FourFront's Blog

Author: FourFront News

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SEO

Reasons Your Google Rankings Keep Changing

Updated: Nov 17, 2017 Ranking Fluctuations: Causes and Effects A fact of SEO life is that your rankings are going to fluctuate. People tend to panic when they see ranking fluctuations, thinking they did something wrong, something broke on their site, or that their SEO partner is doing something they

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Setting up Site Tracking
SEO

How to Set Up Site Search Tracking and Gain Actionable insights

Updated: Aug 14, 2017 Back in the heyday of SEO, Google gave us bountiful keyword data, rich with information and insights into users search patterns both on and off websites. But in 2013, Google changed to secure search, meaning keyword data is no longer passed along to site owners or

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Near Me Search Illustration
SEO

‘Near Me’ Searches: Best Ways to Optimize for Local SEO

Updated: Apr 26, 2019 We live in a time when people need answers, NOW. With a rise in people needing information on the fly, local SEO becomes even more important. Websites need to be optimized to answer questions quickly and efficiently. Consumers are starting to search in different ways in

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FourFront Team at Cradles to Crayons
Company News

FourFront Volunteers at Cradles to Crayons

Updated: Aug 14, 2017 FourFront recognizes the importance of giving back to the community in which we live and work. This month, we volunteered our time at Cradles to Crayons, a great Charity that provides children living in low- income and homeless situations with the essential items they need to

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Reviewing Manufacturing Process
SEO

B2C Digital Marketing Tactics for Manufacturers

Updated: Mar 28, 2016 Traditionally for many manufacturers, most marketing is focused on business-to-business (b2b). Though strictly B2B marketing has been effective in the past, the lines between B2B and business-to-consumer (B2C) marketing strategies have begun to blur. Some argue that even the idea of strictly B2B has become obsolete.

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SEO

A Beginner’s Guide to Using Regular Expressions in SEO

Updated: Jun 03, 2019 When I first started out as an SEO, I had never heard of a Regular Expression. I’ve since learned that, while intimidating at first, RegEx are an invaluable tool and a little understanding of how they work goes a long way. What follows is a quick

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How to Recover from a Google Manual Action Penalty

Updated: Jun 03, 2019 If your site has been assessed a Google manual action penalty for unnatural links to your site, the only way to have the penalty lifted is the submission of a successful Reconsideration Request. In this article, I’ll touch briefly on the steps leading up to the

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Creating Shadow Borders with Curved CSS Box Shadows

Updated: May 04, 2015 This is a series of examples demonstrating a pure CSS technique for creating border shadows and dividers by utilizing curved CSS box shadows, the :before and :after pseudo-elements, and border radius. It also includes a method for creating a box shadow on just the top, bottom, or

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