Updated: Mar 28, 2016 Traditionally for many manufacturers, most marketing is focused on business-to-business (b2b). Though strictly B2B marketing has been effective in the past, the lines between B2B and business-to-consumer (B2C) marketing strategies have begun to blur. Some argue that even the idea of strictly B2B has become obsolete.
Updated: Mar 25, 2016 Every marketing professional knows about the Consumer Decision Journey, or CDJ. The basic premise maps out the stages a consumer goes through while in the process of choosing a product or service. The five generally agreed upon stages are Awareness, Familiarity, Consideration, Purchase and lastly, Loyalty.
Updated: Apr 26, 2019 With the advanced algorithms now being used by search engines to score the most relevant results for a given keyword, building search visibility requires well-researched strategy. It helps to think of the search results as a product of the Quality Assurance team for the search provider.
Updated: Jun 03, 2019 When I first started out as an SEO, I had never heard of a Regular Expression. I’ve since learned that, while intimidating at first, RegEx are an invaluable tool and a little understanding of how they work goes a long way. What follows is a quick
Updated: Apr 28, 2017 Here’s a common scenario: You want to optimize your website for search, and you aren’t quite sure where to start. You read a few articles and after searching around for a bit, you end up finding the perfect WordPress plugin to handle your new SEO (Search
Updated: Jun 03, 2019 If your site has been assessed a Google manual action penalty for unnatural links to your site, the only way to have the penalty lifted is the submission of a successful Reconsideration Request. In this article, I’ll touch briefly on the steps leading up to the
Updated: Mar 27, 2019 Code Files on GitHub Sometimes you need to work from the client side back to the server. This tutorial demonstrates how to use jQuery to read the values in an HTML table and store the values in a Javascrip array that can be sent to a
Updated: May 04, 2015 This is a series of examples demonstrating a pure CSS technique for creating border shadows and dividers by utilizing curved CSS box shadows, the :before and :after pseudo-elements, and border radius. It also includes a method for creating a box shadow on just the top, bottom, or
Updated: May 07, 2015 There are some great options for managing Javascript when using CSS media queries in a responsive website. MediaCheck, jRespond, and Breakpoints.js all allow you to fire javascript functions based on customizable breakpoints in browser width. However, recently I was working on a small site with only
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