FourFront's Blog

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SEO

As SEO Evolves, Creativity Plays a Larger Role

When you think about the creative side of digital marketing, SEO probably isn’t the first thing that comes to your mind. Many web developers and designers would go even further, claiming that SEO kills creativity. I get requests all the time for a push-button solution to SEO. What I tell

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Company News

The Challenges of 2020 Have Helped Us Appreciate Our Communities

At FourFront, we operate in several communities. We are a work family serving a valued network of clients. We also share the Wayne Junction neighborhood with a growing community of businesses, all of whom identify with the rich history of Philadelphia. Like most companies, we were forced to make a

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SEO

Local Search Emulator & UULE Generator

Does your business target multiple locations? Would you like to monitor and compare your Google search results from multiple places? If you are doing Local SEO, it is critical to have the ability to see Google search results from specific locations. This information provides tremendous insight into what is showing

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SEO

Emerging Markets Based on Search Patterns

Updated: 4/27/2020 Search interest patterns are valuable insights into how users are searching for products, often revealing interest before those products and industries actually begin to grow. By closely monitoring trends around different search patterns, we will be able to predict which industries are emerging as legitimate business opportunities in

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SEO

How to Build E-A-T Assets for Your Website

In an effort to remove low quality content from search results, Google created a set of requirements for estimating the trustworthiness of content. These requirements are known as E-A-T (Expertise, Authoritativeness, and Trustworthiness) and Google first mentioned them in the 2014 publication: Search Quality Guidelines. E.A.T requirements are applied to

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SEO

What Makes a Good SEO Company? Let’s Play 20 Questions.

Many of our clients worked with another SEO agency before they worked with us. And typically, when we ask them about their previous experience, we don’t hear many positive tales. This isn’t surprising (why else would they leave, right?) but it can be instructive. Here’s what we hear most often:

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SEO

How Has Coronavirus Affected Higher Education?

Coronavirus (COVID-19) is a highly infectious disease that quickly spread around the world in early 2020 until it became a global pandemic. COVID-19 has greatly affected the global economy, shutting many businesses down and forcing others to completely adjust how they conduct business. Here at Fourfront, we wanted to use

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SEO

What Does a Google Rank Mean for Your Business? (Part Two)

Position #1 on Google isn’t what it used to be. How people engage with the search engine has evolved drastically over the past 4 years. For many reasons Google continuously tests changes to their results pages to see what yields the visitor behavior they are looking for. The effects these

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FourFront Team Settling in to their New Headquarters
Company News

Settling in to our New (and Historically Significant) Neighborhood

A couple of weeks ago, we celebrated our first full year in FourFront’s new office space. As a pioneer tenant in the Wayne Junction Historical District Renovation Project, we are just starting to look back fondly at all of the jack hammering, power outages, and construction obstacles. One of these

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Ben Swofford meets with the Rise First Team
Company News

FourFront and Rise First Celebrate their First Anniversary

Updated: Dec 03, 2019 In December 2018, FourFront started providing free SEO services to Rise First, a nonprofit dedicated to serving first-generation, low-income (FGLI) college students. In the first year of this exciting partnership, we have been working hard to optimize the Rise First website, which offers more than 1,000

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SEO

How to Recover from the Google Medic Update

Updated: Aug 27, 2019 On August 1, 2018, Google introduced the “Medic” Update to their algorithm, hoping to ensure the safety of consumers by preventing fraudulent and low-reputation websites that offer high-repercussion services from getting search engine visibility. Google determined the value and relevance of web pages by using E.A.T.

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SEO

What Does a Google Rank Mean for your Business? (Part One)

Updated: Apr 30, 2019 You can spend all day answering this question, but estimating keyword volume is the best way to start. Do you ever wonder how many people would find your website if you ranked for a keyword? Or, how much traffic your competitors get by ranking above you

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SEO

Five Easy Ways to Increase Your Page Speed in 2019

Updated: Mar 08, 2019 Why is Page Speed Important for SEO? You don’t like to wait and neither does your online audience. That’s why page speed is one of Google’s most important ranking factors. For starters, a slow-loading landing page results in poor user experience. If it’s slow enough, users will

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FourFront Team Outside of Philabundance
Company News

FourFront Spends an Afternoon with Philabundance

Updated: Sep 13, 2018 When I joined FourFront a few months ago, I didn’t know that planning our annual volunteer event would be part of my job. I had never done this sort of thing before. Plus, I was more than a little intimidated by the sheer number of worthy

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SEO

External Link Strategy in Modern SEO

Updated: Apr 26, 2019 What is an External Link? An external link is a hyperlink in the text of your page that directs users away from your site. When other sites link externally to your site, then your page has received value. In the original days of Google, there was

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SEO

What is Schema Markup?

Updated: Dec 12, 2017 Schema markup uses a large vocabulary from schema.org that can be understood by all major search engines. The code itemscope itemtype and itemprop are placed in the code of your page to define the pieces of content most valuable to search results. Itemscope itemtype is used

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