Ben Swofford: Product & UX Strategist
Ben is at his best when creating user-friendly digital solutions or learning something new (fortunately, these two things often go hand in hand).
Ben’s problem-solving approach is a blend of analysis and creativity. He loves to analyze the details of a given situation, and use UX or design-thinking approaches to identify relationships and opportunities to create solutions that work for all stakeholders.
At FourFront, Ben is always learning something new. This has often led to spearheading impactful projects such as Idea Factory, an internal forum to promote innovation, and Team Productivity Meetings, which have fostered a strong work culture while generating fresh ideas to improve the team. Ben has also spent several years leading the pro bono relationship with locally-based nonprofit Rise First, and even joined their advisory board in 2023. Currently, he is working on UX and product development strategies for new service offerings.
Ben has a passion for connecting with the community and facilitating connections between people of similar interests. He previously served on the board of PhillyCHI, a local UX community group, and believes that authentic, non-transactional networking can be a beautiful thing!
When not working, Ben loves traveling and exploring new cultures with his wife, Ramune. He enjoys films, books, coffee, brushing his cat, and slowly learning to garden at his community garden plot.
Articles Written by Ben

Navigating Google Analytics Tracking in the Era of Cookie Consent
In an age where digital privacy is prioritized, navigating website analytics has become increasingly complex. With the implementation of General Data Protection Regulation (GDPR) and the ubiquitous presence of cookie

How to Increase Mobile Conversion Rate
How do you get more conversions from mobile website users? The basic answer is to create a seamless, delightful user experience (UX), specifically when your site is viewed on mobile

How to Submit URLs and Websites to Search Engines
This post was collaboratively researched and written by Ben Swofford and Ben Pearl. Properly submitting a website or webpage to Google (and other search engines) is a critical step to ensure your content

How to Measure Increased Brand Awareness
This post was collaboratively researched and written by Ben Pearl and Ben Swofford. As a marketer, one of your primary goals—whether you’re working in-house or at an agency—is to increase the

FourFront and Rise First Celebrate their First Anniversary
Updated: Dec 03, 2019 In December 2018, FourFront started providing free SEO services to Rise First, a nonprofit dedicated to serving first-generation, low-income (FGLI) college students. In the first year

How to Get Star Ratings in Google Search Results
In this post, you will learn: Benefits of Google Star ratings How to install star ratings schema code How to collect reviews Troubleshooting How to improve star ratings Note: Originally

10 On-Page SEO Mistakes to Avoid When Crafting New Content
Updated: Apr 26, 2019 Content marketing professionals routinely miss important website search optimization steps. These on-page SEO mistakes can make a big difference in a site’s search rankings. As new