FourFront's Blog

Author: Daniel Tetteh

Comparing Adwords Campaigns
PPC

2 simple ways to determine how effective your AdWords campaigns are without Goal Conversion metrics.

This post features information for the current Google Analytics platform configuration, Universal Analytics. Check out our recently-published Google Analytics 4 Guide to learn more about the latest version of Google Analytics. Many advertisers struggle to measure the performance of their Ad campaigns in Google AdWords or Bing. Google AdWords is

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Better Classification of Paid Search Queries
PPC

How to Distinguish Branded and Generic Paid Search Queries in Google Analytics

This post features information for the current Google Analytics platform configuration, Universal Analytics. Check out our recently-published Google Analytics 4 Guide to learn more about the latest version of Google Analytics. Measuring how effective your Branded and Non-Branded keywords are performing is important in optimizing any paid search campaign. Many

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Google Analytics
SEO

How to Track Branded and Non-Branded Traffic in Google Analytics

This post features information for the current Google Analytics platform configuration, Universal Analytics. Check out our recently-published Google Analytics 4 Guide to learn more about the latest version of Google Analytics. How do you determine how much of your traffic from Google search is branded or non-branded traffic? Or how

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Reviewing Statistics
SEO

Understanding Auction Insights Statistics (Google Adwords)

Updated: Jul 28, 2016 Auction Insights report in Google AdWords is a powerful tool which lets you compare your AdWords performance to other advertisers and competitors participating in the same auctions as you are. This information can help you make decisions to improve your AdWords performance. SAMPLE AUCTION INSIGHTS REPORT

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SEO Icons on Green Background
SEO

Change in Organic CTR by SERP position over Time

Updated: Jun 22, 2016 There are many Organic Click-Through rate (CTR) studies performed on large data sets but many of these studies are limited in their scope to the ever changing nature of the Search Engine Results Page (SERP). Many of these studies give you the average CTR at the

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Moz Queries
Web Analytics

Visits for SEO-related Queries to Moz & Search Engine Land

Updated: Apr 26, 2019 Using SERP (search engine results page) data collected over the last 13 months and the number of monthly searches for the keywords; “SEO”, “Search Engine Optimization, and “Search Engine Marketing”, we have prepared 2 charts showing the approximate number of visits to MOZ.com and SearchEngineland.com from

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Reddit Logo in Traffic
Web Analytics

Reddit Traffic Comparison

Updated: Apr 08, 2016 Also known as the “front page of the internet,” Reddit has become one of the more popular sites on the internet. A unique blend of news, information and social sharing, Reddit receives significant traffic among its users — but how does it stack up against other

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Internet Access Stats in the World

Updated: Mar 10, 2016 According to data published by Nielsen Online, The International Telecommunications Union and other reliable sources, approximately 3,366,261,156 people in the world were Internet users in November 2015. This accounts for approximately 47% of the world’s population and is an approximately 830% increase from the number of

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Bing Webmaster Tools vs Google Search Console

Updated: Apr 26, 2019 In this blog, we will be looking at account set up and some of the important features in Google Search Console (formerly Google Webmaster Tools) and Bing’s Webmaster Tools. So let’s dive straight in! Content Account Set–up Add & Verify Account Adding Sitemaps (Google vs Bing)

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How to Track Bing Ads Metrics in Google Analytics

Updated: Apr 24, 2015 Universal Event Tracking This post features information for the current Google Analytics platform configuration, Universal Analytics. Check out our recently-published Google Analytics 4 Guide to learn more about the latest version of Google Analytics. In October 2014, Bing Ads launched Universal Event Tracking (UET)–a tool to

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