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Category: SEO

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SEO

How To Fix and Prevent Keyword Cannibalization

Keyword cannibalization might seem intimidating (or even a little horrific – SEOs love dramatic names for things), but it’s a super important concept to understand for anyone aiming to boost their website’s SEO. Keyword cannibalization occurs when several pages on your website chase after the same keyword, unintentionally competing against

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SEO

The 10 Best Coffeeshops in Philly—According to Google Ratings

Our latest dataset, Top Rated Coffeeshops in Every Philadelphia Neighborhood, utilizes user reviews on Google to quantify how the coffee scene stacks up across our hometown hoods. Cafes and coffeeshops are some of my favorite places to spend time working, reading, or catching up with friends. Whether I’m traveling or

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SEO

What Are Content Audits and Why They Matter in SEO

Content audits are an essential part of any SEO and digital marketing strategy. Content audits play an essential part of analyzing your website content to ensure your content is up-to-date with the ever-changing landscape of search engines, audience requirements and behaviors, and the competitive landscape of your industry. A good

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An illustration shows four people on a bench engrossed in their devices. A dark-skinned woman checks her phone, a blue-haired woman browses on a tablet, a bearded man reviews a tablet, and a black-haired person types on a laptop. Analytics icons float in the background.
SEO

The Power of User Personas in Digital Marketing

User personas, simply put, are fictional representations of your audience. Personas can be a beneficial tool to help you not only better understand your customers’ goals, behaviors, pain points, and motivations, but to also share this understanding across teams. I’ve used personas in many UX and product development efforts, but the

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SEO

Evergreen Content: What It Is, and How You Can Create Your Own

Evergreen content is a vital part of any robust digital marketing strategy. There is certainly a time and place for time-sensitive responses to topics, especially as news comes in on industry updates and you want to stay on top of that, but if you are looking for sustained organic visibility

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SEO

E-Commerce SEO: Strategies to Optimize Your Product Pages

SEO is incredibly important to the field of e-commerce. It helps play a pivotal role in increasing the visibility of your products within the organic search results of Google and other popular search engines. Why is e-commerce SEO important? It provides your products visibility in search results for the 8.5

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SEO Trends to Watch in 2024 by FourFront
Popular

10 SEO and Web Marketing Trends to Watch in 2024

In the ever-evolving world of SEO and marketing, it’s essential to stay updated with the latest trends. As we venture into 2024, we’ve rounded up 10 significant shifts set to influence the industry. Watching these can help position your business for success. Stay informed and ahead of the curve with

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Core Web Vitals

How to Optimize Images for SEO

Why Image SEO is Important Images do more than just make your website look good; they can significantly impact your SEO. Properly optimized images can improve your site’s rankings and bring in more traffic. Let’s get into the details of how to make that happen. I’m not saying you should

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SEO

Cornerstone Content: Building A Strong SEO Foundation

Cornerstone content is defined as any kind of valuable content on your site that serves as a central piece of information for your target audience. It should be comprehensive to the point of exhausting all user needs, while also having the breadth of diverging topics that would call for additional

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