Living Beyond Breast Cancer (LBBC) partnered with FourFront to maximize their digital impact. Their goals included optimizing their Google Ads Grant account and strengthening their online presence through SEO and design enhancements.
FourFront’s Strategy:
Google Ads Grant Optimization:
- Implemented advanced conversion tracking
- Refined bidding strategies
- Expanded target keywords
- Optimized ad spend to maximize grant utilization
SEO Design Work:
- Refined site structure and navigation
- Created wireframes for key pages
- Conducted an extensive content update (adding 20+ new pieces of content)
- Condensed and reorganized existing pages for better keyword targeting and user experience
We implemented better conversion tracking via custom tagging and collected several key data points that enabled us to refine the bidding strategy and expand the target keywords.
As a result of these changes, we were able to increase the spend by twelvefold, and drive 180% more traffic YoY.
Our comprehensive SEO Design approach included a complete overhaul of LBBC’s site structure and navigation, along with new wireframes for key pages and a major content update. We developed and added over twenty new pieces of content, while also streamlining and reorganizing existing pages to strengthen the site’s ability to rank for important national keywords. These improvements positioned the site for long-term visibility and growth.
Shortly after launch, LBBC saw a 245% increase in clicks to target keywords, reflecting sustainable gains in keyword rankings and overall site visibility.
“We’ve had a tremendous team working on our account for almost three years and I don’t know where we’d be without them. They have helped us take our new brand strategy and marketing goals and put them into action. We can always count on them to go above and beyond in their research, rationale, and strategic insights.”
-Kendra Ajuba | Marketing Director
