PPC Management Services

FourFront provides data-driven PPC services that are managed by Google Ads-Certified specialists. We work with Google Ads, Microsoft Ads, and Facebook Advertising to develop personalized PPC campaigns that consistently increase quality leads while optimizing budget.

What is PPC?

Pay-Per-Click (PPC) is an online advertising model whereby the advertiser pays for each click their ad receives. Ads appear in a search engine’s or social network’s sponsored links. PPC functions in an auction format, where many websites are competing to appear for specific keywords or audiences. The common goals of a PPC campaign are driving traffic, increasing brand awareness, and generating leads. Regardless of goal, every PPC campaign requires a unique, targeted strategy.

PPC Platforms We Use

FourFront uses a variety of PPC Platforms, all with specific goals and results. The different platforms include:

  • Google Ads Search
  • Google Ads Display
  • Google Ads Mobile
  • Google Ads Video
  • Google Ads Remarketing
  • Google Smart Campaigns
  • Microsoft Ads
  • Facebook Advertising

FREE PPC Consultation

Reach out for a free consultation with one of our PPC experts at FourFront.

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PPC Assessment

Understanding the performance of your PPC campaigns is one of the best ways to improve marketing ROI. Our PPC Assessment service provides you with a thorough, contextual review of your existing PPC accounts. This determines how effective and efficient they are, relative to your advertising budget and your competition. By identifying issues like a poor choice of keywords, a confusing landing page experience, or a misallocation of priorities, we can suggest quick changes that dramatically improve most PPC campaigns, producing more conversions, a lower cost per conversion, and a higher conversion rate.

PPC Strategy

After assessing your current accounts, we thoroughly research your market, competitors, and target audience. We synchronize this information with your business objectives to create and implement a personalized strategy that optimizes your PPC program and ensures the most advantageous placements. The key components of our PPC Strategy service are:

  • Campaign Structure and Keyword Clusters
  • Keyword Research
  • Bid Strategy
  • Geo-Targeting and Ad Scheduling
  • Ad Content Creation and Ad Extensions
  • KPI and Conversion Tracking
  • Landing Page Review

Optimization and Maintenance

The landscape of online advertising is always changing. Our Optimization and Maintenance service is designed to continuously monitor and analyze your campaigns to identify opportunities to increase performance. We test and improve your PPC campaigns to ensure you are getting maximum ROI. The key components of our Optimization and Maintenance service are:

  • Conversion Optimization
  • Keyword Targeting and Refinement
  • Bid Optimization
  • Ad A/B Testing
  • Ad Placement and Scheduling
  • Audience Tuning
  • Ad Group Targeting
  • Budget Recommendations

Landing Page Optimization

When a searcher clicks on a PPC ad, they expect to land on a page that gives them what they need. You might be surprised at how often this somewhat obvious truth is ignored. Also, Google favorably grants ad visibility to strong landing pages with relevant content. Our Landing Page Optimization service is designed to ensure that your landing page is on target and convertible. Its key components are:

  • Conversion Tagging
  • Content Development
  • Calls-to-Action Review
  • Form Optimization
  • Page Design and Layout
  • Split Testing

Analytics and Reporting

Analytics and reporting are fundamental to everything we do at FourFront. For PPC campaigns, we analyze daily, weekly, and monthly performance, tracking everything from form submissions and ad spend to phone calls and emails. Then, we produce robust, customized reports that inform your ongoing strategy and are shared in monthly meetings as well as off-cycle, if there is a timely development. We take great pride in building our client relationships through regular communication and collaboration that achieves goals.

Why FourFront Is Your Ideal PPC Manager

Annual ROI Increase

Information Security Consulting Firm

An information security consulting firm had a sudden, severe decrease in website visibility and business leads.

Increased CTR

International Charitable Organization

The website had very low visibility for discovery keywords and the existing PPC campaign was not effective.