The renowned author and designer, Alina Wheeler, just released the fourth edition of her book, "Designing Brand Identity". We contributed to the "Web Design Process" and "SEO metrics" sections of the book. We thank Alina for her continued brilliant work and leadership in the branding ecosystem.
A successful SEO strategy is one which puts content first. Productive content answers the users’ queries along their digital journey when their needs and search patterns are properly assessed. Google is sophisticated enough to know whether content is performing up to the standards of the user through behavior analytics. It’s a celebration-worthy achievement to rank on page one of the SERP, but in order to stay in that coveted position, your content needs to prove itself through SEO analytics such as short vs. long click, content gap fulfillment, and task completion success. A content-first, performance-driven model will inherently be best practice from an SEO perspective.
If you ever wondered what it’s like to be a PPC Specialist, good news for you, you’re about to find out. Now I’m not speaking for everyone who’s in paid search, but I’m sure many can relate to my story.
A convergence of personal and professional experiences has accentuated for me a desperate need for institutions of higher education to be more tactful about how their website content strategy aligns with their visitors’ needs. A content strategy which meets these needs is most productive when correlated with the Digital Consumer Decision Journey, (DCDJ). This DCDJ is a standard pattern users follow when consuming information.
Now is the time for manufacturers to gain a competitive advantage and lead the digital revolution by increasing digital visibility to search engines and prospective customers with a targeted manufacturing marketing strategy.