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How to Request Reinstatement of a Lost Backlink

A woman with a laptop sitting on a white sofa. She is emailing to request backlink reinstatement.
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    Reaching out to have lost backlinks reinstated is crucial for maintaining and enhancing your website’s SEO performance. Backlinks from reputable sites not only drive valuable traffic but also signal to search engines that your content is credible and authoritative. When a backlink is removed, it can negatively impact your site’s search engine rankings and visibility. By reinstating these links, you can recover lost link equity, strengthen your site’s online presence, and ensure that users can continue to access valuable resources that enhance their knowledge and experience.

    Not sure where to start? Here’s a simple guide to help you craft an effective email:


    Step-by-Step Guide: Backlink Reinstatement Request Email

    1. Start with a friendly greeting


    “Dear [Recipient’s Name], I hope this message finds you well.”

     

    2. Introduce yourself


    “My name is [Your Name] and I’m reaching out on behalf of [Your Company Name], a leading provider in [describe your business or service].”

     

    3. Mention the removed link


    “I noticed that a while back, your site [Their Website Name] had linked to our resources on [Page or topic that was linked]. However, it seems that the link has since been removed.”

     

    4. Highlight the value of your content


    “Our team works hard to ensure our content is comprehensive, up-to-date, and accurate. The page that was previously linked ([URL of your page]) is one of our most thorough pieces on the topic and is continuously maintained to provide the highest value to our readers and yours.”

     

    5. Request feedback and reinstatement


    “We believe your readers would benefit from having this resource accessible again. If there were specific issues with our content that led to its removal, we’d appreciate your feedback so we can improve it. If the removal was inadvertent, we kindly ask that you consider reinstating the link.”

     

    6. Express your mission


    “Our goal is to create content that provides real value to users across the web, and reestablishing this link would contribute to that mission.”

     

    7. Close with a thank you


    “Thank you for your time and consideration. Should you need any more information about our content or website, please don’t hesitate to ask.”

     

    8. Sign off


    “Best Regards,
    [Your Name]
    [Your Position]
    [Your Contact Information]”

     

    Backlink Reinstatement Request Email Template

    Feel free to copy the template below, and tweak it for your purposes.

    Dear [Recipient’s Name],

    I hope this message finds you well.

    My name is [Your Name] and I’m reaching out on behalf of [Your Company Name], a leading provider in [describe the nature of your business or service].

    I was reviewing some data recently and noticed that a while back, your site [Their Website Name] had linked to our resources on [Page or topic that was linked]. However, it seems that the link has since been removed.

    Our team works diligently to ensure that our content is comprehensive, up-to-date, and accurate. The page that was previously linked ([URL of your page]) is one of our most thorough pieces on the topic and is continuously maintained to ensure it provides the highest value to our readers and yours alike.

    We believe your readers would benefit from having this resource accessible to them again. We also understand that the internet is a dynamic place and there may have been various reasons for the removal.

    If there were specific issues with our content that led to its removal, we would appreciate your feedback so we can make any necessary improvements. If the removal was inadvertent, we kindly ask that you consider reinstating the link.

    Our goal is to create content that provides real value to users across the web, and we feel that reestablishing this link would contribute to that mission.

    Thank you for your time and consideration. Should you need any more information about our content or website, please don’t hesitate to ask.

    Best Regards,

    [Your Name]

    [Your Position]

    [Your Contact Information]

     

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