Microsoft Advertising traffic (formerly Bing Ads) shows up in Google Analytics 4 under the Paid Search channel, as long as your ad URLs carry UTM tags. Universal Analytics, which earlier versions of this article covered, stopped processing data in 2023 and 2024, so everything below reflects GA4 only. You do
Let’s face it – one-size fits all doesn’t really work. Especially in today’s hyper-competitive digital marketing landscape. You need something to set you apart from your competition. And if you’re like most businesses – regardless of size – your audience is located somewhere. Using regional marketing, we can align our
More leads don’t always mean more revenue—but better leads do. Businesses that prioritize lead quality over quantity consistently see higher conversions, lower acquisition costs, and stronger customer retention. So many businesses measure success by volume, but lead quality is what actually drives conversions, reduces wasted effort, and improves ROI. Poor
Sustainable digital marketing integrates eco-friendly and ethical practices into online strategies, minimizing environmental impact while promoting social responsibility. A quick author’s note: the fact that this post about sustainability is perhaps my longest, chewiest blog to date isn’t lost on me. But this topic is honestly just too good for
Updated: May 01, 2019 If you ever wondered what it’s like to be a PPC Specialist, good news for you, you’re about to find out. Now I’m not speaking for everyone who’s in paid search, but I’m sure many can relate to my story. It’s a normal Monday and I’m
Glenside, PA 19038
