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2018 SEO Trends

In the ever-changing world of SEO, it is imperative to be on top of the latest algorithms and updates to ensure website success. Knowledge and understanding of how search engines work is the key to being a great SEO-er. In a way SEO is like a math and science game, if you understand how the game’s controller, which would be Google in this instance, numerically reads and categorizes a webpage it is a lot easier to “win” via a successful website. Let’s take a look at some of the biggest SEO trends we are seeing in 2018.

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What is Schema Markup?

Schema markup is a piece of code that helps communicate the information on a page to search engines. Understanding these signals and applying them correctly will help the search engines identify your content, which can have instantly beneficial results for the conversion rate of your rankings.

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Frequently Asked Questions about FAQ pages

After a review of a new client’s website, SEO companies will often recommend a Frequently Asked Questions page if one doesn’t already exist. When executed effectively, an FAQ page provides a valuable resource to meet a host of user needs.

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SEO Intern: What I Learned at FourFront

On my first day at FourFront LLC, I had absolutely no idea what I was doing. Maybe that’s an exaggeration. I had 3 years worth of marketing classes, and I knew that SEO meant “being higher on Google” or something like that. Other than that, I had absolutely no idea what I was doing. But I was ready to learn, and they were ready to teach.

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How to Get Star Ratings in Google Search Results (Without Third-Party Reviews)

Showcasing great 5-star ratings and reviews in your website’s search results is a great way to stand out in organic search. This can be quickly achieved by installing Schema markup code on your site. But, it’s important to avoid unnecessary ranking penalties by following Google’s rules and recommendations regarding first-party and third-party reviews.

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Ranking Fluctuations: What to Look For

A fact of SEO life is that your rankings are going to fluctuate. People tend to panic when they see ranking fluctuations, thinking they did something wrong, something broke on their site, or that their SEO partner is doing something they shouldn’t be.

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10 Common SEO Mistakes in a Website Redesign

By understanding these common SEO mistakes in a website redesign, you can preserve rankings and domain authority. When rebranding a company, there are often very large changes to the website, and the last thing you want to do is to drop in rankings because of these changes.

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Net Neutrality & SEO: The effects of losing Net Neutrality on Web Marketing

We’ve all been hearing a lot about net neutrality lately. Net Neutrality is the idea that internet service providers or ISPs (Comcast, Verizon, AT&T, to name a few) must provide the same access to all content on the web to its users, regardless of its source – referred to by some as the open internet. If net neutrality is rolled back, ISPs would have the ability to decide which content to serve to which users. This could potentially be based on tiers of service at different rates.

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How to Set Up Site Search Tracking and Gain Actionable insights

Back in the heyday of SEO, Google gave us bountiful keyword data, rich with information and insights into users search patterns both on and off websites. But in 2013, Google changed to secure search, meaning keyword data is no longer passed along to site owners or SEOs. But you can still find this data; a website’s site search (usually a little bar in the header or footer) is where people go when they are lost on their site. Tracking the data that comes along with the use of internal site search can provide some invaluable information to site owners and SEOs.

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A Brief Guide to Heading Tags

One of the fundamentals of SEO that may get overlooked is the correct use of heading tags. Search engines use headings when crawling content to determine the page’s topics and helps to structure and organize the information to help your visitors digest the content.

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‘Near Me’ Searches: Best Ways to Optimize for Local SEO

We live in a time when people need answers, NOW. With a rise in people needing information on the fly, local SEO becomes even more important. Websites need to be optimized to answer questions quickly and efficiently. Consumers are starting to search in different ways in order to get the information quickly while on-the-go. This brings up the ‘near me’ local search trend.

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Optimizing for Rich Snippets | TomTalks

On Episode 2 of TomTalks, Tom talks about how to optimize rich snippets with schema tagging.

It can be complicated because the choice to use or not use them is ultimately up to Google. Despite this, Tom explains a specific technique called schema tagging that can significantly raise your chances of Google making that choice.

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4 Tips for YouTube SEO

YouTube has quickly become a dominant factor in search rankings and online presence, and applying SEO tactics to your YouTube channel is an important part of an SEO strategy.

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FourFront Volunteers at Cradles to Crayons

FourFront recognizes the importance of giving back to the community in which we live and work. This month, we volunteered our time at Cradles to Crayons, a great Charity that provides children living in low- income and homeless situations with the essential items they need to thrive at home, at school and at play.

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