FourFront's Blog
6 Tips for Core Web Vitals
Web Vitals, Google’s initiative to improve user experience across the web, is coming up fast for site owners and web developers. At FourFront, we’ve created this post (as well as our own tools!) to make sure you’re covered. Already know about Core Web Vitals and looking for tips? Great! If
SEO Checklist for Your Website Redesign
Launching a new site or redesigning your current website is exciting; your new site is new, flashy, interactive – but will it impact your SEO? A website redesign or transition can be a daunting project, so to help with the transition process, we’ve put together a checklist of questions you
Content First SEO Strategy
A successful SEO strategy is one which puts content first. Productive content answers the users’ queries along their digital journey when their needs and search patterns are properly assessed. Google is sophisticated enough to know whether content is performing up to the standards of the user through behavior analytics. It’s
Assign ZIP Codes to Google Analytics Data. Attribute GA Data to Brick-and-Mortar Locations.
Sign Up For Our Beta Trial One of my favorite parts of running an SEO and Analytics agency is developing unique reports. Most of these reports come from real-life, client-based needs. In this case, the issue was assigning ZIP codes to Google Analytics data. The questions were: “Is it possible
As SEO Evolves, Creativity Plays a Larger Role
When you think about the creative side of digital marketing, SEO probably isn’t the first thing that comes to your mind. Many web developers and designers would go even further, claiming that SEO kills creativity. I get requests all the time for a push-button solution to SEO. What I tell
The Challenges of 2020 Have Helped Us Appreciate Our Communities
At FourFront, we operate in several communities. We are a work family serving a valued network of clients. We also share the Wayne Junction neighborhood with a growing community of businesses, all of whom identify with the rich history of Philadelphia. Like most companies, we were forced to make a
Local Search Emulator & UULE Generator
How To Check Google Local Search Rankings Do you need to test local search results remotely? Would you like to monitor and compare your Google search results from multiple places? If you are doing Local SEO, it is critical to have the ability to monitor Google search results for specific
Emerging Markets Based on Search Patterns
Updated: 4/27/2020 Search interest patterns are valuable insights into how users are searching for products, often revealing interest before those products and industries actually begin to grow. By closely monitoring trends around different search patterns, we will be able to predict which industries are emerging as legitimate business opportunities in
How to Build E-A-T Assets for Your Website
In an effort to remove low quality content from search results, Google created a set of requirements for estimating the trustworthiness of content. These requirements are known as E-A-T (Expertise, Authoritativeness, and Trustworthiness) and Google first mentioned them in the 2014 publication: Search Quality Guidelines. E.A.T requirements are applied to
What Makes a Good SEO Company? Let’s Play 20 Questions.
Many of our clients worked with another SEO agency before they worked with us. And typically, when we ask them about their previous experience, we don’t hear many positive tales. This isn’t surprising (why else would they leave, right?) but it can be instructive. Here’s what we hear most often:
How Has Coronavirus Affected Higher Education?
Coronavirus (COVID-19) is a highly infectious disease that quickly spread around the world in early 2020 until it became a global pandemic. COVID-19 has greatly affected the global economy, shutting many businesses down and forcing others to completely adjust how they conduct business. Here at Fourfront, we wanted to use
What Does a Google Rank Mean for Your Business? (Part Two)
Position #1 on Google isn’t what it used to be. How people engage with the search engine has evolved drastically over the past 4 years. For many reasons Google continuously tests changes to their results pages to see what yields the visitor behavior they are looking for. The effects these
Settling in to our New (and Historically Significant) Neighborhood
A couple of weeks ago, we celebrated our first full year in FourFront’s new office space. As a pioneer tenant in the Wayne Junction Historical District Renovation Project, we are just starting to look back fondly at all of the jack hammering, power outages, and construction obstacles. One of these
FourFront and Rise First Celebrate their First Anniversary
Updated: Dec 03, 2019 In December 2018, FourFront started providing free SEO services to Rise First, a nonprofit dedicated to serving first-generation, low-income (FGLI) college students. In the first year of this exciting partnership, we have been working hard to optimize the Rise First website, which offers more than 1,000
How to Recover from the Google Medic Update
Updated: Aug 27, 2019 On August 1, 2018, Google introduced the “Medic” Update to their algorithm, hoping to ensure the safety of consumers by preventing fraudulent and low-reputation websites that offer high-repercussion services from getting search engine visibility. Google determined the value and relevance of web pages by using E.A.T.
What Does a Google Rank Mean for your Business? (Part One)
Updated: Apr 30, 2019 You can spend all day answering this question, but estimating keyword volume is the best way to start. Do you ever wonder how many people would find your website if you ranked for a keyword? Or, how much traffic your competitors get by ranking above you
Five Easy Ways to Increase Your Page Speed in 2019
Updated: Mar 08, 2019 Why is Page Speed Important for SEO? You don’t like to wait and neither does your online audience. That’s why page speed is one of Google’s most important ranking factors. For starters, a slow-loading landing page results in poor user experience. If it’s slow enough, users will
FourFront Spends an Afternoon with Philabundance
Updated: Sep 13, 2018 When I joined FourFront a few months ago, I didn’t know that planning our annual volunteer event would be part of my job. I had never done this sort of thing before. Plus, I was more than a little intimidated by the sheer number of worthy
Authors
Bob Scavilla
With 35+ years of experience in technology and business, Bob is an expert programmer, software engineer, and digital marketer. Read More
Kim Kalishek
From commercial real estate to tax law to technology, Kim’s career has been nourished by her talent for analysis and her penchant for number-crunching. Read More
Joe Brogna
Joe is driven by his desire to help businesses grow using a mixture of creative and analytical thinking. He has been with FourFront since 2017. Read More
Christina DeSandro
Christina is a natural organizer with more than a decade of experience designing and managing information systems that coordinate and track workflow. Read More
Soala Idasetima
With a degree in writing and experience as a technical writer, Soala appreciates the connection between words and successful digital marketing. Read More
Suzan Scavilla
With more than 25 years of experience in application and web development, Suzan is an expert in database design and technical SEO initiatives. Read More
Ben Swofford
Ben uses his combination of creativity, analytical skill, and UX knowledge to improve the performance and efficiency of internal systems and external products. Read More
Craig Whitney
Craig was introduced to FourFront as a summer intern. Today, he applies his natural curiosity and creativity to all aspects of content development. Read More
