PPC Management

Our targeted, optimized, pay-per-click advertising campaigns return more quality leads.

Our PPC team provides expert pay-per-click advertising services to get your site more quality traffic. Highly qualified traffic results in higher conversion rates, and more conversions means a stronger ROI. Get the right customers in front of your brand and watch your PPC budget pay for itself.

Our PPC Services Include:

PPC Assessment

We review your existing Google AdWords or Bing Ads accounts to determine how effective they are in maximizing your brand’s visibility, driving qualified visitors, and making the most of your advertising budget. We identify where and how your ads could improve to beat out the competition in the search results.

  • Account structure
  • Audience targeting
  • Keyword and bid analysis
  • Ad exposure and effectiveness
  • Visitor traffic analysis
  • Landing page effectiveness
  • Spend efficiency

PPC Strategy

Once we’ve assessed your current account, we thoroughly research your market, your competitors, and your target audience. Based on your business objectives, we create and implement a strategy to optimize your PPC program and ensure the most advantageous placements. If you are new to the PPC game, we get you started with a brand new account including all the fully optimized campaigns and ads you’ll need to see results.

  • Campaign structure and keyword clusters
  • Keyword research & Bid strategy
  • Geotargeting and ad scheduling
  • Ad content creation and ad extensions
  • KPI and conversion tracking
  • Landing page review

Ongoing Optimization and Maintenance

We keep a close eye on your campaigns to determine how well they are working for you and for your customers. Our focus is on your ROI as well as lead quality and targeted visibility. We continuously test and improve your campaigns to ensure we’re getting the most bang for your buck. As the PPC landscape constantly changes, we help your brand stay ahead of the curve.

  • Conversion optimization
  • Keyword expansion and refinement
  • Bid optimization
  • Ad A/B testing
  • Ad placement and scheduling
  • Audience tuning
  • Ad group categorization
  • Budget recommendations

Landing Page Optimization

When searchers click, they expect to land on a page that gives them what they need. Where your ad takes them and how well that page engages them are factors that help determine your campaign’s success. We review existing landing pages or recommend new landing pages that get your message across, serve your customers, and increase conversions for your business.

  • Conversion tagging
  • Content development
  • Calls-to-action
  • Form optimization
  • Page design and layout
  • Split testing

Analytics and Reporting

What good is a marketing campaign if you don’t know your ROI? Our analysis of your daily, weekly, and monthly PPC performance leads to robust reports that confirm and inform our ongoing strategy.

  • Customized analytics reporting
  • Conversion analysis
  • Website engagement
  • Ad spend tracking