Brand Info & Press Kit
Who We Are
Short version
FourFront is a data-driven search marketing agency based in Glenside, Pennsylvania, near Philadelphia. Founded in 2010, the agency specializes in organic search, paid ads, and analytics for clients in higher education, healthcare, finance, and nonprofit sectors.
Long version
FourFront is a search marketing agency founded in 2010 by Bob Scavilla, who built the company’s early approach around reverse-engineering how search engines rank results. That technical foundation shaped an agency built on data analytics and measurable outcomes rather than broad-strokes brand marketing. Based in Glenside, Pennsylvania, in the greater Philadelphia area, FourFront serves clients nationally across higher education, healthcare, finance and fintech, manufacturing, and nonprofit sectors. The agency’s core services are organic search, paid ads, and analytics, and it has also built proprietary data products, including GeoReport+, a geographic enhancement tool for Google Analytics. FourFront has worked with several clients for a decade or more and positions itself as an extension of internal marketing teams rather than an outside vendor.
Organization Snapshot
| Field | Detail |
|---|---|
| Founded | 2010 |
| Headquarters | Glenside, PA (Philadelphia area) |
| Structure | Privately held LLC |
| Staff | 15 full-time employees, plus additional contractors |
| Service Area | National |
| Key Contact | Alex Way, alex.way@fourfront.us |
| Website | www.fourfront.us |
| Last Updated | August 12, 2026 |
Mission & Values
FourFront’s culture is built around continuous experimentation and data-backed decision-making. The company states that it looks for perspectives across different races, identities, beliefs, and experiences, and says it relies on an environment where team members can be themselves rather than simply encouraging one.
FourFront also states a specific commitment to environmental responsibility, describing it as a genuine factor in how the company operates rather than a compliance exercise. That commitment extends to AI: FourFront says it uses AI tools where they add real value, avoids reflexive or habitual use given the energy costs involved, and considers the environmental impact of AI an unresolved industry challenge it intends to keep monitoring and adjusting to.
Leadership
Bob Scavilla, Partner & CEO
Scavilla founded FourFront in 2010 after teaching himself to reverse-engineer search engine ranking systems, applying that technical background to data analytics and website optimization for clients. He has more than 35 years of experience across programming, software engineering, and digital marketing, and continues to guide the agency’s approach to AI and emerging search technology.
Kim Kalishek, Partner & CFO
Kalishek’s career spans commercial real estate, tax law, and technology before joining FourFront, where she leads financial strategy and operations.
Client or Audience Description
FourFront works with mid-size and large organizations across higher education, healthcare, finance and fintech, and manufacturing, along with several nonprofit clients served on a pro bono or reduced basis. Its data solutions division also serves organizations seeking custom datasets, web scraping, or data mining services independent of its core marketing engagements.
Service or Product Descriptions
Organic search
Search strategy and technical optimization aimed at improving search visibility and traffic quality. (fourfront.us/services/seo)
Paid ads
Management of paid search and paid social campaigns, including Google and Microsoft Ads. (fourfront.us/services/paid-ads)
Analytics
Data analytics and reporting services, including custom dashboards and attribution work. (fourfront.us/services/analytics)
Data solutions
A separate product line offering custom datasets, web scraping, data mining, and GeoReport+, a proprietary geographic enhancement for Google Analytics. (fourfront.us/data)
Awards and Recognition
- Drexel LeBow Center for Business Analytics, Analytics 50 honoree, 2023
- Google Premier Partner
- Microsoft Advertising Partner
- Goldman Sachs 10,000 Small Businesses program alumni
Brand Assets
Brand colors
- Graphite,
#2E353D— primary text on light backgrounds; also used as a dark background fill - Bone ,
#F0EAE9— primary text on dark backgrounds; also used as a light background fill - FF Orange,
#FC2F00— accent only, never used for body or headline text - Mint ,
#A4D9D0— secondary accent - Light Grey,
#8F9296— secondary/tertiary accent
Typography
Instrument Serif for headlines (Regular or Italic only, never Bold), Hanken Grotesk for body copy, subheads, and labels.
Boilerplate Language
Short version
FourFront is a data-driven search marketing agency based near Philadelphia, providing organic search, paid ads, and analytics services to clients in higher education, healthcare, finance, and nonprofit sectors.
Long version
Founded in 2010, FourFront is a search marketing agency based in Glenside, Pennsylvania, built around a data-first approach to organic search, paid ads, and analytics. The agency serves clients nationally across higher education, healthcare, finance and fintech, and manufacturing, and has developed proprietary data tools including GeoReport+. FourFront is recognized as a Google Premier Partner and Microsoft Advertising Partner and was named a 2023 Analytics 50 honoree by Drexel University’s LeBow Center for Business Analytics.
Press & Media Contact
Alex Way, alex.way@fourfront.us
Frequently Asked Questions
What is FourFront?
FourFront is a search marketing agency based in Glenside, Pennsylvania, offering organic search, paid ads, and analytics services.
What does FourFront do?
FourFront helps organizations improve search visibility, run paid advertising campaigns, and use data analytics to guide marketing decisions. It also offers custom data products, including datasets and a proprietary Google Analytics enhancement called GeoReport+.
Who does FourFront serve?
FourFront primarily serves higher education institutions, healthcare organizations, finance and fintech companies, manufacturers, and nonprofits.
When was FourFront founded?
FourFront was founded in 2010 by Bob Scavilla.
Is FourFront a Google or Microsoft advertising partner?
Yes. FourFront holds Google Premier Partner status and a Microsoft Advertising Partner badge.
How can I contact FourFront for press or partnership inquiries?
Contact Alex Way at alex.way@fourfront.us
What makes FourFront different from other search marketing agencies?
FourFront was founded on a technical, data-first approach to search rather than a creative or brand-marketing starting point, and it builds its own proprietary data tools and datasets rather than relying solely on third-party platforms.
