Free SEO Tools
Get started with SEO using a collection of free SEO tools.
Google Search Console, formerly known as Webmaster Tools, is an essential tool for SEO. Google provides information about the search performance of a website, including site visibility (total searches and site impressions) and clicks to the website from Google search. Additionally, Search Console provides exact search terms to give site owners the exact search terms their site is being impressed for and bringing in the most clicks to their website.
Search Console also provides information and suggestions regarding some of the more technical aspects of a site’s performance, including potential HTML improvements and crawl statistics and errors.
Google Analytics provides information about the performance of the website. Google Analytics provides performance metrics across a site, including total visitors, visits, and total page views.
Other important metrics include:
- Traffic Acquisition
- Top Landing Pages
- Bounce Rate
Web Crawling Tools
Screaming Frog is a web crawling tool that gives you the ability to audit your site, while separating page information in easy-to-understand tabs. It even highlights information for your key SEO elements, including:
- Page Titles
- Meta Descriptions
- Headers (H1/H2)
- Page Directives (noindex, nofollow, etc.)
Note: Screaming Frog also offers a paid version which eliminates your crawl limit (the free version is capped at 500 URLs) and other additional features.
Xenu Sleuth is another web crawling tool with the ability to crawl an unlimited number of URLs, which is ideal for larger websites.
Although it offers limited information on SEO elements, Xenu Sleuth provides useful information regarding the status of your pages including 404 errors and 301 redirects.
Local SEO Tools
MozLocal specializes in optimizing your site for local searches. MozLocal helps businesses create and manage business listings on major listings sites across the web, including Google+, FourSquare, SuperPages and several others.
Other SEO Tools
Open Site Explorer is a free Moz tool that provides information on the backlinks to your site. Get information on the number of links to your page, your top pages, anchor text, and other useful backlink information.
*Note: Moz offers several additional features for Open Site Explorer, including Spam Analysis and Link Opportunities, for paid users. Paid users also get access to numerous other Moz tools such as Rank Tracker, On-Page Grader, and Keyword Difficulty.