FourFront's Blog

How to Submit URLs and Websites to Search Engines
This post was collaboratively researched and written by Ben Swofford and Ben Pearl. Properly submitting a website or webpage to Google (and other search engines) is a critical step to ensure your content can successfully drive traffic and other business goals for your website. You can’t simply hit “publish” and expect your URLs

Is SEO a Good Career?
This post was collaboratively researched and written by Ben Swofford and Dan Bowden. The simple answer is yes, SEO is a good career. SEO professionals can make good money, achieve a comfortable work/life balance, find a position in the industry that suits their natural skill set, and challenge themselves creatively. An increase

13 SEO Trends to Watch in 2022
Search engine optimization, or SEO, is a powerful digital marketing discipline to attract users searching for your brand’s product or services. And as marketers ought to know, SEO is constantly evolving. To jumpstart your SEO strategy in 2022, it’s important to realize what’s on the horizon – and what to

SEO For a Medical Practice
SEO is especially important for a medical practice as there is a competitive marketplace, opportunities for unique content strategy, and heightened standards in the medical industry. A medical practice can be understood as any healthcare provider of any size, although many SEO considerations apply especially to small private practices
Using Open Source Software for building SEO Tools
A Live Demo of the Apache OpenNLP Project: NameFinder URL to pull Names From: Submit Clear Open source has many great projects for helping SEO Tool developers. Here I created a live demo of an AI Natural Language Processing toolkit along with Java sample code. Source code can be downloaded

How to Increase (and Measure!) Brand Awareness
This post was collaboratively researched and written by Ben Pearl and Ben Swofford. As a marketer, one of your primary goals—whether you’re working in-house or at an agency—is to increase the awareness of your or your client’s brand. This concept of brand awareness refers to how familiar an audience is with

Helping to Grow Philadelphia’s UX Community
One of FourFront’s core values is community involvement. In this Q+A session, we throw a spotlight onto our Senior SEO Lead & UX Specialist, Ben Swofford, who exemplifies this value by volunteering his time to work with PhillyCHI. (That’s Ben, in the middle of the photo above, with his 2020

What’s New in Google Analytics 4?
Google Analytics has come out with a new technical platform called GA4 (Google Analytics 4). This new analytics platform allows you to collect data across multiple devices and multiple platforms. It is a radical change from the currently used Universal Analytics (UA) and can present a steep learning curve to

Basics of Core Web Vitals: 6 Tips for Google’s Web Vitals Initiative
Web Vitals, Google’s initiative to improve user experience across the web, is coming up fast for site owners and web developers. At FourFront, we’ve created this post (as well as our own tools!) to make sure you’re covered. Already know about Core Web Vitals and looking for tips? Great! If

SEO Checklist for Your Website Redesign
Launching a new site or redesigning your current website is exciting; your new site is new, flashy, interactive – but will it impact your SEO? A website redesign or transition can be a daunting project, so to help with the transition process, we’ve put together a checklist of questions you

Content First SEO Strategy
A successful SEO strategy is one which puts content first. Productive content answers the users’ queries along their digital journey when their needs and search patterns are properly assessed. Google is sophisticated enough to know whether content is performing up to the standards of the user through behavior analytics. It’s

Assign ZIP Codes to Google Analytics Data. Attribute GA Data to Brick-and-Mortar Locations.
Sign Up For Our Beta Trial This post features information for the current Google Analytics platform configuration, Universal Analytics. Check out our recently-published Google Analytics 4 Guide to learn more about the latest version of Google Analytics. One of my favorite parts of running an SEO and Analytics agency

As SEO Evolves, Creativity Plays a Larger Role
When you think about the creative side of digital marketing, SEO probably isn’t the first thing that comes to your mind. Many web developers and designers would go even further, claiming that SEO kills creativity. I get requests all the time for a push-button solution to SEO. What I tell

The Challenges of 2020 Have Helped Us Appreciate Our Communities
At FourFront, we operate in several communities. We are a work family serving a valued network of clients. We also share the Wayne Junction neighborhood with a growing community of businesses, all of whom identify with the rich history of Philadelphia. Like most companies, we were forced to make a

Local Search Emulator
How To Check Google Search Results for Different Locations Do you need to test local search results remotely? Would you like to monitor and compare your Google search results from multiple places? If you are doing Local SEO, it is critical to have the ability to monitor Google search results

Emerging Markets Based on Search Patterns
Updated: 4/27/2020 Search interest patterns are valuable insights into how users are searching for products, often revealing interest before those products and industries actually begin to grow. By closely monitoring trends around different search patterns, we will be able to predict which industries are emerging as legitimate business opportunities in

How to Build E-A-T Assets for Your Website
In an effort to remove low quality content from search results, Google created a set of requirements for estimating the trustworthiness of content. These requirements are known as E-A-T (Expertise, Authoritativeness, and Trustworthiness) and Google first mentioned them in the 2014 publication: Search Quality Guidelines. E.A.T requirements are applied to

What Makes a Good SEO Company? Let’s Play 20 Questions.
Many of our clients worked with another SEO agency before they worked with us. And typically, when we ask them about their previous experience, we don’t hear many positive tales. This isn’t surprising (why else would they leave, right?) but it can be instructive. Here’s what we hear most often:
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Authors

Bob Scavilla
With 35+ years of experience in technology and business, Bob is an expert programmer, software engineer, and digital marketer. Read More

Kim Kalishek
From commercial real estate to tax law to technology, Kim’s career has been nourished by her talent for analysis and her penchant for number-crunching. Read More

Christina DeSandro
Christina is a natural organizer with more than a decade of experience designing and managing information systems that coordinate and track workflow. Read More

Soala Idasetima
With a degree in writing and experience as a technical writer, Soala appreciates the connection between words and successful digital marketing. Read More

Suzan Scavilla
With more than 25 years of experience in application and web development, Suzan is an expert in database design and technical SEO initiatives. Read More

Ben Swofford
Ben uses his combination of creativity, analytical skill, and UX knowledge to improve the performance and efficiency of internal systems and external products. Read More

Craig Whitney
Craig was introduced to FourFront as a summer intern. Today, he applies his natural curiosity and creativity to all aspects of content development. Read More