Google Analytics has come out with a new technical platform called GA4 (Google Analytics 4). This new analytics platform allows you to collect data across multiple devices and multiple platforms. It is a radical change from the currently used Universal Analytics (UA) and can present a steep learning curve to
Sign Up For Our Beta Trial One of my favorite parts of running an SEO and Analytics agency is developing unique reports. Most of these reports come from real-life, client-based needs. In this case, the issue was assigning ZIP codes to Google Analytics data. The questions were: “Is it possible
Updated: Dec 20, 2017 Many advertisers struggle to measure the performance of their Ad campaigns in Google AdWords or Bing. Google AdWords is about results. It is important to know what you want to achieve or gain from your campaigns and how you will measure success. An Advertiser may want
Updated: Nov 17, 2017 Ranking Fluctuations: Causes and Effects A fact of SEO life is that your rankings are going to fluctuate. People tend to panic when they see ranking fluctuations, thinking they did something wrong, something broke on their site, or that their SEO partner is doing something they
Updated: Jul 28, 2017 Measuring how effective your Branded and Non-Branded keywords are performing is important in optimizing any paid search campaign. Many PPC managers will include branded terms and queries to improve their Conversion and Paid search user engagement metrics. Branded terms have a higher Click-Through-Rate (CTR) than generic
Updated: Sep 29, 2016 How do you determine how much of your traffic from Google search is branded or non-branded traffic? Or how much of your traffic from Google search comes from a specific query? We can do this by looking into Google Analytics. Follow these steps to determine Branded
Updated: Jul 28, 2016 Auction Insights report in Google AdWords is a powerful tool which lets you compare your AdWords performance to other advertisers and competitors participating in the same auctions as you are. This information can help you make decisions to improve your AdWords performance. SAMPLE AUCTION INSIGHTS REPORT
Updated: Jun 22, 2016 There are many Organic Click-Through rate (CTR) studies performed on large data sets but many of these studies are limited in their scope to the ever changing nature of the Search Engine Results Page (SERP). Many of these studies give you the average CTR at the
Updated: May 11, 2016 *Disclaimer: I’m not a big NBA fan. I’m just a big sports fan with a lot of interest in search patterns and behavior. And it also helps the now-retired Bryant went to high school a short drive away from the FourFront office. Kobe Bryant is going
Updated: Apr 26, 2019 Using SERP (search engine results page) data collected over the last 13 months and the number of monthly searches for the keywords; “SEO”, “Search Engine Optimization, and “Search Engine Marketing”, we have prepared 2 charts showing the approximate number of visits to MOZ.com and SearchEngineland.com from
