Bob Scavilla: Partner + CEO

With 35+ years of experience in technology and business, Bob is an expert programmer, software engineer, and digital marketer.

He has been passionate about technology since the early 80’s, when it was difficult to find a single class in computer science. In 1982, he taught himself how to program and spent the next 15 years learning about networks, software architecture, applications development, and business management.

As Aydin Monitor’s International Director of Marketing and Product Development, Bob discovered his unique talent for matching a clients’ business objectives with process and product solutions. In 1999, he used that talent to found a software development company, which he supported and propelled as its lead developer.

His projects included:

• A real-time probability calculator for commodities trading

• A real-time flight data recording system

• A time tracking and management program (used by a Fortune 500 company)

• Web site usage reporting software

•A system for modeling and forecasting.

In 2010, when Search Engine Optimization was emerging on the scene, Bob realized it was an ideal application for his curiosity, drive, and combination of skills. In response, he founded FourFront, which has grown to offer services for Pay-Per-Click Management, Data and Web Analytics, and Conversion Rate Optimization, in addition to SEO.

Articles Written by Bob

Doctor building EAT assets on the computer

How to Build E-A-T Assets for Your Website

In an effort to remove low quality content from search results, Google created a set of requirements for estimating the trustworthiness of content. These requirements are known as E-A-T (Expertise,

Read More
Man Beginning A Journey

The Digital Consumer Decision Journey

Updated: Mar 25, 2016 Every marketing professional knows about the Consumer Decision Journey, or CDJ. The basic premise maps out the stages a consumer goes through while in the process

Read More

Define: SEO

Updated: Apr 26, 2019 This article intends to explain what SEO is from both a pure and practical standpoint. As a consumer of SEO services, the practical standpoint is most

Read More

Market Intelligence, Search Algorithms & SEO

Updated: Apr 26, 2019 With the advanced algorithms now being used by search engines to score the most relevant results for a given keyword, building search visibility requires well-researched strategy.

Read More

A Better Way to Analyze Bounce Rate

Updated: Apr 24, 2015 As an SEO I frequently find myself explaining analytic metrics and what they actually mean. One constant I have noticed with newer clients is their interest

Read More
Bob Scavilla, CEO of FourFront

“Being a good SEO company requires a rare combination of disciplines that work together to provide accurate insight and guidance for your digital marketing. These skills not only include being great at digital marketing, but also include strong business acumen, deep technical skills, and for sure, unparalleled analytics capability.”