Traditionally for many manufacturers, most marketing is focused on business-to-business (b2b). Though strictly B2B marketing has been effective in the past, the lines between B2B and B2C marketing strategies have begun to blur. Some argue that even the idea of strictly B2B has become obsolete. In today’s marketing space of constant interconnectivity and transparency for end users, manufacturers need to embrace and employ certain B2C digital marketing tactics to beat the competition.
Posts tagged with: "Manufacturing"
Now is the time for manufacturers to gain a competitive advantage and lead the digital revolution by increasing digital visibility to search engines and prospective customers with a targeted manufacturing marketing strategy.