FourFront's Blog

Category: PPC

Better Classification of Paid Search Queries

How to Distinguish Branded and Generic Paid Search Queries in Google Analytics

Updated: Jul 28, 2017 Measuring how effective your Branded and Non-Branded keywords are performing is important in optimizing any paid search campaign. Many PPC managers will include branded terms and queries to improve their Conversion and Paid search user engagement metrics. Branded terms have a higher Click-Through-Rate (CTR) than generic

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How to Track Bing Ads Metrics in Google Analytics

Updated: Apr 24, 2015 Universal Event Tracking In October 2014, Bing Ads launched Universal Event Tracking (UET)–a tool to track user engagement, goals, and conversions after a Bing ad is clicked.  UET enables tracking of website engagement metrics from Bing paid search in Google Analytics. UET is Bing’s replacement for

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Life as A PPC Specialist

Updated: May 01, 2019 If you ever wondered what it’s like to be a PPC Specialist, good news for you, you’re about to find out.  Now I’m not speaking for everyone who’s in paid search, but I’m sure many can relate to my story. It’s a normal Monday and I’m

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