Ben Swofford: Senior SEO Lead + UX Specialist
Ben makes his mark by using creative problem solving to create user-friendly digital strategies.
Ben’s background revolves around design thinking and an insatiable appetite for learning new skills. That love of learning led to earning a Master’s degree in UX (User Experience Design) from Jefferson University in 2019. He previously earned a Bachelor’s degree in Architecture at Miami University (the one in Ohio) before starting a career focused on digital media, technology, and creative collaboration.
Since joining the FourFront team, Ben has focused on optimizing customer journeys by identifying specific user needs and the best opportunities for clients to meet them. He is also using his UX knowledge pension for thinking through systems to impact product development and improve internal processes with methods such as process mapping, wireframing, prototyping, and content strategy.
Articles Written by Ben
How to Increase Mobile Conversion Rate
How do you get more conversions from mobile website users? The basic answer is to create a seamless, delightful user experience (UX), specifically when your site is viewed on mobile
How to Submit URLs and Websites to Search Engines
This post was collaboratively researched and written by Ben Swofford and Ben Pearl. Properly submitting a website or webpage to Google (and other search engines) is a critical step to ensure your content
How to Measure Increased Brand Awareness
This post was collaboratively researched and written by Ben Pearl and Ben Swofford. As a marketer, one of your primary goals—whether you’re working in-house or at an agency—is to increase the
FourFront and Rise First Celebrate their First Anniversary
Updated: Dec 03, 2019 In December 2018, FourFront started providing free SEO services to Rise First, a nonprofit dedicated to serving first-generation, low-income (FGLI) college students. In the first year
How to Get Star Ratings in Google Search Results
In this post, you will learn: Benefits of Google Star ratings How to install star ratings schema code How to collect reviews Troubleshooting How to improve star ratings Note: Originally
10 On-Page SEO Mistakes to Avoid When Crafting New Content
Updated: Apr 26, 2019 Content marketing professionals routinely miss important website search optimization steps. These on-page SEO mistakes can make a big difference in a site’s search rankings. As new