Digital Marketing Strategy

A strong digital presence is a vital part of today’s multichannel marketing and an important contributor to the success of any business. But most businesses do not have a clearly defined digital marketing strategy that creates a pathway for users to discover and engage with their business. Do you have a strategy that outlines how your website will help your business achieve its marketing goals?

An effective digital marketing strategy based on extensive research, data, expert analysis, and strategic marketing acumen allows businesses like yours to better target and connect users to your online brand, and turn them into customers.

digital marketing strategy

Are you ready to maximize your online growth opportunities and revenues?

What Is Digital Marketing Strategy?

Digital marketing strategy is the process of planning and executing online marketing efforts to achieve specific and clearly-defined business objectives.

Creating this comprehensive plan involves extensive market research, data analysis, and strategic planning to target and connect with the right audience, increase online presence, and drive conversions. Key components include search engine optimization (SEO), content creation, social media marketing, pay-per-click (PPC) advertising, and data analytics. Continuous monitoring, analysis, and adjustment are essential to adapt to market changes and optimize performance.

Some of the Brands That Have Trusted Us to Manage Their Digital Marketing Strategy

FourFront provides comprehensive online marketing strategies to turn your website and digital presence into a super-charged front-end marketing tool. Using proven techniques and a suite of proprietary tools, we develop and help implement a unique strategy to grow your online presence and achieve your business goals. We measure the success of all our digital marketing strategies to ensure they are positively impacting your business and helping you achieve the objectives that matter most.

We have helped companies ranging from small to large enterprises grow their businesses consistently year after year. Our strategies have proven to increase the online presence of businesses, attract more targeted audiences, and generate more qualified leads. Some of the industries we specialize in include healthcare, education, manufacturing, finance, and service-oriented businesses.

Our Digital Marketing Strategy Services

Unlike traditional marketing, digital marketing enables you to compete effectively with any business, no matter its size or industry. However, digital marketing without a comprehensive strategy is like sailing a ship without a rudder – you never know where you’re going to end up. FourFront’s expert team of strategists and data analysts will help your business steer clear of ineffective or low ROI marketing tactics and position your brand to build trust and connect with more potential customers.

Marketing science logo

Digital Marketing Strategy Development

Our digital marketing strategies are customized to highlight the unique value propositions of every business and address the requirements of your customer’s journey at every stage. Our content focused strategies have proven repeatedly to produce the highest ROI, reach more customers, and grow your online presence at a faster rate.   

Upward trend line chart

Market Research

Brands should never rely on instincts alone when making crucial decisions in their marketing plan. FourFront can offer your brand robust insights and data points that will help you approach the market you do business in, so you know which direction to take and how to outmaneuver the competition. 

Team Icon

Competitor Analysis

We monitor and analyze your online competitors and their content to identify trends and find gaps. Then we leverage that information to position your business to unlock its full digital potential.

Opportunity Analysis

Our comprehensive Opportunity Analysis service analyzes your website’s current visibility (rankings), traffic, conversions, audience interest, and search volume trends to identify a prioritized list of the highest potential growth opportunities to drive more high-intent visitors.

Computer screen with FourFront logo

We continuously monitor, analyze, and report on the performance of all your digital marketing strategies. Our in-depth analytics and reporting capabilities give you the data to measure the impact of the marketing campaigns on your business as well as the confidence to pursue new opportunities for growth. Learn more.

Digital Marketing Strategy Success Stories

A Well-Known Philadelphia
Healthcare System

85% Increase

in Pageviews Year-Over-Year

Using a combination of targeted content improvements and technical site updates, we helped to increase the authority and reputation of the healthcare system. These updates led to a substantial year-over-year increase in traffic to key pages.

 

A Prominent Financial
Services Company

232% Increase

in Sessions Year-Over-Year

FourFront created a series of reports on the current state of the client, their competitors, and the industry at large. We synthesized this data to generate insights and key takeaways, and we developed a strategic approach for a new website.

 
 
Several spools of narrow white fabric.

An Historic Local
Fabric Mill

66% Increase

in Primary Conversions

After successfully launching a new website and increasing search visibility and traffic, the client turned to FourFront to increase the volume and quality of web leads and a comprehensive audit of the conversion process.

 

Hear From Our Clients

FourFront's Digital Marketing Strategy Method

We take a holistic approach to crafting a custom digital marketing strategy that meets the specific needs of your business. Our data-driven approach utilizes a host of proprietary tools and expertise to build a comprehensive and detailed action plan to expand your digital footprint and grow your business.

Market Research & Discovery

Our digital marketing strategies start with understanding your industry, competitors, and most importantly, your business objectives. We learn about your products and services, and we strategize with your team to find opportunities that will expand your digital presence and deliver the best ROI for your business.

Findings & Analysis

We use a blend of industry expertise and proprietary tools to gather information about your target audience and where to find them online. Our data-driven approach provides concrete metrics to identify a winning strategy to meet your business’ online objectives.

Strategy Creation & Presentation

We synthesize our findings into an actionable strategy to grow your digital presence. We present our findings and strategy to your team to ensure we are strategically aligned on how to expand your digital footprint and grow your business.

Strategy Implementation & Management

With a winning strategy in place, we work with your team to implement changes, updates or additions to your digital platforms to allow those assets to work better for your business. We help manage resources, implement strategic recommendations, and monitor performance to ensure our digital marketing strategy is having a positive impact on your objectives.

Whether you need a comprehensive marketing strategy; content strategies; one-time user experience (UX), technical or other audits; or ongoing management of all your digital marketing efforts, we have the right flexible solution for you. 

Digital Marketing Strategy FAQs

The cost of a digital marketing strategy is going to be highly dependent on your business’ goals and objectives. Digital marketing strategy cost is also going to be based on the size of your campaign, digital marketing platforms, and many other factors. If you’re interested in a quote for your business’ digital marketing strategy, reach out to our team.

The most valuable part of a comprehensive digital marketing strategy is the strategic foundation it gives your business to help grow in the channels that matter most to your goals. A digital marketing strategy helps potential customers find your business online so you can increase your sales opportunities.

A digital marketing strategy isn’t a luxury – it’s a necessity. Now more than ever, customers are looking to connect with brands online to meet their needs. A comprehensive digital marketing strategy ensures your business reaches your target audience online to find new customers, drive more sales, and grow your business.

There is no blanket answer; every business has different needs, challenges, and objectives. It’s important to partner with an agency that understands your goals and objectives. Whether your strategy involves SEO improvements, increased conversions through PPC, or obtaining a wider reach on the social media platforms you care about the most, our team can build the right strategy around your business’ unique needs.

Are you ready to put your business on the path towards sustainable long-term growth?

Learn More About Digital Marketing Strategy

A person with short hair in a yellow sweater sits in front of a laptop, having an SEO consultation.
SEO

Understanding SEO Consulting Services: What to Expect and How to Prepare

Read More »
Graphic illustrating Digital Accessibility with icons for mobility, touch, vision, hearing, and cognitive access around a screen with people interacting.
SEO

Digital Accessibility: Building a More Inclusive Web

Read More »
Blue background with text saying "10 Digital Marketing Trends to Watch in 2025" with balloons spelling out 2025.
Popular

10 SEO and Digital Marketing Trends for 2025

Read More »
Two people using a cellphone to make a search using a generative AI search tool.
Popular

Understanding and Optimizing for Generative Search

Read More »
FourFront on the map
Popular

Local SERP Checker

Read More »
SEO Icons on Green Background
SEO

Organic CTR Strategies to Boost Search Performance

Read More »
Screenshot of Google Search Console metrics.
SEO

How to Track Branded and Non-Branded Traffic

Read More »
Resources

How Hidden Content Impacts SEO

Read More »
SEO

The State of SEO: A Sit-Down with Industry Leaders

Read More »
YouTube Logos
Resources

Youtube SEO: 8 Strategies for Optimizing Your YouTube Videos

Read More »
A frustrated looking woman sits in front of a laptop computer, making a face with her hands in the air.
Resources

How To Fix and Prevent Keyword Cannibalization

Read More »
An-over-the-shoulder look at a cameraman creating a marketing video for a small business owner.
SEO

Video Marketing Strategy: Examples and How to Optimize Your Video Content

Read More »
Two people sitting at a laptop working together on a content audit.
Resources

What Are Content Audits and Why They Matter in SEO

Read More »
An illustration shows four people on a bench engrossed in their devices. A dark-skinned woman checks her phone, a blue-haired woman browses on a tablet, a bearded man reviews a tablet, and a black-haired person types on a laptop. Analytics icons float in the background.
UX

The Power of User Personas in Digital Marketing

Read More »
A woman sits at a desktop computer, typing. On the whiteboard behind her is a wireframe for a webpage.
Resources

Evergreen Content: What It Is, and How You Can Create Your Own

Read More »
SEO

E-Commerce SEO: Strategies to Optimize Your Product Pages

Read More »
SEO Trends to Watch in 2024 by FourFront
Popular

10 SEO and Web Marketing Trends to Watch in 2024

Read More »
A person using a laptop computer to edit photos in photoshop.
Core Web Vitals

How to Optimize Images for SEO

Read More »
Resources

Cornerstone Content: Building A Strong SEO Foundation

Read More »
Reviewing Source Code on Multiple Monitors
Popular

Subdomains vs Subdirectories: SEO Best Practices

Read More »
Resources

What is TikTok SEO?

Read More »
SEO

Cheap SEO: Separating Fact from Fiction

Read More »
SEO

Google’s Helpful Content Update: Where Are We Now?

Read More »
ChatGPT home page.
SEO

Is It Time-Efficient to Make ChatGPT Do Your Writing Assignments for You?

Read More »
Resources

What is SEO? Understanding The Basics

Read More »
Resources

Local SEO: SEO for Small Businesses

Read More »
An illustration of a person interviewing a computer, created by Dall-E AI
SEO

ChatGPT for Marketing: Expert Use Cases and An Interview with ChatGPT

Read More »
SEO

Things I Learned as an SEO Intern at FourFront

Read More »
Resources

How to Optimize Your Google Business Profile

Read More »
Resources

SEO vs SEM: What’s the Difference?

Read More »
SEO

The Best SEO Analytics Tools

Read More »
SEO

Best Practices for Your FAQ Page

Read More »
SEO

How to Check How Google Sees Your Website

Read More »
UX

How to Increase Mobile Conversion Rate

Read More »
A modern professional with an open laptop and faux plant on their desk.
SEO

All About Directories: Are They Still Relevant for SEO?

Read More »
SEO

12 Best Practices for Writing Website Content

Read More »
How to find local search volume
SEO

How to Find Local Search Volume

Read More »
Resources

The 10 Best Keyword Research Tools for SEO

Read More »
Large text "How to Submit Your Website to Google (And Other Search Engines) on top of Blue abstract digital background with a screenshot of a Google message saying "URL is on Google."
SEO

How to Submit URLs and Websites to Search Engines

Read More »
Popular

Is SEO a Good Career?

Read More »
SEO

13 SEO Trends to Watch in 2022

Read More »
SEO for a Medical Practice
SEO

SEO For a Medical Practice

Read More »
SEO

Using Open Source Software for building SEO Tools

Read More »
Basic bar chart displaying increased brand awareness over time.
SEO

How to Measure Increased Brand Awareness

Read More »
2021 PhillyCHI board posing in front of a sign reading "INNOVATE"
UX

Helping to Grow Philadelphia’s UX Community

Read More »
SEO

What’s New in Google Analytics 4?

Read More »
Core Web Vitals

Basics of Core Web Vitals: 6 Tips for Google’s Web Vitals Initiative

Read More »
SEO

SEO Checklist for Your Website Redesign

Read More »
SEO

Content First SEO Strategy

Read More »
Popular

Assign ZIP Codes to Google Analytics Data. Attribute GA Data to Brick-and-Mortar Locations.

Read More »
Team members in brainstorming session
SEO

As SEO Evolves, Creativity Plays a Larger Role

Read More »
Trend line chart
SEO

Emerging Markets Based on Search Patterns

Read More »
Doctor building EAT assets on the computer
SEO

How to Build E-A-T Assets for Your Website

Read More »
SEO logo
SEO

What Makes a Good SEO Company? Let’s Play 20 Questions.

Read More »
A woman does marketing research on her computer
SEO

How Has Coronavirus Affected Higher Education?

Read More »
Google search ranking chart
SEO

What Does a Google Rank Mean for Your Business? (Part Two)

Read More »
Google G and Stethoscope
SEO

How to Recover from the Google Medic Update

Read More »
Google Logo on Building
SEO

What Does a Google Rank Mean for your Business? (Part One)

Read More »
Odometer
SEO

Five Easy Ways to Increase Your Page Speed in 2019

Read More »
Link Strategy Icon
SEO

External Link Strategy in Modern SEO

Read More »
Comparing Adwords Campaigns
PPC

2 Simple Ways to Determine How Effective Your Adwords Campaigns Are Without Goal Conversion Metrics

Read More »
Sketching Schema Markup
Resources

What is Schema Markup?

Read More »
Lobby of FourFront Offices
SEO

SEO Intern: What I Learned at FourFront

Read More »
Question Block on Keyboard
SEO

Frequently Asked Questions about FAQ pages

Read More »
Magnifying Glass on Keyboard
SEO

Reasons Your Google Rankings Keep Changing

Read More »
Parabolic Wave Representing Long Tail Keywords
SEO

5 Reasons You Should be Using Long Tail Keywords

Read More »
Reviewing Website Redesign Notes
SEO

10 Common SEO Mistakes in a Website Redesign

Read More »
Net Neutrality's Effect on Web Marketing
SEO

Net Neutrality & SEO: The effects of losing Net Neutrality on Web Marketing

Read More »
Mockup of star ratings in a Google search result
Popular

How to Get Star Ratings in Google Search Results

Read More »
Better Classification of Paid Search Queries
PPC

How to Distinguish Branded and Generic Paid Search Queries in Google Analytics

Read More »
Setting up Site Tracking
SEO

How to Set Up Site Search Tracking and Gain Actionable insights

Read More »
Google and Bing Logomarks
SEO

Bing vs Google: SEO Strategy Across Search Engines

Read More »
A look at HTML Source Code
SEO

A Brief Guide to Heading Tags

Read More »
On Page SEO Mistakes
SEO

10 On-Page SEO Mistakes to Avoid When Crafting New Content

Read More »
Near Me Search Illustration
SEO

‘Near Me’ Searches: Best Ways to Optimize for Local SEO

Read More »
Concatenation with SEO
SEO

Using Concatenation to Excel at Technical SEO

Read More »
Reviewing Statistics
SEO

Understanding Auction Insights Statistics (Google Adwords)

Read More »
Keyword Stuffing & SEO
SEO

Keyword Stuffing & SEO

Read More »
Reviewing Manufacturing Process
SEO

B2C Digital Marketing Tactics for Manufacturers

Read More »
Man Beginning A Journey
SEO

The Digital Consumer Decision Journey

Read More »
SEO

No More Right-Hand Paid Ads: The Implications of Google’s Latest SERP Update

Read More »
SEO

Market Intelligence, Search Algorithms & SEO

Read More »
SEO

A Beginner’s Guide to Using Regular Expressions in SEO

Read More »
SEO

6 SEO Tips for your WordPress Site

Read More »
Popular

How to Track Bing Ads Metrics in Google Analytics

Read More »
SEO

How to Recover from a Google Manual Action Penalty

Read More »
SEO

Store HTML Table Values in a Javascript Array and Send to a PHP Script Using jQuery and Ajax

Read More »
SEO

Creating Shadow Borders with Curved CSS Box Shadows

Read More »
SEO

Firing Responsive jQuery Functions based on CSS Media Queries Rather than Window Width

Read More »
PPC

Life as A PPC Specialist

Read More »
Scroll to Top

Contact Us: Digital Marketing Strategy

Sign Up for Updates

Get regular updates about what’s happening at FourFront!

Enter your full name and email to be in the know about all things SEO, data solutions, and much more.

Submit a Request