User personas, simply put, are fictional representations of your audience. Personas can be a beneficial tool to help you not only better understand your customers’ goals, behaviors, pain points, and motivations, but to also share this understanding across teams. I’ve used personas in many UX and product development efforts, but the
Why Image SEO is Important Images do more than just make your website look good; they can significantly impact your SEO. Properly optimized images can improve your site’s rankings and bring in more traffic. Let’s get into the details of how to make that happen. I’m not saying you should
How do you get more conversions from mobile website users? The basic answer is to create a seamless, delightful user experience (UX), specifically when your site is viewed on mobile screen sizes. In fact, building a “user-friendly” website has now become nearly synonymous with building a “mobile-friendly” website. This is
One of FourFront’s core values is community involvement. In this Q+A session, we throw a spotlight onto our Senior SEO Lead & UX Specialist, Ben Swofford, who exemplifies this value by volunteering his time to work with PhillyCHI. (That’s Ben, in the middle of the photo above, with his 2020
Glenside, PA 19038
Get regular updates about what’s happening at FourFront!
Enter your full name and email to be in the know about all things SEO, data solutions, and much more.