FourFront's Blog

Category: SEO

Odometer
SEO

Five Easy Ways to Increase Your Page Speed in 2019

Updated: Mar 08, 2019 Why is Page Speed Important for SEO? You don’t like to wait and neither does your online audience. That’s why page speed is one of Google’s most important ranking factors. For starters, a slow-loading landing page results in poor user experience. If it’s slow enough, users will

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Link Strategy Icon
SEO

External Link Strategy in Modern SEO

Updated: Apr 26, 2019 What is an External Link? An external link is a hyperlink in the text of your page that directs users away from your site. When other sites link externally to your site, then your page has received value. In the original days of Google, there was

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Sketching Schema Markup
SEO

What is Schema Markup?

Updated: Dec 12, 2017 Schema markup uses a large vocabulary from schema.org that can be understood by all major search engines. The code itemscope itemtype and itemprop are placed in the code of your page to define the pieces of content most valuable to search results. Itemscope itemtype is used

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Lobby of FourFront Offices
SEO

SEO Intern: What I Learned at FourFront

Updated: Apr 26, 2019 On my first day at FourFront LLC, I had absolutely no idea what I was doing. Maybe that’s an exaggeration. I had 3 years worth of marketing classes, and I knew that SEO meant “being higher on Google” or something like that. Other than that, I

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Question Block on Keyboard
SEO

Frequently Asked Questions about FAQ pages

Updated: Dec 04, 2017 After a review of a new client’s website, SEO companies will often recommend a Frequently Asked Questions page if one doesn’t already exist. When executed effectively, an FAQ page provides a valuable resource to meet a host of user needs: Provide detailed or specific information about

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Magnifying Glass on Keyboard
SEO

Ranking Fluctuations: What to Look For

Updated: Nov 17, 2017 Ranking Fluctuations: Causes and Effects A fact of SEO life is that your rankings are going to fluctuate. People tend to panic when they see ranking fluctuations, thinking they did something wrong, something broke on their site, or that their SEO partner is doing something they

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Parabolic Wave Representing Long Tail Keywords
SEO

5 Reasons You Should be Using Long Tail Keywords

Updated: Apr 26, 2019 Long tail keywords contain 3 or more words and are more specific than short tail keywords. They are often less competitive and have less search volume than short tail, but reach a more defined target audience. A study on Amazon user habits revealed that consumers benefit

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Reviewing Website Redesign Notes
SEO

10 Common SEO Mistakes in a Website Redesign

Updated: Aug 29, 2017 A rebranding strategy often involves radical changes to a brand’s logo, name, image, and advertising themes with the intention of developing a new identity in the minds of consumers. Rebranding is common when a company wants to differentiate from competitors, eliminate negative image, or enter into

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Better Classification of Paid Search Queries
PPC

How to Better Classify Your Paid Search Queries in Google Analytics

Updated: Jul 28, 2017 Measuring how effective your Branded and Non-Branded keywords are performing is important in optimizing any paid search campaign. Many PPC managers will include branded terms and queries to improve their Conversion and Paid search user engagement metrics. Branded terms have a higher Click-Through-Rate (CTR) than generic

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