FourFront's Blog

This post was collaboratively researched and written by Ben Swofford and Ben Pearl. Properly submitting a website or webpage to Google (and other search engines) is a critical step to ensure your content can successfully drive traffic and other business goals for your website. You can’t simply hit “publish” and expect your URLs

This post was collaboratively researched and written by Ben Swofford and Dan Bowden. The simple answer is yes, SEO is a good career. SEO professionals can make good money, achieve a comfortable work/life balance, find a position in the industry that suits their natural skill set, and challenge themselves creatively. An increase

Search engine optimization, or SEO, is a powerful digital marketing discipline to attract users searching for your brand’s product or services. And as marketers ought to know, SEO is constantly evolving. To jumpstart your SEO strategy in 2022, it’s important to realize what’s on the horizon – and what to

  SEO is especially important for a medical practice as there is a competitive marketplace, opportunities for unique content strategy, and heightened standards in the medical industry. A medical practice can be understood as any healthcare provider of any size, although many SEO considerations apply especially to small private practices

A Live Demo of the Apache OpenNLP Project: NameFinder URL to pull Names From: Submit Clear Open source has many great projects for helping SEO Tool developers. Here I created a live demo of an AI Natural Language Processing toolkit along with Java sample code. Source code can be downloaded

Launching a new site or redesigning your current website is exciting; your new site is new, flashy, interactive – but will it impact your SEO? A website redesign or transition can be a daunting project, so to help with the transition process, we’ve put together a checklist of questions you

A successful SEO strategy is one which puts content first.  Productive content answers the users’ queries along their digital journey when their needs and search patterns are properly assessed.  Google is sophisticated enough to know whether content is performing up to the standards of the user through behavior analytics.  It’s

When you think about the creative side of digital marketing, SEO probably isn’t the first thing that comes to your mind. Many web developers and designers would go even further, claiming that SEO kills creativity. I get requests all the time for a push-button solution to SEO. What I tell

How To Check Google Search Results for Different Locations Do you need to test local search results remotely? Would you like to monitor and compare your Google search results from multiple places? If you are doing Local SEO, it is critical to have the ability to monitor Google search results

Updated: 4/27/2020 Search interest patterns are valuable insights into how users are searching for products, often revealing interest before those products and industries actually begin to grow. By closely monitoring trends around different search patterns, we will be able to predict which industries are emerging as legitimate business opportunities in

In an effort to remove low quality content from search results, Google created a set of requirements for estimating the trustworthiness of content. These requirements are known as E-A-T (Expertise, Authoritativeness, and Trustworthiness) and Google first mentioned them in the 2014 publication: Search Quality Guidelines. E.A.T requirements are applied to

Many of our clients worked with another SEO agency before they worked with us. And typically, when we ask them about their previous experience, we don’t hear many positive tales. This isn’t surprising (why else would they leave, right?) but it can be instructive. Here’s what we hear most often: