FourFront's Blog

Category: SEO

Setting up Site Tracking
SEO

How to Set Up Site Search Tracking and Gain Actionable insights

Updated: Aug 14, 2017 Back in the heyday of SEO, Google gave us bountiful keyword data, rich with information and insights into users search patterns both on and off websites. But in 2013, Google changed to secure search, meaning keyword data is no longer passed along to site owners or

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Google and Bing Logomarks
SEO

Bing vs Google: SEO Strategy Across Search Engines

Updated: Apr 26, 2019 When designing an SEO strategy, it is common to either consider all search engines the same or only focus on one. It is easy to disregard Bing and other Google competitors since Google is the most-used search engine in the US with 64.0% market share, but

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A look at HTML Source Code
SEO

A Brief Guide to Heading Tags

Updated: Jun 26, 2017 If you asked a room full of SEO professionals what their advice would be to improve the quality of their site, you would probably hear some of the following: “…high-quality backlinks…” “…well-written content…” “…meta-data, alt tags, consistent file naming structure…” One of the fundamentals of SEO

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On Page SEO Mistakes
SEO

10 On-Page SEO Mistakes to Avoid When Crafting New Content

Updated: Apr 26, 2019 Content marketing professionals routinely miss important website search optimization steps. These on-page SEO mistakes can make a big difference in a site’s search rankings. As new to SEO as I am, I’ve quickly learned that optimizing web content is a bit of a paradox. Writing content

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Near Me Search Illustration
SEO

‘Near Me’ Searches: Best Ways to Optimize for Local SEO

Updated: Apr 26, 2019 We live in a time when people need answers, NOW. With a rise in people needing information on the fly, local SEO becomes even more important. Websites need to be optimized to answer questions quickly and efficiently. Consumers are starting to search in different ways in

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YouTube Logos
SEO

4 Tips for YouTube SEO

Updated: Apr 26, 2019 4 Tips for YouTube SEO YouTube has quickly become a dominant factor in search rankings and online presence, and applying these YouTube SEO tips is an important part of a search marketing strategy. YouTube can be a very valuable resource if your company decides it fits

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Google Analytics
SEO

How to Track Branded and Non-Branded Traffic in Google Analytics

Updated: Sep 29, 2016 How do you determine how much of your traffic from Google search is branded or non-branded traffic? Or how much of your traffic from Google search comes from a specific query? We can do this by looking into Google Analytics. Follow these steps to determine Branded

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Binary Code Representing Link Building
SEO

3 Reasons Link Building is Useless and What to do Instead

Updated: Apr 26, 2019 One of the most frequent questions I get asked by clients is why we don’t practice link building. There are many misconceptions about this buzzy SEO practice. Here at FourFront, we don’t do it and it’s important to know why. A Short History of Link Building

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Concatenation with SEO
SEO

Using Concatenation to Excel at Technical SEO

Updated: Jun 05, 2019 One of the arguably most exciting aspects of technical SEO is researching URLs that return 404 errors and writing 301 redirects for as many of these rogue broken links as possible. Some 404s cannot and shouldn’t be redirected. These are items in your store that have

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Reviewing Statistics
SEO

Understanding Auction Insights Statistics (Google Adwords)

Updated: Jul 28, 2016 Auction Insights report in Google AdWords is a powerful tool which lets you compare your AdWords performance to other advertisers and competitors participating in the same auctions as you are. This information can help you make decisions to improve your AdWords performance. SAMPLE AUCTION INSIGHTS REPORT

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