FourFront's Blog

Mockup of star ratings in a Google search result
SEO

How to Get Star Aggregated Ratings in Google Search Results

In this post, you will learn: Benefits of Google Star ratings How to install star ratings schema code How to collect reviews Troubleshooting How to improve star ratings Note: Originally published in 2017, this post has been updated regularly with additional information, most recently in June 2022. Adding star ratings

Read More
Better Classification of Paid Search Queries
PPC

How to Distinguish Branded and Generic Paid Search Queries in Google Analytics

This post features information for the current Google Analytics platform configuration, Universal Analytics. Check out our recently-published Google Analytics 4 Guide to learn more about the latest version of Google Analytics. Measuring how effective your Branded and Non-Branded keywords are performing is important in optimizing any paid search campaign. Many

Read More
Setting up Site Tracking
SEO

How to Set Up Site Search Tracking and Gain Actionable insights

Updated: Aug 14, 2017 Back in the heyday of SEO, Google gave us bountiful keyword data, rich with information and insights into users search patterns both on and off websites. But in 2013, Google changed to secure search, meaning keyword data is no longer passed along to site owners or

Read More
Google and Bing Logomarks
SEO

Bing vs Google: SEO Strategy Across Search Engines

Updated: Apr 26, 2019 When designing an SEO strategy, it is common to either consider all search engines the same or only focus on one. It is easy to disregard Bing and other Google competitors since Google is the most-used search engine in the US with 64.0% market share, but

Read More
A look at HTML Source Code
SEO

A Brief Guide to Heading Tags

Updated: Jun 26, 2017 If you asked a room full of SEO professionals what their advice would be to improve the quality of their site, you would probably hear some of the following: “…high-quality backlinks…” “…well-written content…” “…meta-data, alt tags, consistent file naming structure…” One of the fundamentals of SEO

Read More
On Page SEO Mistakes
SEO

10 On-Page SEO Mistakes to Avoid When Crafting New Content

Updated: Apr 26, 2019 Content marketing professionals routinely miss important website search optimization steps. These on-page SEO mistakes can make a big difference in a site’s search rankings. As new to SEO as I am, I’ve quickly learned that optimizing web content is a bit of a paradox. Writing content

Read More
Near Me Search Illustration
SEO

‘Near Me’ Searches: Best Ways to Optimize for Local SEO

Updated: Apr 26, 2019 We live in a time when people need answers, NOW. With a rise in people needing information on the fly, local SEO becomes even more important. Websites need to be optimized to answer questions quickly and efficiently. Consumers are starting to search in different ways in

Read More
YouTube Logos
SEO

Youtube SEO: 4 Tips for Optimizing Your YouTube Videos

Updated: Apr 26, 2019 4 Tips for YouTube SEO YouTube has quickly become a dominant factor in search rankings and online presence, and applying these YouTube SEO tips is an important part of a search marketing strategy. YouTube can be a very valuable resource if your company decides it fits

Read More
FourFront Team at Cradles to Crayons
Company News

FourFront Volunteers at Cradles to Crayons

Updated: Aug 14, 2017 FourFront recognizes the importance of giving back to the community in which we live and work. This month, we volunteered our time at Cradles to Crayons, a great Charity that provides children living in low- income and homeless situations with the essential items they need to

Read More
Google Analytics
SEO

How to Track Branded and Non-Branded Traffic in Google Analytics

This post features information for the current Google Analytics platform configuration, Universal Analytics. Check out our recently-published Google Analytics 4 Guide to learn more about the latest version of Google Analytics. How do you determine how much of your traffic from Google search is branded or non-branded traffic? Or how

Read More
Concatenation with SEO
SEO

Using Concatenation to Excel at Technical SEO

Updated: Jun 05, 2019 One of the arguably most exciting aspects of technical SEO is researching URLs that return 404 errors and writing 301 redirects for as many of these rogue broken links as possible. Some 404s cannot and shouldn’t be redirected. These are items in your store that have

Read More
Reviewing Statistics
SEO

Understanding Auction Insights Statistics (Google Adwords)

Updated: Jul 28, 2016 Auction Insights report in Google AdWords is a powerful tool which lets you compare your AdWords performance to other advertisers and competitors participating in the same auctions as you are. This information can help you make decisions to improve your AdWords performance. SAMPLE AUCTION INSIGHTS REPORT

Read More
Keyword Stuffing & SEO
SEO

Keyword Stuffing & SEO

Updated: Jul 12, 2016 Keyword stuffing is a black hat SEO technique used in the hopes of improved keyword rankings in search engines. In essence, keyword stuffing was a way for sites to include a keyword (or keywords) on a page as many times as possible to seem more relevant

Read More
SEO Icons on Green Background
SEO

Change in Organic CTR by SERP position over Time

Updated: Jun 22, 2016 There are many Organic Click-Through rate (CTR) studies performed on large data sets but many of these studies are limited in their scope to the ever changing nature of the Search Engine Results Page (SERP). Many of these studies give you the average CTR at the

Read More
Kobe Bryant Last Game
Web Analytics

A Quantitative Analysis of Kobe Bryant’s Popularity Using Google

Updated: May 11, 2016 *Disclaimer: I’m not a big NBA fan. I’m just a big sports fan with a lot of interest in search patterns and behavior. And it also helps the now-retired Bryant went to high school a short drive away from the FourFront office.   Kobe Bryant is going

Read More
Moz Queries
Web Analytics

Visits for SEO-related Queries to Moz & Search Engine Land

Updated: Apr 26, 2019 Using SERP (search engine results page) data collected over the last 13 months and the number of monthly searches for the keywords; “SEO”, “Search Engine Optimization, and “Search Engine Marketing”, we have prepared 2 charts showing the approximate number of visits to MOZ.com and SearchEngineland.com from

Read More
Reddit Logo in Traffic
Web Analytics

Reddit Traffic Comparison

Updated: Apr 08, 2016 Also known as the “front page of the internet,” Reddit has become one of the more popular sites on the internet. A unique blend of news, information and social sharing, Reddit receives significant traffic among its users — but how does it stack up against other

Read More
Reviewing Manufacturing Process
SEO

B2C Digital Marketing Tactics for Manufacturers

Updated: Mar 28, 2016 Traditionally for many manufacturers, most marketing is focused on business-to-business (b2b). Though strictly B2B marketing has been effective in the past, the lines between B2B and business-to-consumer (B2C) marketing strategies have begun to blur. Some argue that even the idea of strictly B2B has become obsolete.

Read More