Craig Whitney: Senior Content Strategist
Like George Washington crossing the Delaware, Craig fearlessly navigates the ever-changing waters of content marketing.
Craig is a seasoned member of the FourFront team with a diverse background that spans copywriting, SEO, and web development. Craig graduated from Temple University with a degree in Copywriting and was first exposed to FourFront and the field of SEO as an intern.
At FourFront, Craig approaches problem-solving with a focus on user satisfaction. He believes that everything done on a website should be geared towards improving the user’s experience. This dedication to user satisfaction, combined with his technical expertise and creative flair, makes Craig an invaluable member of the FourFront team.
Craig’s experience and talent have been instrumental in the successful execution of some of the company’s most challenging content projects. His notable accomplishments include developing a comprehensive content strategy for a new state-of-the-art medical procedure, establishing a client’s authority on COVID through comprehensive, thoroughly researched articles, and re-building an information architecture and URL structure for an entire university website.
When he is not tackling complex projects, Craig enjoys indulging in his hobbies which include basketball and playing guitar and piano with his wife and kids. Additionally, Craig is a big American History buff, with a particular interest in the Revolutionary War period. He’s been known to read 1,000-page biographies for pleasure and is always eager to learn more about this fascinating period in American history.
Articles Written by Craig
Cornerstone Content: Building A Strong SEO Foundation
Cornerstone content is defined as any kind of valuable content on your site that serves as a central piece of information for your target audience. It should be comprehensive to
Local SEO: SEO for Small Businesses
When marketing for a small business, local search visibility is a crucial element to the long-term success of your business. You need to be discovered by your target user where
The Best SEO Analytics Tools
It is important to have the best analytics at your disposal, and that begins with selecting the right tools for your needs. For any form of digital marketing, including Search
Best Practices for Your FAQ Page
After a review of a new client’s website, SEO companies will often recommend a Frequently Asked Questions (FAQ) page if one doesn’t already exist. When executed effectively, an FAQ page
12 Best Practices for Writing Website Content
12 Best Practices for Writing Good Website Content It is imperative for a company to be creating compelling and attractive content if they want to obtain organic visibility for their
How to Find Local Search Volume
HOW TO COLLECT LOCAL SEARCH VOLUME Local keyword research is the process of finding keywords that are searched by users with a local intent. This can include searching for local
SEO For a Medical Practice
SEO is especially important for a medical practice as there is a competitive marketplace, opportunities for unique content strategy, and heightened standards in the medical industry. A medical practice can
Emerging Markets Based on Search Patterns
Updated: 4/27/2020 Search interest patterns are valuable insights into how users are searching for products, often revealing interest before those products and industries actually begin to grow. By closely monitoring
How Has Coronavirus Affected Higher Education?
Coronavirus (COVID-19) is a highly infectious disease that quickly spread around the world in early 2020 until it became a global pandemic. COVID-19 has greatly affected the global economy, shutting
External Link Strategy in Modern SEO
Updated: Apr 26, 2019 What is an External Link? An external link is a hyperlink in the text of your page that directs users away from your site. When other
What is Schema Markup?
Updated: Sep 26, 2022 What is Schema Markup? Schema markup is a type of microdata that is designed to include more details to the search engine when presenting your page
5 Reasons You Should be Using Long Tail Keywords
Updated: Apr 26, 2019 Long tail keywords contain 3 or more words and are more specific than short tail keywords. They are often less competitive and have less search volume
