The Shift Toward Data-Driven Marketing Relying on gut instinct or outdated tactics for your digital marketing strategy just doesn’t cut it. Guesswork leads to bloated ad spend, underperforming campaigns, and murky ROI that’s hard to justify. Data-driven marketing, on the other hand, replaces the uncertainty with clarity, giving marketers a
A website redesign typically involves making strategic updates to your site’s design, structure, or functionality. This can include anything from visual improvements and layout changes to a complete platform migration or content overhaul. The goal is to create a better experience for users while aligning the site more closely with
Search Engine Results Page (or SERP) volatility refers to a measurement that quantifies the level of short-term changes in search engine rankings for a group of search queries, typically either for Google as a whole, or a given industry, that occur over a timescale of days to weeks. High volatility
More leads don’t always mean more revenue—but better leads do. Businesses that prioritize lead quality over quantity consistently see higher conversions, lower acquisition costs, and stronger customer retention. So many businesses measure success by volume, but lead quality is what actually drives conversions, reduces wasted effort, and improves ROI. Poor
Data ethics is a rapidly growing discipline in digital marketing – and for good reason. Consumer data gives marketers unprecedented power. However, we all know that with great power comes great responsibility. What marketers actually do with all that data has become a huge ethical question in recent years, especially
Sustainable digital marketing integrates eco-friendly and ethical practices into online strategies, minimizing environmental impact while promoting social responsibility. A quick author’s note: the fact that this post about sustainability is perhaps my longest, chewiest blog to date isn’t lost on me. But this topic is honestly just too good for
Machine learning is becoming a game-changer in SEO and digital marketing. With the help of machine learning, we’re able to understand our target audiences better than ever – and integrate the concepts of artificial intelligence and machine learning across all aspects of our strategies. From task efficiencies and improvements, to
No matter how much the digital landscape changes, one thing remains the same: your website’s visibility in search results can make or break your online presence. That’s where SEO comes in. If you’re not an SEO expert, you might benefit from working with an SEO consultant who can guide your
Creating an online experience that is accessible to everyone is essential. Digital accessibility (AKA web accessibility) ensures that all users, including those with disabilities, can navigate and engage with your website effectively. This practice enhances user experience while aligning with legal standards and ethical practices. What is Web Accessibility? Web
As we roll into 2025, the digital marketing scene is gearing up for some exciting changes that businesses need to keep an eye on. With trends like artificial intelligence (AI), mobile-first strategies, and voice search leading the charge, the way consumers connect with brands online is evolving fast. It’s important
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