CONTACT

FourFront's Blog

Category: PPC

Comparing Adwords Campaigns
PPC

2 Simple Ways to Determine How Effective Your Adwords Campaigns Are Without Goal Conversion Metrics

This post features information for the current Google Analytics platform configuration, Universal Analytics. Check out our recently-published Google Analytics 4 Guide to learn more about the latest version of Google Analytics. Many advertisers struggle to measure the performance of their Ad campaigns in Google AdWords or Bing. Google AdWords is

Read More »
Daniel Tetteh December 20, 2017 No Comments
Better Classification of Paid Search Queries
PPC

How to Distinguish Branded and Generic Paid Search Queries in Google Analytics

This post features information for the current Google Analytics platform configuration, Universal Analytics. Check out our recently-published Google Analytics 4 Guide to learn more about the latest version of Google Analytics. Measuring how effective your Branded and Non-Branded keywords are performing is important in optimizing any paid search campaign. Many

Read More »
Daniel Tetteh July 25, 2017 No Comments
Popular

How to Track Bing Ads Metrics in Google Analytics

Updated: Apr 24, 2015 Universal Event Tracking This post features information for the current Google Analytics platform configuration, Universal Analytics. Check out our recently-published Google Analytics 4 Guide to learn more about the latest version of Google Analytics. In October 2014, Bing Ads launched Universal Event Tracking (UET)–a tool to

Read More »
Daniel Tetteh March 27, 2015 No Comments
PPC

Life as A PPC Specialist

Updated: May 01, 2019 If you ever wondered what it’s like to be a PPC Specialist, good news for you, you’re about to find out.  Now I’m not speaking for everyone who’s in paid search, but I’m sure many can relate to my story. It’s a normal Monday and I’m

Read More »
Daniel Tetteh December 31, 2012 No Comments

Let's make your marketing data work for you.

Get in touch with our team to get started.

Sign Up for Updates

Glenside, PA 19038

(215) 844-5938

Linkedin Facebook

WHAT WE DO

Digital Marketing Strategy

SEO

Data Analytics

Content

PPC

View All Services

FREE RESOURCES

Blog

Local SERP Checker

Datasets

ABOUT FOURFRONT

About Us

Team

Careers

Case Studies

Light_10K_SB_ALUMNI-704x352
2023 iteration of Microsoft's Agency Partner Badge.
2023 Honoree Badge

© 2023 FourFront LLC  |  All rights reserved  |  Terms & Conditions  |  Privacy Policy  |  Sitemap

Scroll to Top

Sign Up for Updates

Get regular updates about what’s happening at FourFront!

Enter your full name and email to be in the know about all things SEO, data solutions, and much more.

Submit a Request