Updated: Aug 14, 2017 Back in the heyday of SEO, Google gave us bountiful keyword data, rich with information and insights into users search patterns both on and off websites. But in 2013, Google changed to secure search, meaning keyword data is no longer passed along to site owners or
Updated: Apr 26, 2019 When designing an SEO strategy, it is common to either consider all search engines the same or only focus on one. It is easy to disregard Bing and other Google competitors since Google is the most-used search engine in the US with 64.0% market share, but
Updated: Jun 26, 2017 If you asked a room full of SEO professionals what their advice would be to improve the quality of their site, you would probably hear some of the following: “…high-quality backlinks…” “…well-written content…” “…meta-data, alt tags, consistent file naming structure…” One of the fundamentals of SEO
Updated: Apr 26, 2019 Content marketing professionals routinely miss important website search optimization steps. These on-page SEO mistakes can make a big difference in a site’s search rankings. As new to SEO as I am, I’ve quickly learned that optimizing web content is a bit of a paradox. Writing content
Updated: Apr 26, 2019 We live in a time when people need answers, NOW. With a rise in people needing information on the fly, local SEO becomes even more important. Websites need to be optimized to answer questions quickly and efficiently. Consumers are starting to search in different ways in
This post features information for the current Google Analytics platform configuration, Universal Analytics. Check out our recently-published Google Analytics 4 Guide to learn more about the latest version of Google Analytics. How do you determine how much of your traffic from Google search is branded or non-branded traffic? Or how
Updated: Jun 05, 2019 One of the arguably most exciting aspects of technical SEO is researching URLs that return 404 errors and writing 301 redirects for as many of these rogue broken links as possible. Some 404s cannot and shouldn’t be redirected. These are items in your store that have
Updated: Jul 28, 2016 Auction Insights report in Google AdWords is a powerful tool which lets you compare your AdWords performance to other advertisers and competitors participating in the same auctions as you are. This information can help you make decisions to improve your AdWords performance. SAMPLE AUCTION INSIGHTS REPORT
Updated: Jul 12, 2016 Keyword stuffing is a black hat SEO technique used in the hopes of improved keyword rankings in search engines. In essence, keyword stuffing was a way for sites to include a keyword (or keywords) on a page as many times as possible to seem more relevant
Updated: Jun 22, 2016 There are many Organic Click-Through rate (CTR) studies performed on large data sets but many of these studies are limited in their scope to the ever changing nature of the Search Engine Results Page (SERP). Many of these studies give you the average CTR at the
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