BCN sought to fix their inefficient 15-year Google Ads account wasting spend on low-value leads, stabilize fluctuating budgets, and improve post-redesign website conversions without risky or blackhat tactics.
FourFront developed a strategy designed to:
Modernize underperforming paid ads with new campaign types and advanced targeting for high-quality representative recruitment
Rebuild key landing pages and optimize site performance to drive consistent conversions from paid traffic
We launched new Google Ads campaign types and advanced targeting strategies, including persona retargeting, geo-targeting, and search interest analysis focused on representative recruitment.
By replacing deprecated structures and scaling high-converting audiences, we drove unprecedented lead quality, record customer acquisition, and stabilized costs.
We rebuilt key landing pages and restored proven high-converting pages after the site’s redesign, while optimizing overall site performance to better support paid traffic without risky or blackhat tactics.
By conducting compliant optimizations focused on merchant services visibility, we enhanced organic search performance and drove consistent conversion growth alongside paid efforts.
