FourFront's Blog

Reddit Logo in Traffic
Web Analytics

Reddit Traffic Comparison

Updated: Apr 08, 2016 Also known as the “front page of the internet,” Reddit has become one of the more popular sites on the internet. A unique blend of news, information and social sharing, Reddit receives significant traffic among its users — but how does it stack up against other

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Reviewing Manufacturing Process
SEO

B2C Digital Marketing Tactics for Manufacturers

Updated: Mar 28, 2016 Traditionally for many manufacturers, most marketing is focused on business-to-business (b2b). Though strictly B2B marketing has been effective in the past, the lines between B2B and business-to-consumer (B2C) marketing strategies have begun to blur. Some argue that even the idea of strictly B2B has become obsolete.

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Man Beginning A Journey
SEO

The Digital Consumer Decision Journey

Updated: Mar 25, 2016 Every marketing professional knows about the Consumer Decision Journey, or CDJ. The basic premise maps out the stages a consumer goes through while in the process of choosing a product or service. The five generally agreed upon stages are Awareness, Familiarity, Consideration, Purchase and lastly, Loyalty.

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Reviewing Source Code on Multiple Monitors
SEO

When to Use Subdomains and Subdirectories

The information architecture of your website plays a key role in how Google and other search engines are able to index your site’s content. In SEO, one of the ways we organize the information on a particular site is through URL structure. Subdomains and subdirectories are the most widely-used methods

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Internet Access Stats in the World

Updated: Mar 10, 2016 According to data published by Nielsen Online, The International Telecommunications Union and other reliable sources, approximately 3,366,261,156 people in the world were Internet users in November 2015. This accounts for approximately 47% of the world’s population and is an approximately 830% increase from the number of

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Web Analytics

Using the Hostname Filter for Accurate Google Analytics Data

This post features information for the current Google Analytics platform configuration, Universal Analytics. Check out our recently-published Google Analytics 4 Guide to learn more about the latest version of Google Analytics. Recently, I’ve come across an issue with my Google Analytics. Traffic numbers seemed unrealistically high, and there was one

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Define: SEO

Updated: Apr 26, 2019 This article intends to explain what SEO is from both a pure and practical standpoint. As a consumer of SEO services, the practical standpoint is most likely your goal; you may want to drive more sales or you may want more people to find your brand.

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Bing Webmaster Tools vs Google Search Console

Updated: Apr 26, 2019 In this blog, we will be looking at account set up and some of the important features in Google Search Console (formerly Google Webmaster Tools) and Bing’s Webmaster Tools. So let’s dive straight in! Content Account Set–up Add & Verify Account Adding Sitemaps (Google vs Bing)

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Market Intelligence, Search Algorithms & SEO

Updated: Apr 26, 2019 With the advanced algorithms now being used by search engines to score the most relevant results for a given keyword, building search visibility requires well-researched strategy. It helps to think of the search results as a product of the Quality Assurance team for the search provider.

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How Hidden Content Impacts SEO

Updated: Apr 26, 2019 With so many ways of presenting content on a website, it’s important to know exactly how your presentation is going to affect your SEO. Ironically, one way of presenting content is through the use of “hidden” content. While content isn’t actually hidden, it may not be

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SEO

A Beginner’s Guide to Using Regular Expressions in SEO

Updated: Jun 03, 2019 When I first started out as an SEO, I had never heard of a Regular Expression. I’ve since learned that, while intimidating at first, RegEx are an invaluable tool and a little understanding of how they work goes a long way. What follows is a quick

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6 SEO Tips for your WordPress Site

Updated: Apr 28, 2017 Here’s a common scenario: You want to optimize your website for search, and you aren’t quite sure where to start. You read a few articles and after searching around for a bit, you end up finding the perfect WordPress plugin to handle your new SEO (Search

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How to Track Bing Ads Metrics in Google Analytics

Updated: Apr 24, 2015 Universal Event Tracking This post features information for the current Google Analytics platform configuration, Universal Analytics. Check out our recently-published Google Analytics 4 Guide to learn more about the latest version of Google Analytics. In October 2014, Bing Ads launched Universal Event Tracking (UET)–a tool to

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How to Recover from a Google Manual Action Penalty

Updated: Jun 03, 2019 If your site has been assessed a Google manual action penalty for unnatural links to your site, the only way to have the penalty lifted is the submission of a successful Reconsideration Request. In this article, I’ll touch briefly on the steps leading up to the

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Image Optimization for SEO

Updated: Apr 26, 2019 Using images on your website enhances user experience, and if done correctly, can also be a great way to increase search traffic to your site.  Image optimization is an important SEO practice that can help search engines find and correctly index your site, producing listings of

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A Better Way to Analyze Bounce Rate

Updated: Apr 24, 2015 As an SEO I frequently find myself explaining analytic metrics and what they actually mean. One constant I have noticed with newer clients is their interest in and misunderstanding of the Bounce Rate metric. Another constant is the client’s uncertainty when I explain that the average

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