One of the fundamentals of SEO that may get overlooked is the correct use of heading tags. Search engines use headings when crawling content to determine the page’s topics and helps to structure and organize the information to help your visitors digest the content.
We live in a time when people need answers, NOW. With a rise in people needing information on the fly, local SEO becomes even more important. Websites need to be optimized to answer questions quickly and efficiently. Consumers are starting to search in different ways in order to get the information quickly while on-the-go. This brings up the ‘near me’ local search trend.
On Episode 2 of TomTalks, Tom talks about how to optimize rich snippets with schema tagging.
It can be complicated because the choice to use or not use them is ultimately up to Google. Despite this, Tom explains a specific technique called schema tagging that can significantly raise your chances of Google making that choice.
YouTube has quickly become a dominant factor in search rankings and online presence. The video library has now developed, not only into social media, but also as a search engine of its own. For years now, YouTube has been the second largest search engine besides Google. Considering Google and YouTube are partners, there is even more value in a solid YouTube presence.
Content is still the most important part of using this site (hence #1 on the list), but there are also many important ways to optimize a YouTube video with SEO strategies in mind.
FourFront recognizes the importance of giving back to the community in which we live and work. This month, we volunteered our time at Cradles to Crayons, a great Charity that provides children living in low- income and homeless situations with the essential items they need to thrive at home, at school and at play.
A successful SEO strategy is one which puts content first. Productive content answers the users’ queries along their digital journey when their needs and search patterns are properly assessed. Google is sophisticated enough to know whether content is performing up to the standards of the user through behavior analytics. It’s a celebration-worthy achievement to rank on page one of the SERP, but in order to stay in that coveted position, your content needs to prove itself through SEO analytics such as short vs. long click, content gap fulfillment, and task completion success. A content-first, performance-driven model will inherently be best practice from an SEO perspective.
How do you determine how much of your traffic from Google search is branded or non-branded traffic? Or how much of your traffic from Google search comes from a specific query? We can do this by looking into Google Analytics.
One of the most frequent questions I get asked by clients is why we don’t practice link building. There are many misconceptions about this buzzy SEO practice. Here at FourFront, we don’t do it and it’s important to know why.
One of the arguably most exciting aspects of technical SEO is researching URLs that return 404 errors and writing 301 redirects for as many of these rogue broken links as possible. Some 404s cannot and shouldn't be redirected. These are items in your store that have sold out and are no longer on your site, or you just finished a redesign and all of your content has been re-siloed due to new navigation. However, for those that you can find an equivalent destination for the link, organizing them and writing redirect can be, at times, taxing.
On my first day at FourFront LLC, I had absolutely no idea what I was doing. Maybe that’s an exaggeration. I had 3 years worth of marketing classes, and I knew that SEO meant “being higher on Google” or something like that. Other than that, I had absolutely no idea what I was doing. But I was ready to learn, and they were ready to teach.
Auction Insights report in Google AdWords is a powerful tool which lets you compare your AdWords performance to other advertisers and competitors participating in the same auctions as you are. This information can help you make decisions to improve your AdWords performance.
Keyword stuffing is a black hat SEO technique used in the hopes of improved keyword rankings in search engines. In essence, keyword stuffing was a way for sites to include a keyword (or keywords) on a page as many times as possible to seem more relevant to search engines, and as a result, rank higher in the search results. But as search engines become more advanced, keyword stuffing can cause significant harm to the performance of your site.
It can be confusing when an intern joins a company. Interns don't always go into the position with a specific list of things to do, which could make it difficult to stay productive. What I found most helpful was a structured time management guide to help spend my time the right way. Sticking with this guide will help anyone feel more productive and increase their value at work.
If you ever wondered what it’s like to be a PPC Specialist, good news for you, you’re about to find out. Now I’m not speaking for everyone who’s in paid search, but I’m sure many can relate to my story.
It may seem early to be writing about SEO tips for 2017. As I write this, we are only halfway through 2016 perhaps making this topic premature. One thing that we know about search engines is that they are constantly changing. They evolve, update, and improve on almost a daily basis. The SEO industry, as with most in the tech world, moves so quickly that reading a book on the topic is likely a futile endeavor. Almost as soon as the book has been written, published, and distributed, the information contained within is likely horribly out-of-date.
SEO can be a surprisingly difficult term sometimes. Clients come to us at FourFront with questions, and the problems often start with some common misconceptions. The three main misconceptions people have about SEO are to focus on keywords, backlinks, and the Google algorithm. The issues with these practices, as well as better alternatives, are discussed in this week's TomTalk.
A convergence of personal and professional experiences has accentuated for me a desperate need for institutions of higher education to be more tactful about how their website content strategy aligns with their visitors’ needs. A content strategy which meets these needs is most productive when correlated with the Digital Consumer Decision Journey, (DCDJ). This DCDJ is a standard pattern users follow when consuming information.