A strong SEO campaign starts with one thing: strong keyword research. Keyword research is the basis for all SEO efforts. Whether you’re launching a new product or service, or you’re keeping up with the demands of your current market, keyword research is going to be the cornerstone of ensuring you
This post was collaboratively researched and written by Ben Swofford and Ben Pearl. Properly submitting a website or webpage to Google (and other search engines) is a critical step to ensure your content can successfully drive traffic and other business goals for your website. You can’t simply hit “publish” and expect your URLs
This post was collaboratively researched and written by Ben Swofford and Dan Bowden. The simple answer is yes, SEO is a good career. SEO professionals can make good money, achieve a comfortable work/life balance, find a position in the industry that suits their natural skill set, and challenge themselves creatively. An increase
Search engine optimization, or SEO, is a powerful digital marketing discipline to attract users searching for your brand’s product or services. And as marketers ought to know, SEO is constantly evolving. To jumpstart your SEO strategy in 2022, it’s important to realize what’s on the horizon – and what to
SEO is especially important for a medical practice as there is a competitive marketplace, opportunities for unique content strategy, and heightened standards in the medical industry. A medical practice can be understood as any healthcare provider of any size, although many SEO considerations apply especially to small private practices
A Live Demo of the Apache OpenNLP Project: NameFinder URL to pull Names From: Submit Clear Open source has many great projects for helping SEO Tool developers. Here I created a live demo of an AI Natural Language Processing toolkit along with Java sample code. Source code can be downloaded
This post was collaboratively researched and written by Ben Pearl and Ben Swofford. As a marketer, one of your primary goals—whether you’re working in-house or at an agency—is to increase the awareness of your or your client’s brand. This concept of brand awareness refers to how familiar an audience is with
Google Analytics has come out with a new technical platform called GA4 (Google Analytics 4). This new analytics platform allows you to collect data across multiple devices and multiple platforms. It is a radical change from the currently used Universal Analytics (UA) and can present a steep learning curve to
Web Vitals, Google’s initiative to improve user experience across the web, is coming up fast for site owners and web developers. At FourFront, we’ve created this post (as well as our own tools!) to make sure you’re covered. Already know about Core Web Vitals and looking for tips? Great! If
Launching a new site or redesigning your current website is exciting; your new site is new, flashy, interactive – but will it impact your SEO? A website redesign or transition can be a daunting project, so to help with the transition process, we’ve put together a checklist of questions you
