Evergreen content is a vital part of any robust digital marketing strategy. There is certainly a time and place for time-sensitive responses to topics, especially as news comes in on industry updates and you want to stay on top of that, but if you are looking for sustained organic visibility
SEO is incredibly important to the field of e-commerce. It helps play a pivotal role in increasing the visibility of your products within the organic search results of Google and other popular search engines. Why is e-commerce SEO important? It provides your products visibility in search results for the 8.5
In the ever-evolving world of SEO and marketing, it’s essential to stay updated with the latest trends. As we venture into 2024, we’ve rounded up 10 significant shifts set to influence the industry. Watching these can help position your business for success. Stay informed and ahead of the curve with
Why Image SEO is Important Images do more than just make your website look good; they can significantly impact your SEO. Properly optimized images can improve your site’s rankings and bring in more traffic. Let’s get into the details of how to make that happen. I’m not saying you should
Cornerstone content is defined as any kind of valuable content on your site that serves as a central piece of information for your target audience. It should be comprehensive to the point of exhausting all user needs, while also having the breadth of diverging topics that would call for additional
The architecture of your website plays a key role in how Google and other search engines index your site’s content. Two common methods used to structure a website for SEO are subdomains and subdirectories. In this post, we’ll take a look at what subdomains and subdirectories are, as well as
If you’re anything like me, chances are you’ve spent a few hours lost in the TikTok time warp. The good news is, you’re definitely not alone. Statista estimates that TikTok will reach 834 million active users during 2023. But, have you ever wondered why certain content is showing up in
In today’s digital world, Search Engine Optimization (SEO) is a must-have tool for businesses big and small. It’s like a secret weapon that can catapult a website to the top of search engine results, increasing visibility, attracting traffic, and bringing in potential customers. For small-to-medium-sized businesses with tight budgets, the
When it comes to SEO, it’s important to understand one simple thing: What does Google want? Google’s overarching goal for its search function has always been to provide the most relevant content for every query, so that users have a good experience and continue to choose Google for their future
One morning, a few weeks ago, I found myself in a position that I hadn’t been in for a long time. About a month prior, I had offered to write a blog about how our team was using ChatGPT inside and outside of work. As a former reporter, the idea
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