This post was originally published in 2017. It was last updated by our team in March 2024. In today’s digital landscape, mastering YouTube SEO is essential for expanding your online presence and reaching a wider audience. With millions of videos being uploaded daily, having a strategic approach is key to
Keyword cannibalization might seem intimidating (or even a little horrific – SEOs love dramatic names for things), but it’s a super important concept to understand for anyone aiming to boost their website’s SEO. Keyword cannibalization occurs when several pages on your website chase after the same keyword, unintentionally competing against
In the ever-changing world of digital marketing, video content has become essential. No longer an optional piece of a complete marketing strategy, video plays a significant role in helping your content connect with audiences and perform well on search engines. This change is clear when we look at how social
Content audits are an essential part of any SEO and digital marketing strategy. Content audits play an essential part of analyzing your website content to ensure your content is up-to-date with the ever-changing landscape of search engines, audience requirements and behaviors, and the competitive landscape of your industry. A good
User personas, simply put, are fictional representations of your audience. Personas can be a beneficial tool to help you not only better understand your customers’ goals, behaviors, pain points, and motivations, but to also share this understanding across teams. I’ve used personas in many UX and product development efforts, but the
Evergreen content is a vital part of any robust digital marketing strategy. There is certainly a time and place for time-sensitive responses to topics, especially as news comes in on industry updates and you want to stay on top of that, but if you are looking for sustained organic visibility
SEO is incredibly important to the field of e-commerce. It helps play a pivotal role in increasing the visibility of your products within the organic search results of Google and other popular search engines. Why is e-commerce SEO important? It provides your products visibility in search results for the 8.5
In the ever-evolving world of SEO and marketing, it’s essential to stay updated with the latest trends. As we venture into 2024, we’ve rounded up 10 significant shifts set to influence the industry. Watching these can help position your business for success. Stay informed and ahead of the curve with
Why Image SEO is Important Images do more than just make your website look good; they can significantly impact your SEO. Properly optimized images can improve your site’s rankings and bring in more traffic. Let’s get into the details of how to make that happen. I’m not saying you should
Cornerstone content is defined as any kind of valuable content on your site that serves as a central piece of information for your target audience. It should be comprehensive to the point of exhausting all user needs, while also having the breadth of diverging topics that would call for additional
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