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Category: PPC

Comparing Adwords Campaigns
PPC

2 Simple Ways to Determine How Effective Your Adwords Campaigns Are Without Goal Conversion Metrics

This post features information for the current Google Analytics platform configuration, Universal Analytics. Check out our recently-published Google Analytics 4 Guide to learn more about the latest version of Google Analytics. Many advertisers struggle to measure the performance of their Ad campaigns in Google AdWords or Bing. Google AdWords is

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Daniel Tetteh December 20, 2017 No Comments
Better Classification of Paid Search Queries
PPC

How to Distinguish Branded and Generic Paid Search Queries in Google Analytics

This post features information for the current Google Analytics platform configuration, Universal Analytics. Check out our recently-published Google Analytics 4 Guide to learn more about the latest version of Google Analytics. Measuring how effective your Branded and Non-Branded keywords are performing is important in optimizing any paid search campaign. Many

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Daniel Tetteh July 25, 2017 No Comments
Popular

How to Track Bing Ads Metrics in Google Analytics

Updated: Apr 24, 2015 Universal Event Tracking This post features information for the current Google Analytics platform configuration, Universal Analytics. Check out our recently-published Google Analytics 4 Guide to learn more about the latest version of Google Analytics. In October 2014, Bing Ads launched Universal Event Tracking (UET)–a tool to

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Daniel Tetteh March 27, 2015 No Comments
PPC

Life as A PPC Specialist

Updated: May 01, 2019 If you ever wondered what it’s like to be a PPC Specialist, good news for you, you’re about to find out.  Now I’m not speaking for everyone who’s in paid search, but I’m sure many can relate to my story. It’s a normal Monday and I’m

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Daniel Tetteh December 31, 2012 No Comments

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