ) from one that is almost fully controlled by the brand owner to a distributed crowd-sourced model is driven by the growth of media channels, social platforms and online review sites which provide a variety of ways to leave post-purchase feedback. With this evolution, it’s necessary to digitize the CDJ. The outcome is a fully targeted and highly effective content marketing plan. Learn about the key moments in what I call the Digital Consumer Decision Journey (DCDJ).
Google is working to provide mobile users with a more “mobile-friendly” search experience, announcing today it will be increasing mobile-friendliness as a ranking factor for mobile search queries beginning in May 2016.
According to data published by Nielsen Online, The International Telecommunications Union and other reliable sources, approximately 3,366,261,156 people in the world were Internet users in November 2015. This accounts for approximately 47% of the world's population and is an approximately 830% increase from the number of internet users in 2000.