FourFront's Blog

Moz Queries
Web Analytics

Visits for SEO-related Queries to Moz & Search Engine Land

Updated: Apr 26, 2019 Using SERP (search engine results page) data collected over the last 13 months and the number of monthly searches for the keywords; “SEO”, “Search Engine Optimization, and “Search Engine Marketing”, we have prepared 2 charts showing the approximate number of visits to MOZ.com and SearchEngineland.com from

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Reddit Logo in Traffic
Web Analytics

Reddit Traffic Comparison

Updated: Apr 08, 2016 Also known as the “front page of the internet,” Reddit has become one of the more popular sites on the internet. A unique blend of news, information and social sharing, Reddit receives significant traffic among its users — but how does it stack up against other

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Reviewing Manufacturing Process
SEO

B2C Digital Marketing Tactics for Manufacturers

Updated: Mar 28, 2016 Traditionally for many manufacturers, most marketing is focused on business-to-business (b2b). Though strictly B2B marketing has been effective in the past, the lines between B2B and business-to-consumer (B2C) marketing strategies have begun to blur. Some argue that even the idea of strictly B2B has become obsolete.

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Man Beginning A Journey
SEO

The Digital Consumer Decision Journey

Updated: Mar 25, 2016 Every marketing professional knows about the Consumer Decision Journey, or CDJ. The basic premise maps out the stages a consumer goes through while in the process of choosing a product or service. The five generally agreed upon stages are Awareness, Familiarity, Consideration, Purchase and lastly, Loyalty.

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Reviewing Source Code on Multiple Monitors
SEO

When to Use Subdomains and Subdirectories

What is a Subdomain? A subdomain is a division or alias of your domain that can be used to organize your existing website into a separate site. Typically, subdomains are used if there is content that is distinct from the rest of the site. Subdomains are indicated by the section

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Internet Access Stats in the World

Updated: Mar 10, 2016 According to data published by Nielsen Online, The International Telecommunications Union and other reliable sources, approximately 3,366,261,156 people in the world were Internet users in November 2015. This accounts for approximately 47% of the world’s population and is an approximately 830% increase from the number of

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Using the Hostname Filter for Accurate Google Analytics Data

Updated: Feb 07, 2017 Recently, I’ve come across an issue with my Google Analytics. Traffic numbers seemed unrealistically high, and there was one major red flag as to why. What was the red flag? Google Analytics hadn’t even been installed on my site yet. This isn’t an uncommon problem, even

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Define: SEO

Updated: Apr 26, 2019 This article intends to explain what SEO is from both a pure and practical standpoint. As a consumer of SEO services, the practical standpoint is most likely your goal; you may want to drive more sales or you may want more people to find your brand.

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Bing Webmaster Tools vs Google Search Console

Updated: Apr 26, 2019 In this blog, we will be looking at account set up and some of the important features in Google Search Console (formerly Google Webmaster Tools) and Bing’s Webmaster Tools. So let’s dive straight in! Content Account Set–up Add & Verify Account Adding Sitemaps (Google vs Bing)

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Market Intelligence, Search Algorithms & SEO

Updated: Apr 26, 2019 With the advanced algorithms now being used by search engines to score the most relevant results for a given keyword, building search visibility requires well-researched strategy. It helps to think of the search results as a product of the Quality Assurance team for the search provider.

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Will Hidden Content Impact your SEO?

Updated: Apr 26, 2019 With so many ways of presenting content on a website, it’s important to know exactly how your presentation is going to affect your SEO. Ironically, one way of presenting content is through the use of “hidden” content. While content isn’t actually hidden, it may not be

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A Beginner’s Guide to Using Regular Expressions in SEO

Updated: Jun 03, 2019 When I first started out as an SEO, I had never heard of a Regular Expression. I’ve since learned that, while intimidating at first, RegEx are an invaluable tool and a little understanding of how they work goes a long way. What follows is a quick

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6 SEO Tips for your WordPress Site

Updated: Apr 28, 2017 Here’s a common scenario: You want to optimize your website for search, and you aren’t quite sure where to start. You read a few articles and after searching around for a bit, you end up finding the perfect WordPress plugin to handle your new SEO (Search

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How to Track Bing PPC in Google Analytics

Updated: Apr 24, 2015 Universal Event Tracking In October 2014, Bing Ads launched Universal Event Tracking (UET)–a tool to track user engagement, goals, and conversions after a Bing ad is clicked.  UET enables tracking of website engagement metrics from Bing paid search in Google Analytics. UET is Bing’s replacement for

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How to Recover from a Google Manual Action Penalty

Updated: Jun 03, 2019 If your site has been assessed a Google manual action penalty for unnatural links to your site, the only way to have the penalty lifted is the submission of a successful Reconsideration Request. In this article, I’ll touch briefly on the steps leading up to the

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Image Optimization for SEO

Updated: Apr 26, 2019 Using images on your website enhances user experience, and if done correctly, can also be a great way to increase search traffic to your site.  Image optimization is an important SEO practice that can help search engines find and correctly index your site, producing listings of

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