2 simple ways to determine how effective your AdWords campaigns are without Goal Conversion metrics.
1. User Behavior Data from Google Analytics
2. Use Smart Goals
Dec202017
Posts tagged with: "PPC"
How to Better Classify Your Paid Search Queries in Google Analytics
We can effectively measure Branded and Non Branded searches from Paid search by creating Branded and Generic Paid Search Channels in Google Analytics. These channels can be used to gain a better understanding of how brand and generic keywords work together to drive conversions.
Jul252017
Life as A PPC Specialist
If you ever wondered what it’s like to be a PPC Specialist, good news for you, you’re about to find out. Now I’m not speaking for everyone who’s in paid search, but I’m sure many can relate to my story.
Jun292016
