FourFront's Blog

SEO

The Best SEO Analytics Tools

It is important to have the best analytics at your disposal, and that begins with selecting the right tools for your needs. For any form of digital marketing, including Search Engine Optimization (SEO), the right website analytics will make the difference in your effectiveness and success as a marketer. What

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Company News

FourFront Collects Donations for Our Germantown Neighbors

Every year, FourFront holds a volunteer event where our entire team has the opportunity to give back to our community. This is one of my favorite aspects about FourFront, and now the torch was being passed down to me to plan and execute. At FourFront, the emphasis on our impact

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SEO

Best Practices for Your FAQ Page

After a review of a new client’s website, SEO companies will often recommend a Frequently Asked Questions (FAQ) page if one doesn’t already exist. When executed effectively, an FAQ page provides a valuable resource to meet a host of user needs: Provide detailed or specific information about a product or

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SEO

How to Check How Google Sees Your Website

Google strives to provide accurate results for all search queries, currently delivering roughly 8 billion searches daily, with over 90% of the current global market of search engines. In order to obtain a full set of the resources available as a set of results, they have created a collection of

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SEO

How to Increase Mobile Conversion Rate

How do you get more conversions from mobile website users? The basic answer is to create a seamless, delightful user experience (UX), specifically when your site is viewed on mobile screen sizes. In fact, building a “user-friendly” website has now become nearly synonymous with building a “mobile-friendly” website. This is

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SEO

12 Best Practices for Writing Website Content

12 Best Practices for Writing Good Website Content It is imperative for a company to be creating compelling and attractive content if they want to obtain organic visibility for their site. The search results on Google have become too competitive to expect to drive users to your site without thorough

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How to find local search volume
SEO

How to Find Local Search Volume

HOW TO COLLECT LOCAL SEARCH VOLUME Local keyword research is the process of finding keywords that are searched by users with a local intent. This can include searching for local businesses to visit in the near future or examining local options through reviews or other online resources. It is especially

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SEO

The 10 Best Keyword Research Tools for SEO

A strong SEO campaign starts with one thing: strong keyword research. Keyword research is the basis for all SEO efforts. Whether you’re launching a new product or service, or you’re keeping up with the demands of your current market, keyword research is going to be the cornerstone of ensuring you

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Large text "How to Submit Your Website to Google (And Other Search Engines) on top of Blue abstract digital background with a screenshot of a Google message saying "URL is on Google."
SEO

How to Submit URLs and Websites to Search Engines

This post was collaboratively researched and written by Ben Swofford and Ben Pearl. Properly submitting a website or webpage to Google (and other search engines) is a critical step to ensure your content can successfully drive traffic and other business goals for your website. You can’t simply hit “publish” and expect your URLs

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SEO

Is SEO a Good Career?

This post was collaboratively researched and written by Ben Swofford and Dan Bowden. The simple answer is yes, SEO is a good career. SEO professionals can make good money, achieve a comfortable work/life balance, find a position in the industry that suits their natural skill set, and challenge themselves creatively. An increase

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SEO

13 SEO Trends to Watch in 2022

Search engine optimization, or SEO, is a powerful digital marketing discipline to attract users searching for your brand’s product or services. And as marketers ought to know, SEO is constantly evolving. To jumpstart your SEO strategy in 2022, it’s important to realize what’s on the horizon – and what to

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SEO for a Medical Practice
SEO

SEO For a Medical Practice

  SEO is especially important for a medical practice as there is a competitive marketplace, opportunities for unique content strategy, and heightened standards in the medical industry. A medical practice can be understood as any healthcare provider of any size, although many SEO considerations apply especially to small private practices

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SEO

Using Open Source Software for building SEO Tools

A Live Demo of the Apache OpenNLP Project: NameFinder URL to pull Names From: Submit Clear Open source has many great projects for helping SEO Tool developers. Here I created a live demo of an AI Natural Language Processing toolkit along with Java sample code. Source code can be downloaded

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Basic bar chart displaying increased brand awareness over time.
SEO

How to Measure Increased Brand Awareness

This post was collaboratively researched and written by Ben Pearl and Ben Swofford. As a marketer, one of your primary goals—whether you’re working in-house or at an agency—is to increase the awareness of your or your client’s brand. This concept of brand awareness refers to how familiar an audience is with

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2021 PhillyCHI board posing in front of a sign reading "INNOVATE"
UX

Helping to Grow Philadelphia’s UX Community

One of FourFront’s core values is community involvement. In this Q+A session, we throw a spotlight onto our Senior SEO Lead & UX Specialist, Ben Swofford, who exemplifies this value by volunteering his time to work with PhillyCHI. (That’s Ben, in the middle of the photo above, with his 2020

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SEO

What’s New in Google Analytics 4?

Google Analytics has come out with a new technical platform called GA4 (Google Analytics 4). This new analytics platform allows you to collect data across multiple devices and multiple platforms. It is a radical change from the currently used Universal Analytics (UA) and can present a steep learning curve to

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Core Web Vitals

Basics of Core Web Vitals: 6 Tips for Google’s Web Vitals Initiative

Web Vitals, Google’s initiative to improve user experience across the web, is coming up fast for site owners and web developers. At FourFront, we’ve created this post (as well as our own tools!) to make sure you’re covered. Already know about Core Web Vitals and looking for tips? Great! If

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SEO

SEO Checklist for Your Website Redesign

Launching a new site or redesigning your current website is exciting; your new site is new, flashy, interactive – but will it impact your SEO? A website redesign or transition can be a daunting project, so to help with the transition process, we’ve put together a checklist of questions you

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