Bob Scavilla: Partner + CEO
With 35+ years of experience in technology and business, Bob is an expert programmer, software engineer, and digital marketer.
He has been passionate about technology since the early 80’s, when it was difficult to find a single class in computer science. In 1982, he taught himself how to program and spent the next 15 years learning about networks, software architecture, applications development, and business management.
As Aydin Monitor’s International Director of Marketing and Product Development, Bob discovered his unique talent for matching a clients’ business objectives with process and product solutions. In 1999, he used that talent to found a software development company, which he supported and propelled as its lead developer.
His projects included:
• A real-time probability calculator for commodities trading
• A real-time flight data recording system
• A time tracking and management program (used by a Fortune 500 company)
• Web site usage reporting software
•A system for modeling and forecasting.
In 2010, when Search Engine Optimization was emerging on the scene, Bob realized it was an ideal application for his curiosity, drive, and combination of skills. In response, he founded FourFront, which has grown to offer services for Pay-Per-Click Management, Data and Web Analytics, and Conversion Rate Optimization, in addition to SEO.
Articles Written by Bob
One of my favorite parts of running an SEO and Analytics agency is developing unique reports. Most of these reports come from real-life, client-based needs. In this case, the issue
Many of our clients worked with another SEO agency before they worked with us. And typically, when we ask them about their previous experience, we don’t hear many positive tales.
Position #1 on Google isn’t what it used to be. How people engage with the search engine has evolved drastically over the past 4 years. For many reasons Google continuously
Updated: Apr 30, 2019 You can spend all day answering this question, but estimating keyword volume is the best way to start. Do you ever wonder how many people would
Updated: Apr 26, 2019 One of the most frequent questions I get asked by clients is why we don’t practice link building. There are many misconceptions about this buzzy SEO
Updated: Mar 27, 2019 Code Files on GitHub Sometimes you need to work from the client side back to the server. This tutorial demonstrates how to use jQuery to read
“Being a good SEO company requires a rare combination of disciplines that work together to provide accurate insight and guidance for your digital marketing. These skills not only include being great at digital marketing, but also include strong business acumen, deep technical skills, and for sure, unparalleled analytics capability.”