FourFront's Blog
Market Intelligence, Search Algorithms & SEO
Updated: Apr 26, 2019 With the advanced algorithms now being used by search engines to score the most relevant results for a given keyword, building search visibility requires well-researched strategy. It helps to think of the search results as a product of the Quality Assurance team for the search provider.
How Hidden Content Impacts SEO
Updated: Apr 26, 2019 With so many ways of presenting content on a website, it’s important to know exactly how your presentation is going to affect your SEO. Ironically, one way of presenting content is through the use of “hidden” content. While content isn’t actually hidden, it may not be
A Beginner’s Guide to Using Regular Expressions in SEO
Updated: Jun 03, 2019 When I first started out as an SEO, I had never heard of a Regular Expression. I’ve since learned that, while intimidating at first, RegEx are an invaluable tool and a little understanding of how they work goes a long way. What follows is a quick
6 SEO Tips for your WordPress Site
Updated: Apr 28, 2017 Here’s a common scenario: You want to optimize your website for search, and you aren’t quite sure where to start. You read a few articles and after searching around for a bit, you end up finding the perfect WordPress plugin to handle your new SEO (Search
How to Track Bing Ads Metrics in Google Analytics
Updated: Apr 24, 2015 Universal Event Tracking This post features information for the current Google Analytics platform configuration, Universal Analytics. Check out our recently-published Google Analytics 4 Guide to learn more about the latest version of Google Analytics. In October 2014, Bing Ads launched Universal Event Tracking (UET)–a tool to
How to Recover from a Google Manual Action Penalty
Updated: Jun 03, 2019 If your site has been assessed a Google manual action penalty for unnatural links to your site, the only way to have the penalty lifted is the submission of a successful Reconsideration Request. In this article, I’ll touch briefly on the steps leading up to the
Image Optimization for SEO
Updated: Apr 26, 2019 Using images on your website enhances user experience, and if done correctly, can also be a great way to increase search traffic to your site. Image optimization is an important SEO practice that can help search engines find and correctly index your site, producing listings of
Store HTML Table Values in a Javascript Array and Send to a PHP Script Using jQuery and Ajax
Updated: Mar 27, 2019 Code Files on GitHub Sometimes you need to work from the client side back to the server. This tutorial demonstrates how to use jQuery to read the values in an HTML table and store the values in a Javascrip array that can be sent to a
A Better Way to Analyze Bounce Rate
Updated: Apr 24, 2015 As an SEO I frequently find myself explaining analytic metrics and what they actually mean. One constant I have noticed with newer clients is their interest in and misunderstanding of the Bounce Rate metric. Another constant is the client’s uncertainty when I explain that the average
Creating Shadow Borders with Curved CSS Box Shadows
Updated: May 04, 2015 This is a series of examples demonstrating a pure CSS technique for creating border shadows and dividers by utilizing curved CSS box shadows, the :before and :after pseudo-elements, and border radius. It also includes a method for creating a box shadow on just the top, bottom, or
Firing Responsive jQuery Functions based on CSS Media Queries Rather than Window Width
Updated: May 07, 2015 There are some great options for managing Javascript when using CSS media queries in a responsive website. MediaCheck, jRespond, and Breakpoints.js all allow you to fire javascript functions based on customizable breakpoints in browser width. However, recently I was working on a small site with only
We are honored to be part of Alina Wheeler’s book, “Designing Brand Identity (fourth edition)”
Updated: Apr 24, 2015 Alina Wheeler approached FourFront to contribute content for the web design section of her updated book. We outlined the steps for creating a website from business goal discussions through measuring the website’s success over time. Our process is structured to maximize business opportunity through a fusion
Life as A PPC Specialist
Updated: May 01, 2019 If you ever wondered what it’s like to be a PPC Specialist, good news for you, you’re about to find out. Now I’m not speaking for everyone who’s in paid search, but I’m sure many can relate to my story. It’s a normal Monday and I’m
An Intern’s Time Management Guide
Updated: Jan 13, 2020 The key to an effective time management guide is a combination of communication and getting specific. Talk with your superiors, ask them what they expect from an intern. The most common mistake for interns would be to assume that you are not valuable if there is
Authors
Bob Scavilla
With 35+ years of experience in technology and business, Bob is an expert programmer, software engineer, and digital marketer. Read More
Kim Kalishek
From commercial real estate to tax law to technology, Kim’s career has been nourished by her talent for analysis and her penchant for number-crunching. Read More
Joe Brogna
Joe is driven by his desire to help businesses grow using a mixture of creative and analytical thinking. He has been with FourFront since 2017. Read More
Christina DeSandro
Christina is a natural organizer with more than a decade of experience designing and managing information systems that coordinate and track workflow. Read More
Soala Idasetima
With a degree in writing and experience as a technical writer, Soala appreciates the connection between words and successful digital marketing. Read More
Suzan Scavilla
With more than 25 years of experience in application and web development, Suzan is an expert in database design and technical SEO initiatives. Read More
Ben Swofford
Ben uses his combination of creativity, analytical skill, and UX knowledge to improve the performance and efficiency of internal systems and external products. Read More
Craig Whitney
Craig was introduced to FourFront as a summer intern. Today, he applies his natural curiosity and creativity to all aspects of content development. Read More
