FourFront's Blog

Category: SEO

A look at HTML Source Code
SEO

A Brief Guide to Heading Tags

Updated: Jun 26, 2017 If you asked a room full of SEO professionals what their advice would be to improve the quality of their site, you would probably hear some of the following: “…high-quality backlinks…” “…well-written content…” “…meta-data, alt tags, consistent file naming structure…” One of the fundamentals of SEO

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On Page SEO Mistakes
SEO

10 On-Page SEO Mistakes to Avoid When Crafting New Content

Updated: Apr 26, 2019 Content marketing professionals routinely miss important website search optimization steps. These on-page SEO mistakes can make a big difference in a site’s search rankings. As new to SEO as I am, I’ve quickly learned that optimizing web content is a bit of a paradox. Writing content

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Near Me Search Illustration
SEO

‘Near Me’ Searches: Best Ways to Optimize for Local SEO

Updated: Apr 26, 2019 We live in a time when people need answers, NOW. With a rise in people needing information on the fly, local SEO becomes even more important. Websites need to be optimized to answer questions quickly and efficiently. Consumers are starting to search in different ways in

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YouTube Logos
SEO

Youtube SEO: 4 Tips for Optimizing Your YouTube Videos

Updated: Apr 26, 2019 4 Tips for YouTube SEO YouTube has quickly become a dominant factor in search rankings and online presence, and applying these YouTube SEO tips is an important part of a search marketing strategy. YouTube can be a very valuable resource if your company decides it fits

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Google Analytics
SEO

How to Track Branded and Non-Branded Traffic in Google Analytics

This post features information for the current Google Analytics platform configuration, Universal Analytics. Check out our recently-published Google Analytics 4 Guide to learn more about the latest version of Google Analytics. How do you determine how much of your traffic from Google search is branded or non-branded traffic? Or how

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Concatenation with SEO
SEO

Using Concatenation to Excel at Technical SEO

Updated: Jun 05, 2019 One of the arguably most exciting aspects of technical SEO is researching URLs that return 404 errors and writing 301 redirects for as many of these rogue broken links as possible. Some 404s cannot and shouldn’t be redirected. These are items in your store that have

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Reviewing Statistics
SEO

Understanding Auction Insights Statistics (Google Adwords)

Updated: Jul 28, 2016 Auction Insights report in Google AdWords is a powerful tool which lets you compare your AdWords performance to other advertisers and competitors participating in the same auctions as you are. This information can help you make decisions to improve your AdWords performance. SAMPLE AUCTION INSIGHTS REPORT

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Keyword Stuffing & SEO
SEO

Keyword Stuffing & SEO

Updated: Jul 12, 2016 Keyword stuffing is a black hat SEO technique used in the hopes of improved keyword rankings in search engines. In essence, keyword stuffing was a way for sites to include a keyword (or keywords) on a page as many times as possible to seem more relevant

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SEO Icons on Green Background
SEO

Change in Organic CTR by SERP position over Time

Updated: Jun 22, 2016 There are many Organic Click-Through rate (CTR) studies performed on large data sets but many of these studies are limited in their scope to the ever changing nature of the Search Engine Results Page (SERP). Many of these studies give you the average CTR at the

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Reviewing Manufacturing Process
SEO

B2C Digital Marketing Tactics for Manufacturers

Updated: Mar 28, 2016 Traditionally for many manufacturers, most marketing is focused on business-to-business (b2b). Though strictly B2B marketing has been effective in the past, the lines between B2B and business-to-consumer (B2C) marketing strategies have begun to blur. Some argue that even the idea of strictly B2B has become obsolete.

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