FourFront's Blog
Reddit Traffic Comparison
Updated: Apr 08, 2016 Also known as the “front page of the internet,” Reddit has become one of the more popular sites on the internet. A unique blend of news, information and social sharing, Reddit receives significant traffic among its users — but how does it stack up against other
B2C Digital Marketing Tactics for Manufacturers
Updated: Mar 28, 2016 Traditionally for many manufacturers, most marketing is focused on business-to-business (b2b). Though strictly B2B marketing has been effective in the past, the lines between B2B and business-to-consumer (B2C) marketing strategies have begun to blur. Some argue that even the idea of strictly B2B has become obsolete.
The Digital Consumer Decision Journey
Updated: Mar 25, 2016 Every marketing professional knows about the Consumer Decision Journey, or CDJ. The basic premise maps out the stages a consumer goes through while in the process of choosing a product or service. The five generally agreed upon stages are Awareness, Familiarity, Consideration, Purchase and lastly, Loyalty.
When to Use Subdomains and Subdirectories
The information architecture of your website plays a key role in how Google and other search engines are able to index your site’s content. In SEO, one of the ways we organize the information on a particular site is through URL structure. Subdomains and subdirectories are the most widely-used methods
Internet Access Stats in the World
Updated: Mar 10, 2016 According to data published by Nielsen Online, The International Telecommunications Union and other reliable sources, approximately 3,366,261,156 people in the world were Internet users in November 2015. This accounts for approximately 47% of the world’s population and is an approximately 830% increase from the number of
No More Right-Hand Paid Ads: The Implications of Google’s Latest SERP Update
Updated: Mar 04, 2016 Previously reported by Search Engine Land, the majority of ads appearing on the right will either be changed or will go away completely. Additionally, new elements from the last few years such as paid shipping blocks and Knowledge Panels appeared, pushing right-hand ads farther down the
Using the Hostname Filter for Accurate Google Analytics Data
This post features information for the current Google Analytics platform configuration, Universal Analytics. Check out our recently-published Google Analytics 4 Guide to learn more about the latest version of Google Analytics. Recently, I’ve come across an issue with my Google Analytics. Traffic numbers seemed unrealistically high, and there was one
Define: SEO
Updated: Apr 26, 2019 This article intends to explain what SEO is from both a pure and practical standpoint. As a consumer of SEO services, the practical standpoint is most likely your goal; you may want to drive more sales or you may want more people to find your brand.
Bing Webmaster Tools vs Google Search Console
Updated: Apr 26, 2019 In this blog, we will be looking at account set up and some of the important features in Google Search Console (formerly Google Webmaster Tools) and Bing’s Webmaster Tools. So let’s dive straight in! Content Account Set–up Add & Verify Account Adding Sitemaps (Google vs Bing)
Market Intelligence, Search Algorithms & SEO
Updated: Apr 26, 2019 With the advanced algorithms now being used by search engines to score the most relevant results for a given keyword, building search visibility requires well-researched strategy. It helps to think of the search results as a product of the Quality Assurance team for the search provider.
How Hidden Content Impacts SEO
Updated: Apr 26, 2019 With so many ways of presenting content on a website, it’s important to know exactly how your presentation is going to affect your SEO. Ironically, one way of presenting content is through the use of “hidden” content. While content isn’t actually hidden, it may not be
A Beginner’s Guide to Using Regular Expressions in SEO
Updated: Jun 03, 2019 When I first started out as an SEO, I had never heard of a Regular Expression. I’ve since learned that, while intimidating at first, RegEx are an invaluable tool and a little understanding of how they work goes a long way. What follows is a quick
6 SEO Tips for your WordPress Site
Updated: Apr 28, 2017 Here’s a common scenario: You want to optimize your website for search, and you aren’t quite sure where to start. You read a few articles and after searching around for a bit, you end up finding the perfect WordPress plugin to handle your new SEO (Search
How to Track Bing Ads Metrics in Google Analytics
Updated: Apr 24, 2015 Universal Event Tracking This post features information for the current Google Analytics platform configuration, Universal Analytics. Check out our recently-published Google Analytics 4 Guide to learn more about the latest version of Google Analytics. In October 2014, Bing Ads launched Universal Event Tracking (UET)–a tool to
How to Recover from a Google Manual Action Penalty
Updated: Jun 03, 2019 If your site has been assessed a Google manual action penalty for unnatural links to your site, the only way to have the penalty lifted is the submission of a successful Reconsideration Request. In this article, I’ll touch briefly on the steps leading up to the
Image Optimization for SEO
Updated: Apr 26, 2019 Using images on your website enhances user experience, and if done correctly, can also be a great way to increase search traffic to your site. Image optimization is an important SEO practice that can help search engines find and correctly index your site, producing listings of
Store HTML Table Values in a Javascript Array and Send to a PHP Script Using jQuery and Ajax
Updated: Mar 27, 2019 Code Files on GitHub Sometimes you need to work from the client side back to the server. This tutorial demonstrates how to use jQuery to read the values in an HTML table and store the values in a Javascrip array that can be sent to a
A Better Way to Analyze Bounce Rate
Updated: Apr 24, 2015 As an SEO I frequently find myself explaining analytic metrics and what they actually mean. One constant I have noticed with newer clients is their interest in and misunderstanding of the Bounce Rate metric. Another constant is the client’s uncertainty when I explain that the average
Authors
Bob Scavilla
With 35+ years of experience in technology and business, Bob is an expert programmer, software engineer, and digital marketer. Read More
Kim Kalishek
From commercial real estate to tax law to technology, Kim’s career has been nourished by her talent for analysis and her penchant for number-crunching. Read More
Christina DeSandro
Christina is a natural organizer with more than a decade of experience designing and managing information systems that coordinate and track workflow. Read More
Soala Idasetima
With a degree in writing and experience as a technical writer, Soala appreciates the connection between words and successful digital marketing. Read More
Suzan Scavilla
With more than 25 years of experience in application and web development, Suzan is an expert in database design and technical SEO initiatives. Read More
Ben Swofford
Ben uses his combination of creativity, analytical skill, and UX knowledge to improve the performance and efficiency of internal systems and external products. Read More
Craig Whitney
Craig was introduced to FourFront as a summer intern. Today, he applies his natural curiosity and creativity to all aspects of content development. Read More
