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Life as A PPC Specialist

If you ever wondered what it’s like to be a PPC Specialist, good news for you, you’re about to find out.  Now I’m not speaking for everyone who’s in paid search, but I’m sure many can relate to my story.

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Aligning Higher Ed Content with the Digital Consumer Decision Journey

A convergence of personal and professional experiences has accentuated for me a desperate need for institutions of higher education to be more tactful about how their website content strategy aligns with their visitors’ needs.  A content strategy which meets these needs is most productive when correlated with the Digital Consumer Decision Journey, (DCDJ).   This DCDJ is a standard pattern users follow when consuming information.

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