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PPC Pricing: What are the Different Models and What is Fair?

If you've been in the market for a PPC agency, you've undoubtedly come across a number of different pricing models. So how do you know if you're getting a fair deal? How much work actually goes into this stuff?  We'll discuss the 3 common pricing structures below and advise on what you should be looking to pay for and what you should be looking to avoid.

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Market Intelligence, Search Algorithms & SEO

With the advanced algorithms now used by search engines to score the most relevant results for a given keyword, building search visibility requires well-researched strategy. It helps to think of the search results as a product of the Quality Assurance team for the search provider.  When you search a keyword, the search provider is saying “the following results are the best resources we know of to meet your requirements.” How the search engine comes up with these results, what those results are, and what they provide, reveal a good deal about the target audience. These elements are also the key to understanding how Market Intelligence is related to SEO and give us key insights that feed into good SEO strategy.

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Will Hidden Content Impact your SEO?

It's important to know exactly how your content presentation is going to affect your SEO. Hidden content - found as expandable or collapsable content areas, navigable tabs, etc. - could have an impact on your indexed content and in turn, your SEO efforts.

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A Beginner’s Guide to Using Regular Expressions in SEO

Regular Expressions (commonly abbreviated RegEx) are an invaluable tool to help with SEO efforts.  The RegEx can save time because you can use it in place of comprehensive lists in many different situations. While RegEx can be very complicated and sophisticated, there are some basic and easy ways to incorporate them into your work. What follows is an introduction for beginners to start to understand and employ RegEx. For context I’ve used a real-world example that will be familiar to any SEO.

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6 SEO Tips for your WordPress Site

Here’s a common scenario:

You want to optimize your website for search, and you aren’t quite sure where to start. You read a few articles and after searching around for a bit, you end up finding the perfect WordPress plugin to handle your new SEO (Search Engine Optimization) strategy.

Perfect scenario, right?

Unfortunately, it’s sometimes not that simple. It’s true WordPress can be a simple, user-friendly CMS, but your SEO strategy will take more work than simply hitting publish on your latest page or blog post.

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How to Determine Mobile Search Demand for your Site and If Google Sees your Site as Mobile-Friendly

As we all know, mobile usage has been on the rise, but there are still sites out there that do not provide a mobile-friendly version. Google recently announced that starting April 21, its measure of “mobile-friendliness” will become a stronger ranking signal for searches done from a mobile device. Learn how to determine the mobile search demand for your site, and if you are at risk with this update. 

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How to Recover from a Google Manual Action Penalty

If your site has been assessed a Google manual action penalty for unnatural links to your site, the only way to have the penalty lifted is the submission of a successful Reconsideration Request.  Before showing an example of a successful request, I’ll touch briefly on the steps leading up to the request itself and detail the characteristics of a successful request.

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Optimizing Pinterest for Business

Pinterest has quickly become a search engine, a business platform, and a shopping experience. As Pinterest content is indexed by Google, optimizing your business Pinterest profile is essential to building your brand’s equity with the search engine, increasing your visibility in the search engine results page, and increasing traffic to your site.

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Why Your Website Should Be Responsive - SEO

Responsive Design of a website allows the site to adjust itself appropriately based on the device the site is being viewed on.  Websites behave differently depending on the design, the size of the device and the browser being used. As more people access the internet on mobile devices, responsive design is not only necessary for a good user experience, but has also become an important ranking factor for SEO.

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Creating Shadow Borders with Curved CSS Box Shadows

A pure CSS technique for creating shadow borders and dividers by utilizing curved CSS box shadows, the :before and :after pseudo-elements, and border radius. It also includes a method for creating a box shadow on just the top, bottom, or a single side of an html element.

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Content-First SEO Strategy

A successful SEO strategy is one which puts content first.  Productive content answers the users’ queries along their digital journey when their needs and search patterns are properly assessed.  Google is sophisticated enough to know whether content is performing up to the standards of the user through behavior analytics.  It’s a celebration-worthy achievement to rank on page one of the SERP, but in order to stay in that coveted position, your content needs to prove itself through SEO analytics such as short vs. long click, content gap fulfillment, and task completion success.  A content-first, performance-driven model will inherently be best practice from an SEO perspective.

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