Position #1 on Google isn't what it used to be. How people engage with the search engine has evolved drastically over the past 4 years. For many reasons Google continuously tests changes to their results pages to see what yields the visitor behavior they are looking for. The effects these changes have over time on ranking position and Click-Through-Rate can provide good insights. This analysis shows the change in the distribution of clicks for the top 12 impressions on Google based on ranking position.