When marketing for a small business, local search visibility is a crucial element to the long-term success of your business. You need to be discovered by your target user where they are, which is often the search engine. Search Engine Optimization (SEO) is the practice of optimizing your website so
Staying up-to-date on emerging trends is an important part of being a smart, effective marketer. One trend we’ve been watching closely is the use of machine learning and artificial intelligence (AI) to streamline tasks and processes across industries. Ever since the launch of ChatGPT in November 2022, we’ve seen it
It was a gloomy day in New York, having just arrived home from an amazing semester in Italy, Jared (my now supervisor) hit me with the “Do you have a few minutes to touch base?” email, just three days after my second interview. That’s when I knew – the bag
We’ve all been there: it’s an early morning, and you need caffeine – but where’s the nearest coffee shop to you? So you hop into Google Maps, search for a coffee shop, find what you’re looking for, and start your directions to get that double shot of espresso, pronto. Seems
In the world of search marketing (a subset of digital marketing), Search Engine Optimization (SEO) is the practice of earning traffic from organic search, while Search Engine Marketing (SEM) obtains traffic from both organic and paid search (also known as pay-per-click or PPC). To those who are unfamiliar, SEO and
It is important to have the best analytics at your disposal, and that begins with selecting the right tools for your needs. For any form of digital marketing, including Search Engine Optimization (SEO), the right website analytics will make the difference in your effectiveness and success as a marketer. What
After a review of a new client’s website, SEO companies will often recommend a Frequently Asked Questions (FAQ) page if one doesn’t already exist. When executed effectively, an FAQ page provides a valuable resource to meet a host of user needs: Provide detailed or specific information about a product or
Google strives to provide accurate results for all search queries, currently delivering roughly 8 billion searches daily, with over 90% of the current global market of search engines. In order to obtain a full set of the resources available as a set of results, they have created a collection of
This content was last updated in September, 2024. Web directories were once an integral part of the early internet. Since their development as a source of business information on the web, they became an important part of SEO strategy, until Google docked the authority they contributed to a website ranking
12 Best Practices for Writing Good Website Content It is imperative for a company to be creating compelling and attractive content if they want to obtain organic visibility for their site. The search results on Google have become too competitive to expect to drive users to your site without thorough
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