Position #1 on Google isn't what it used to be. How people engage with the search engine has evolved drastically over the past 4 years. For many reasons Google continuously tests changes to their results pages to see what yields the visitor behavior they are looking for. The effects these changes have over time on ranking position and Click-Through-Rate can provide good insights. This analysis shows the change in the distribution of clicks for the top 12 impressions on Google based on ranking position.
Posts tagged with: "Google"
On August 1, 2018, Google introduced the “Medic” Update to their algorithm, hoping to ensure the safety of consumers by preventing fraudulent and low-reputation websites that offer high-repercussion services from getting search engine visibility. Google determined the value and relevance of webpages by using E.A.T. (Expertise, Authority, and Trust).
Do you ever wonder how many people would find your website if you ranked for a keyword? Or, how much traffic your competitors get by ranking above you on the Google results page? Answering these questions is an important part of evaluating your SEO investment and there is a vast universe of metrics that will help.