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Author: Daniel Tetteh

Daniel was a member of the FourFront team from 2014 to 2022 as a Web Analyst. Read More »
Better Classification of Paid Search Queries
PPC

How to Distinguish Branded and Generic Paid Search Queries in Google Analytics

This post features information for the current Google Analytics platform configuration, Universal Analytics. Check out our recently-published Google Analytics 4 Guide to learn more about the latest version of Google Analytics. Measuring how effective your Branded and Non-Branded keywords are performing is important in optimizing any paid search campaign. Many

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Daniel Tetteh July 25, 2017 No Comments
Reviewing Statistics
SEO

Understanding Auction Insights Statistics (Google Adwords)

Updated: Jul 28, 2016 Auction Insights report in Google AdWords is a powerful tool which lets you compare your AdWords performance to other advertisers and competitors participating in the same auctions as you are. This information can help you make decisions to improve your AdWords performance. SAMPLE AUCTION INSIGHTS REPORT

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Daniel Tetteh July 28, 2016 1 Comment
Moz Queries
Web Analytics

Visits for SEO-related Queries to Moz & Search Engine Land

Updated: Apr 26, 2019 Using SERP (search engine results page) data collected over the last 13 months and the number of monthly searches for the keywords; “SEO”, “Search Engine Optimization, and “Search Engine Marketing”, we have prepared 2 charts showing the approximate number of visits to MOZ.com and SearchEngineland.com from

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Daniel Tetteh April 14, 2016 No Comments
Reddit Logo in Traffic
Web Analytics

Reddit Traffic Comparison

Updated: Apr 08, 2016 Also known as the “front page of the internet,” Reddit has become one of the more popular sites on the internet. A unique blend of news, information and social sharing, Reddit receives significant traffic among its users — but how does it stack up against other

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Daniel Tetteh April 8, 2016 No Comments
Web Analytics

Bing Webmaster Tools vs Google Search Console

Updated: Apr 26, 2019 In this blog, we will be looking at account set up and some of the important features in Google Search Console (formerly Google Webmaster Tools) and Bing’s Webmaster Tools. So let’s dive straight in! Content Account Set–up Add & Verify Account Adding Sitemaps (Google vs Bing)

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Daniel Tetteh November 17, 2015 No Comments
Popular

How to Track Bing Ads Metrics in Google Analytics

Updated: Apr 24, 2015 Universal Event Tracking This post features information for the current Google Analytics platform configuration, Universal Analytics. Check out our recently-published Google Analytics 4 Guide to learn more about the latest version of Google Analytics. In October 2014, Bing Ads launched Universal Event Tracking (UET)–a tool to

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Daniel Tetteh March 27, 2015 No Comments
PPC

Life as A PPC Specialist

Updated: May 01, 2019 If you ever wondered what it’s like to be a PPC Specialist, good news for you, you’re about to find out.  Now I’m not speaking for everyone who’s in paid search, but I’m sure many can relate to my story. It’s a normal Monday and I’m

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Daniel Tetteh December 31, 2012 No Comments

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