Tracking branded and non-branded traffic is essential for understanding your brand recognition. It also helps identify opportunities for optimizing your content and SEO strategies. So, how can you easily identify how much of your Google search traffic is branded or non-branded? And how can you see how much traffic comes
Audience segmentation is the practice of dividing your target audience into multiple subgroups so that you can customize your marketing efforts toward each subset. Although audience segmentation can be used across most branches of marketing, it’s become especially important in the modern digital marketing era. With customer browsing habits and
In an age where digital privacy is prioritized, navigating website analytics has become increasingly complex. With the implementation of General Data Protection Regulation (GDPR) and the ubiquitous presence of cookie consent banners, it has become more difficult to accurately track your incoming website data in Google Analytics.. Even for marketers
With the retirement of Universal Analytics, it’s time to fully embrace Google Analytics 4 (GA4). As a part of this transition, we at FourFront have developed a series of resources to help our clients navigate the new landscape of GA4. Our aim is to empower you with the knowledge and
This post was collaboratively researched and written by Ben Pearl and Ben Swofford. As a marketer, one of your primary goals—whether you’re working in-house or at an agency—is to increase the awareness of your or your client’s brand. This concept of brand awareness refers to how familiar an audience is with
Updated: Nov 17, 2017 Ranking Fluctuations: Causes and Effects A fact of SEO life is that your rankings are going to fluctuate. People tend to panic when they see ranking fluctuations, thinking they did something wrong, something broke on their site, or that their SEO partner is doing something they
Updated: Jul 28, 2016 Auction Insights report in Google AdWords is a powerful tool which lets you compare your AdWords performance to other advertisers and competitors participating in the same auctions as you are. This information can help you make decisions to improve your AdWords performance. SAMPLE AUCTION INSIGHTS REPORT
Updated: May 11, 2016 *Disclaimer: I’m not a big NBA fan. I’m just a big sports fan with a lot of interest in search patterns and behavior. And it also helps the now-retired Bryant went to high school a short drive away from the FourFront office. Kobe Bryant is going
Updated: Apr 26, 2019 Using SERP (search engine results page) data collected over the last 13 months and the number of monthly searches for the keywords; “SEO”, “Search Engine Optimization, and “Search Engine Marketing”, we have prepared 2 charts showing the approximate number of visits to MOZ.com and SearchEngineland.com from
Updated: Apr 08, 2016 Also known as the “front page of the internet,” Reddit has become one of the more popular sites on the internet. A unique blend of news, information and social sharing, Reddit receives significant traffic among its users — but how does it stack up against other
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