FourFront's Blog

Category: SEO

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SEO

As SEO Evolves, Creativity Plays a Larger Role

When you think about the creative side of digital marketing, SEO probably isn’t the first thing that comes to your mind. Many web developers and designers would go even further, claiming that SEO kills creativity. I get requests all the time for a push-button solution to SEO. What I tell

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SEO

Local Search Emulator & UULE Generator

Does your business target multiple locations? Would you like to monitor and compare your Google search results from all of these places? If you are doing Local SEO, it is critical to have the ability to see Google search results from specific locations. This information provides tremendous insight into what

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SEO

Emerging Markets Based on Search Patterns

Updated: 4/27/2020 Search interest patterns are valuable insights into how users are searching for products, often revealing interest before those products and industries actually begin to grow. By closely monitoring trends around different search patterns, we will be able to predict which industries are emerging as legitimate business opportunities in

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SEO

How to Build E-A-T Assets for Your Website

In an effort to remove low quality content from search results, Google created a set of requirements for estimating the trustworthiness of content. These requirements are known as E-A-T (Expertise, Authoritativeness, and Trustworthiness) and Google first mentioned them in the 2014 publication: Search Quality Guidelines. E.A.T requirements are applied to

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SEO

What Makes a Good SEO Company? Let’s Play 20 Questions.

Many of our clients worked with another SEO agency before they worked with us. And typically, when we ask them about their previous experience, we don’t hear many positive tales. This isn’t surprising (why else would they leave, right?) but it can be instructive. Here’s what we hear most often:

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SEO

How Has Coronavirus Affected Higher Education?

Coronavirus (COVID-19) is a highly infectious disease that quickly spread around the world in early 2020 until it became a global pandemic. COVID-19 has greatly affected the global economy, shutting many businesses down and forcing others to completely adjust how they conduct business. Here at Fourfront, we wanted to use

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Google search ranking chart
SEO

What Does a Google Rank Mean for Your Business? (Part Two)

Position #1 on Google isn’t what it used to be. How people engage with the search engine has evolved drastically over the past 4 years. For many reasons Google continuously tests changes to their results pages to see what yields the visitor behavior they are looking for. The effects these

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SEO

How to Recover from the Google Medic Update

Updated: Aug 27, 2019 On August 1, 2018, Google introduced the “Medic” Update to their algorithm, hoping to ensure the safety of consumers by preventing fraudulent and low-reputation websites that offer high-repercussion services from getting search engine visibility. Google determined the value and relevance of web pages by using E.A.T.

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SEO

What Does a Google Rank Mean for your Business? (Part One)

Updated: Apr 30, 2019 You can spend all day answering this question, but estimating keyword volume is the best way to start. Do you ever wonder how many people would find your website if you ranked for a keyword? Or, how much traffic your competitors get by ranking above you

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