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4 Tips for YouTube SEO

YouTube has quickly become a dominant factor in search rankings and online presence, and applying SEO tactics to your YouTube channel is an important part of an SEO strategy.

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FourFront Volunteers at Cradles to Crayons

FourFront recognizes the importance of giving back to the community in which we live and work. This month, we volunteered our time at Cradles to Crayons, a great Charity that provides children living in low- income and homeless situations with the essential items they need to thrive at home, at school and at play.

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Using Concatenation to Excel at Technical SEO

One of the arguably most exciting aspects of technical SEO is researching URLs that return 404 errors and writing 301 redirects for as many of these rogue broken links as possible. Some 404s cannot and shouldn't be redirected. These are items in your store that have sold out and are no longer on your site, or you just finished a redesign and all of your content has been re-siloed due to new navigation.  However, for those that you can find an equivalent destination for the link, organizing them and writing redirect can be, at times, taxing.

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Keyword Stuffing & SEO

Keyword stuffing is a black hat SEO technique used in the hopes of improved keyword rankings in search engines. In essence, keyword stuffing was a way for sites to include a keyword (or keywords) on a page as many times as possible to seem more relevant to search engines, and as a result, rank higher in the search results. But as search engines become more advanced, keyword stuffing can cause significant harm to the performance of your site.

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An Intern’s Time Management Guide

It can be confusing when an intern joins a company. Interns don't always go into the position with a specific list of things to do, which could make it difficult to stay productive. What I found most helpful was a structured time management guide to help spend my time the right way. Sticking with this guide will help anyone feel more productive and increase their value at work.

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Life as A PPC Specialist

If you ever wondered what it’s like to be a PPC Specialist, good news for you, you’re about to find out.  Now I’m not speaking for everyone who’s in paid search, but I’m sure many can relate to my story.

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4 SEO Tips for 2017

It may seem early to be writing about SEO tips for 2017. As I write this, we are only halfway through 2016 perhaps making this topic premature. One thing that we know about search engines is that they are constantly changing. They evolve, update, and improve on almost a daily basis. The SEO industry, as with most in the tech world, moves so quickly that reading a book on the topic is likely a futile endeavor. Almost as soon as the book has been written, published, and distributed, the information contained within is likely horribly out-of-date.

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3 Common SEO Misconceptions | TomTalks

SEO can be a surprisingly difficult term sometimes. Clients come to us at FourFront with questions, and the problems often start with some common misconceptions. The three main misconceptions people have about SEO are to focus on keywords, backlinks, and the Google algorithm. The issues with these practices, as well as better alternatives, are discussed in this week's TomTalk.

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SEO Reputation Management

I’ve heard that it takes 5 seconds to make a first impression. In the digital world, your window is arguably much smaller.  Any good digital marketer knows that it can take weeks, months, even years to create successful ‘first impressions’ for brands in order to cultivate lasting customer relationships and loyalty. But all that hard work can be wiped away with one negative review on page one of Google.  SEO reputation management if done well can put your brand on top, but mismanaged or ignored altogether can make for some real problems.

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B2C Digital Marketing Tactics for Manufacturers

Traditionally for many manufacturers, most marketing is focused on business-to-business (b2b). Though strictly B2B marketing has been effective in the past, the lines between B2B and B2C marketing strategies have begun to blur. Some argue that even the idea of strictly B2B has become obsolete. In today’s marketing space of constant interconnectivity and transparency for end users, manufacturers need to embrace and employ certain B2C digital marketing tactics to beat the competition.

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The Digital Consumer Decision Journey

Every marketing professional knows about the Consumer Decision Journey or CDJ. The evolution of the Consumer Decision Journey (CDJ) from one that is almost fully controlled by the brand owner to a distributed crowd-sourced model is driven by the growth of media channels, social platforms and online review sites which provide a variety of ways to leave post-purchase feedback.  With this evolution, it’s necessary to digitize the CDJ. The outcome is a fully targeted and highly effective content marketing plan. Learn about the key moments in what I call the Digital Consumer Decision Journey (DCDJ).

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