The architecture of your website plays a key role in how Google and other search engines index your site’s content. Two common methods used to structure a website for SEO are subdomains and subdirectories. In this post, we’ll take a look at what subdomains and subdirectories are, as well as
If you’re anything like me, chances are you’ve spent a few hours lost in the TikTok time warp. The good news is, you’re definitely not alone. Statista estimates that TikTok will reach 834 million active users during 2023. But, have you ever wondered why certain content is showing up in
In today’s digital world, Search Engine Optimization (SEO) is a must-have tool for businesses big and small. It’s like a secret weapon that can catapult a website to the top of search engine results, increasing visibility, attracting traffic, and bringing in potential customers. For small-to-medium-sized businesses with tight budgets, the
When it comes to SEO, it’s important to understand one simple thing: What does Google want? Google’s overarching goal for its search function has always been to provide the most relevant content for every query, so that users have a good experience and continue to choose Google for their future
One morning, a few weeks ago, I found myself in a position that I hadn’t been in for a long time. About a month prior, I had offered to write a blog about how our team was using ChatGPT inside and outside of work. As a former reporter, the idea
What is SEO? Search Engine Optimization (SEO) is the process of improving the visibility and ranking of a website or a web page on search engine results pages (SERPs). SEO is not just about ranking high on search engines, but it also encompasses various strategies to attract the target audience
When marketing for a small business, local search visibility is a crucial element to the long-term success of your business. You need to be discovered by your target user where they are, which is often the search engine. Search Engine Optimization (SEO) is the practice of optimizing your website so
Web directories were once an integral part of the early internet. Since their development as a source of business information on the web, they became an important part of SEO strategy, until Google docked the authority they contributed to a website ranking after people began abusing their power. So, very
Staying up-to-date on emerging trends is an important part of being a smart, effective marketer. One trend we’ve been watching closely is the use of machine learning and artificial intelligence (AI) to streamline tasks and processes across industries. Ever since the launch of ChatGPT in November 2022, we’ve seen it
It was a gloomy day in New York, having just arrived home from an amazing semester in Italy, Jared (my now supervisor) hit me with the “Do you have a few minutes to touch base?” email, just three days after my second interview. That’s when I knew – the bag
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