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What Does a Google Rank Mean for Your Business? (Part Two)

Position #1 on Google isn't what it used to be. How people engage with the search engine has evolved drastically over the past 4 years. For many reasons Google continuously tests changes to their results pages to see what yields the visitor behavior they are looking for. The effects these changes have over time on ranking position and Click-Through-Rate can provide good insights. This analysis shows the change in the distribution of clicks for the top 12 impressions on Google based on ranking position.

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FourFront and Rise First Celebrate their First Anniversary

This is FourFront’s first pro bono relationship and I am proud to be its catalyst. I learned about Rise First from their Creative Director (who also happens to be my wife). Then, I floated the idea of working together at our company’s morning meeting, not at all sure of what response I’d get. The answer was that both our leadership and team embraced it with enthusiasm.

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How to Recover from the Google Medic Update

On August 1, 2018, Google introduced the “Medic” Update to their algorithm, hoping to ensure the safety of consumers by preventing fraudulent and low-reputation websites that offer high-repercussion services from getting search engine visibility. Google determined the value and relevance of webpages by using E.A.T. (Expertise, Authority, and Trust).
 

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How to Get Star Ratings in Google Search Results (Without Third-Party Reviews)

Showcasing great 5-star ratings and reviews in your website’s search results is a great way to stand out in organic search. This can be quickly achieved by installing Schema markup code on your site. But, it’s important to avoid unnecessary ranking penalties by following Google’s rules and recommendations regarding first-party and third-party reviews.

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What is Schema Markup?

Schema markup is a piece of code that helps communicate the information on a page to search engines. Understanding these signals and applying them correctly will help the search engines identify your content, which can have instantly beneficial results for the conversion rate of your rankings.

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Frequently Asked Questions about FAQ pages

After a review of a new client’s website, SEO companies will often recommend a Frequently Asked Questions page if one doesn’t already exist. When executed effectively, an FAQ page provides a valuable resource to meet a host of user needs.

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SEO Intern: What I Learned at FourFront

On my first day at FourFront LLC, I had absolutely no idea what I was doing. Maybe that’s an exaggeration. I had 3 years worth of marketing classes, and I knew that SEO meant “being higher on Google” or something like that. Other than that, I had absolutely no idea what I was doing. But I was ready to learn, and they were ready to teach.

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Ranking Fluctuations: What to Look For

A fact of SEO life is that your rankings are going to fluctuate. People tend to panic when they see ranking fluctuations, thinking they did something wrong, something broke on their site, or that their SEO partner is doing something they shouldn’t be.

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10 Common SEO Mistakes in a Website Redesign

By understanding these common SEO mistakes in a website redesign, you can preserve rankings and domain authority. When rebranding a company, there are often very large changes to the website, and the last thing you want to do is to drop in rankings because of these changes.

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Net Neutrality & SEO: The effects of losing Net Neutrality on Web Marketing

We’ve all been hearing a lot about net neutrality lately. Net Neutrality is the idea that internet service providers or ISPs (Comcast, Verizon, AT&T, to name a few) must provide the same access to all content on the web to its users, regardless of its source – referred to by some as the open internet. If net neutrality is rolled back, ISPs would have the ability to decide which content to serve to which users. This could potentially be based on tiers of service at different rates.

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How to Set Up Site Search Tracking and Gain Actionable insights

Back in the heyday of SEO, Google gave us bountiful keyword data, rich with information and insights into users search patterns both on and off websites. But in 2013, Google changed to secure search, meaning keyword data is no longer passed along to site owners or SEOs. But you can still find this data; a website’s site search (usually a little bar in the header or footer) is where people go when they are lost on their site. Tracking the data that comes along with the use of internal site search can provide some invaluable information to site owners and SEOs.

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