Craig Whitney: Senior Content Strategist

It is important to have the best analytics at your disposal, and that begins with selecting the right tools for your needs. For any form of digital marketing, including Search

After a review of a new client’s website, SEO companies will often recommend a Frequently Asked Questions (FAQ) page if one doesn’t already exist. When executed effectively, an FAQ page

12 Best Practices for Writing Good Website Content It is imperative for a company to be creating compelling and attractive content if they want to obtain organic visibility for their

HOW TO COLLECT LOCAL SEARCH VOLUME Local keyword research is the process of finding keywords that are searched by users with a local intent. This can include searching for local

SEO is especially important for a medical practice as there is a competitive marketplace, opportunities for unique content strategy, and heightened standards in the medical industry. A medical practice can

Updated: 4/27/2020 Search interest patterns are valuable insights into how users are searching for products, often revealing interest before those products and industries actually begin to grow. By closely monitoring

Coronavirus (COVID-19) is a highly infectious disease that quickly spread around the world in early 2020 until it became a global pandemic. COVID-19 has greatly affected the global economy, shutting

Updated: Apr 26, 2019 What is an External Link? An external link is a hyperlink in the text of your page that directs users away from your site. When other

Updated: Sep 26, 2022 What is Schema Markup? Schema markup is a type of microdata that is designed to include more details to the search engine when presenting your page

Updated: Apr 26, 2019 Long tail keywords contain 3 or more words and are more specific than short tail keywords. They are often less competitive and have less search volume

Updated: Aug 29, 2017 A rebranding strategy often involves radical changes to a brand’s logo, name, image, and advertising themes with the intention of developing a new identity in the

Updated: Apr 26, 2019 When designing an SEO strategy, it is common to either consider all search engines the same or only focus on one. It is easy to disregard