A fact of SEO life is that your rankings are going to fluctuate. People tend to panic when they see ranking fluctuations, thinking they did something wrong, something broke on their site, or that their SEO partner is doing something they shouldn’t be.
With long tail keywords, you are connecting with users on a level that is more unique to their needs and in a place where they are more willing to make a purchase. These 5 reasons explain why you should, and how you can, use long tail keywords in your SEO strategy.
By understanding these common SEO mistakes in a website redesign, you can preserve rankings and domain authority. When rebranding a company, there are often very large changes to the website, and the last thing you want to do is to drop in rankings because of these changes.
We’ve all been hearing a lot about net neutrality lately. Net Neutrality is the idea that internet service providers or ISPs (Comcast, Verizon, AT&T, to name a few) must provide the same access to all content on the web to its users, regardless of its source – referred to by some as the open internet. If net neutrality is rolled back, ISPs would have the ability to decide which content to serve to which users. This could potentially be based on tiers of service at different rates.
We can effectively measure Branded and Non Branded searches from Paid search by creating Branded and Generic Paid Search Channels in Google Analytics. These channels can be used to gain a better understanding of how brand and generic keywords work together to drive conversions.
Back in the heyday of SEO, Google gave us bountiful keyword data, rich with information and insights into users search patterns both on and off websites. But in 2013, Google changed to secure search, meaning keyword data is no longer passed along to site owners or SEOs. But you can still find this data; a website’s site search (usually a little bar in the header or footer) is where people go when they are lost on their site. Tracking the data that comes along with the use of internal site search can provide some invaluable information to site owners and SEOs.
One of the fundamentals of SEO that may get overlooked is the correct use of heading tags. Search engines use headings when crawling content to determine the page’s topics and helps to structure and organize the information to help your visitors digest the content.
We live in a time when people need answers, NOW. With a rise in people needing information on the fly, local SEO becomes even more important. Websites need to be optimized to answer questions quickly and efficiently. Consumers are starting to search in different ways in order to get the information quickly while on-the-go. This brings up the ‘near me’ local search trend.
On Episode 2 of TomTalks, Tom talks about how to optimize rich snippets with schema tagging.
It can be complicated because the choice to use or not use them is ultimately up to Google. Despite this, Tom explains a specific technique called schema tagging that can significantly raise your chances of Google making that choice.
FourFront recognizes the importance of giving back to the community in which we live and work. This month, we volunteered our time at Cradles to Crayons, a great Charity that provides children living in low- income and homeless situations with the essential items they need to thrive at home, at school and at play.
A successful SEO strategy is one which puts content first. Productive content answers the users’ queries along their digital journey when their needs and search patterns are properly assessed. Google is sophisticated enough to know whether content is performing up to the standards of the user through behavior analytics. It’s a celebration-worthy achievement to rank on page one of the SERP, but in order to stay in that coveted position, your content needs to prove itself through SEO analytics such as short vs. long click, content gap fulfillment, and task completion success. A content-first, performance-driven model will inherently be best practice from an SEO perspective.
How do you determine how much of your traffic from Google search is branded or non-branded traffic? Or how much of your traffic from Google search comes from a specific query? We can do this by looking into Google Analytics.
One of the most frequent questions I get asked by clients is why we don’t practice link building. There are many misconceptions about this buzzy SEO practice. Here at FourFront, we don’t do it and it’s important to know why.
One of the arguably most exciting aspects of technical SEO is researching URLs that return 404 errors and writing 301 redirects for as many of these rogue broken links as possible. Some 404s cannot and shouldn't be redirected. These are items in your store that have sold out and are no longer on your site, or you just finished a redesign and all of your content has been re-siloed due to new navigation. However, for those that you can find an equivalent destination for the link, organizing them and writing redirect can be, at times, taxing.
Auction Insights report in Google AdWords is a powerful tool which lets you compare your AdWords performance to other advertisers and competitors participating in the same auctions as you are. This information can help you make decisions to improve your AdWords performance.
Keyword stuffing is a black hat SEO technique used in the hopes of improved keyword rankings in search engines. In essence, keyword stuffing was a way for sites to include a keyword (or keywords) on a page as many times as possible to seem more relevant to search engines, and as a result, rank higher in the search results. But as search engines become more advanced, keyword stuffing can cause significant harm to the performance of your site.