Updated: Apr 26, 2019 What is Net Neutrality? We’ve all been hearing a lot about net neutrality lately. Net Neutrality is the idea that internet service providers or ISPs (Comcast, Verizon, AT&T, to name a few) must provide the same access to all content on the web to its users,
Note: Originally published in 2017, this post has been updated regularly with additional information, most recently in April 2021. Showcasing great 5-star ratings and reviews in your website’s search results is a great way to stand out in organic search. This can be quickly achieved by installing Schema markup code
Updated: Jul 28, 2017 Measuring how effective your Branded and Non-Branded keywords are performing is important in optimizing any paid search campaign. Many PPC managers will include branded terms and queries to improve their Conversion and Paid search user engagement metrics. Branded terms have a higher Click-Through-Rate (CTR) than generic
Updated: Aug 14, 2017 Back in the heyday of SEO, Google gave us bountiful keyword data, rich with information and insights into users search patterns both on and off websites. But in 2013, Google changed to secure search, meaning keyword data is no longer passed along to site owners or
Updated: Apr 26, 2019 When designing an SEO strategy, it is common to either consider all search engines the same or only focus on one. It is easy to disregard Bing and other Google competitors since Google is the most-used search engine in the US with 64.0% market share, but
Updated: Jun 26, 2017 If you asked a room full of SEO professionals what their advice would be to improve the quality of their site, you would probably hear some of the following: “…high-quality backlinks…” “…well-written content…” “…meta-data, alt tags, consistent file naming structure…” One of the fundamentals of SEO
Updated: Apr 26, 2019 Content marketing professionals routinely miss important website search optimization steps. These on-page SEO mistakes can make a big difference in a site’s search rankings. As new to SEO as I am, I’ve quickly learned that optimizing web content is a bit of a paradox. Writing content
Updated: Apr 26, 2019 We live in a time when people need answers, NOW. With a rise in people needing information on the fly, local SEO becomes even more important. Websites need to be optimized to answer questions quickly and efficiently. Consumers are starting to search in different ways in
Updated: Apr 26, 2019 4 Tips for YouTube SEO YouTube has quickly become a dominant factor in search rankings and online presence, and applying these YouTube SEO tips is an important part of a search marketing strategy. YouTube can be a very valuable resource if your company decides it fits
Updated: Sep 29, 2016 How do you determine how much of your traffic from Google search is branded or non-branded traffic? Or how much of your traffic from Google search comes from a specific query? We can do this by looking into Google Analytics. Follow these steps to determine Branded
