Services: LOCAL SEO
Local SEO Services
We are a top-rated SEO company and Google Certified Partner with over 10 years of experience providing Local SEO services, including the development, testing, and implementation of custom strategies and tactics for companies of all types and sizes.
Our Local SEO services are focused on getting your website visibility in your target regions. Our Local SEO services help you better understand what your local customers are searching for, where they’re searching from, and how to optimize your website and off-page digital assets to ensure your brand is front-and-center.
FourFront has been providing Local SEO services for business of all sizes across the country. Whether you have one location, or you have hundreds of locations across the country, our team of SEO experts are ready to provide a Local SEO strategy to meet your needs.
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Learn more about how we:
Audit and update business listings across high-priority directories to ensure the information is accurate and consistent so your customers are able to contact you.
Get A Full Picture
of how our data-driven SEO services can:
Create unique strategies based on extensive keyword and competitor research.
Combine content strategy and technical SEO to achieve your website productivity goals.
Our Local SEO Services
At FourFront, we believe in a well-rounded SEO strategy – and Local SEO is an essential part of your SEO strategy. Our Local SEO services ensure your business has visibility in the areas surrounding your business’s physical location(s).
Local SEO Audit
We analyze and identify any issues – and opportunities – to grow your Local SEO presence.
Keyword Research + Local Keyword Strategy
We identify the keywords your users are searching for to find your brand, your product, and your services.
We optimize your landing pages to rank for location-specific keywords.
Google Business Profile Optimization
We optimize your Google Business Profile to ensure it’s ready to be front-and-center when people in your local area search for your brand, product, and services.
Business Citation Listing Monitoring + Citation Management
We look for inconsistencies in your brand and location information across the web.
Structured Data Strategy
We use structured data to ensure search engines understand where you’re located, the areas your business serves, and the type of customers you serve.
Hear From Business Owners
Our Comprehensive Local SEO Reports
We provide custom interactive dashboards that enable you to monitor and track the impact of Local SEO efforts in real time. Our monthly status reports provide detailed localized keyword rankings, traffic, reviews, phone calls, direction requests, and much more. Our proprietary technology tools also enable us to monitor and provide key insights and trends about which of your top competitors are gaining or losing visibility.
Sample Chart of Local Keyword Rankings
Our ability to collect a wide range of rank data (including web results, ads, images, and local box impressions) allows us to gain insights based on your business goals. FourFront monitors your keyword rankings continuously, and takes necessary actions to improve or maintain your rankings.
Sample Chart of Google Business Profile Trends
We don’t just monitor visibility—we let you know how your Google Business Profile visibility converts into real engagement with your brand. Customers may use your Local Results to call, visit your website, find directions, and more.
What is Local SEO?
Local SEO is a vital part of any business’s online presence whether you have a small, medium, or multi-location business. If you want to have a successful website and digital marketing strategy, it’s essential for your website – or even websites – to rank in your local area. A strong Local SEO strategy helps people find your website – and even improves your in-store presence.
Local SEO is a part of your larger SEO strategy. Local SEO is search engine optimization for local search visibility for target keywords within your target geographic area. In other words, Local SEO is a hyper-focused SEO strategy making sure you achieve results within a target radius of your brick-and-mortar location(s).
In addition to basic SEO principles, Local SEO is also heavily influenced by Local SEO-specific ranking factors, including:
A strong Local SEO strategy utilizes a blend of various strategies to ensure you have visibility and strong Local SEO rankings, including:
Benefits of Local SEO
There are significant benefits to a strong Local SEO strategy. Whether you’re a small business with one location or a national business with hundreds of storefronts, a Local SEO strategy makes sure you have visibility in your target locations.
A strong Local SEO strategy brings more target local traffic to your website – and has the potential to increase sales within your target geographic region. Additionally, a strong Local SEO strategy brings:
The hallmarks of a successful Local SEO strategy also include:
How Much Does Local SEO Cost?
The cost of Local SEO is going to vary depending on the size of your business and the number of locations you have across the country. But consider Local SEO an investment – it’s important to ensure your business has local visibility as users search for your brand, products, and services.
Tips for Choosing the Best Local SEO Company
There are many agencies out there who provide Local SEO services, but you should remain cautious when choosing the right agency for your business’ needs. Instead of partnering with an SEO agency that makes false promises on top rankings and spikes in organic traffic, look for agencies that:
Frequently Asked Questions
Local SEO focuses on making sure your website and your business listings are visible to users in your local area. A strong Local SEO strategy helps increase your qualified website traffic – and can even improve your in-store visits.
Like any SEO campaign, there are no guarantees – and any SEO telling you otherwise is not worth engaging with. SEO is an everchanging industry, and results can never be guaranteed. A strong Local SEO strategy is also flexible; we strategize, implement, monitor, and evolve our strategies based on current results.
Local citations are publications of your essential business information online. They show the name, address, and phone number of your business and live in a vast ecosystem of websites, apps, and maps, including popular destinations like Google Maps, social networks such as Facebook, and local online business directories like Foursquare, Waze, and Yelp. There are also industry and geo-specific citations as well. FourFront continuously monitors and updates your business information on existing listings and finds new relevant sites that improve your local presence.
The quality and relevance of your content determines how well your website ranks. Analyzing and optimizing content to match audience interests is one of our core competencies. We can work with your team to identify localized content ideas, research and provide content outlines, or provide recommendations to improve existing content.
Reviews are how most consumers determine the quality of your products and services. Since reviews help to build your online reputation, search engines use them as a key factor in local search rankings and evaluating the trustworthiness of your business. In addition to evaluating reputation, we can help you set up a system to collect new reviews and configure notifications to monitor and respond in a timely manner.
Schema markup are codes that are added to websites to help search engines understand and easily extract certain types of data for indexing. Using schema for Local SEO lets search engines know details about your products, services, and target service areas. Search engines also use this data to create rich snippets for your business that will help you stand out from your competitors.