Position #1 on Google isn't what it used to be. How people engage with the search engine has evolved drastically over the past 4 years. For many reasons Google continuously tests changes to their results pages to see what yields the visitor behavior they are looking for. The effects these changes have over time on ranking position and Click-Through-Rate can provide good insights. This analysis shows the change in the distribution of clicks for the top 12 impressions on Google based on ranking position.
Posts tagged with: "Digital Marketing"
On August 1, 2018, Google introduced the “Medic” Update to their algorithm, hoping to ensure the safety of consumers by preventing fraudulent and low-reputation websites that offer high-repercussion services from getting search engine visibility. Google determined the value and relevance of webpages by using E.A.T. (Expertise, Authority, and Trust).
Do you ever wonder how many people would find your website if you ranked for a keyword? Or, how much traffic your competitors get by ranking above you on the Google results page? Answering these questions is an important part of evaluating your SEO investment and there is a vast universe of metrics that will help.
You don’t like to wait and neither does your online audience. A slow-loading landing page can sink rankings, lessen conversions, and reduce visibility. So, these five easy strategies can increase your page speed.
2 simple ways to determine how effective your AdWords campaigns are without Goal Conversion metrics.
1. User Behavior Data from Google Analytics
2. Use Smart Goals
On my first day at FourFront LLC, I had absolutely no idea what I was doing. Maybe that’s an exaggeration. I had 3 years worth of marketing classes, and I knew that SEO meant “being higher on Google” or something like that. Other than that, I had absolutely no idea what I was doing. But I was ready to learn, and they were ready to teach.
We’ve all been hearing a lot about net neutrality lately. Net Neutrality is the idea that internet service providers or ISPs (Comcast, Verizon, AT&T, to name a few) must provide the same access to all content on the web to its users, regardless of its source – referred to by some as the open internet. If net neutrality is rolled back, ISPs would have the ability to decide which content to serve to which users. This could potentially be based on tiers of service at different rates.
Back in the heyday of SEO, Google gave us bountiful keyword data, rich with information and insights into users search patterns both on and off websites. But in 2013, Google changed to secure search, meaning keyword data is no longer passed along to site owners or SEOs. But you can still find this data; a website’s site search (usually a little bar in the header or footer) is where people go when they are lost on their site. Tracking the data that comes along with the use of internal site search can provide some invaluable information to site owners and SEOs.
One of the most frequent questions I get asked by clients is why we don’t practice link building. There are many misconceptions about this buzzy SEO practice. Here at FourFront, we don’t do it and it’s important to know why.
Organic Search Click-Through rates change over Time. The rise of mobile searches in recent years has resulted in more users clicking on the 1st or 2nd link from a search results page.
Traditionally for many manufacturers, most marketing is focused on business-to-business (b2b). Though strictly B2B marketing has been effective in the past, the lines between B2B and B2C marketing strategies have begun to blur. Some argue that even the idea of strictly B2B has become obsolete. In today’s marketing space of constant interconnectivity and transparency for end users, manufacturers need to embrace and employ certain B2C digital marketing tactics to beat the competition.
Every marketing professional knows about the Consumer Decision Journey or CDJ. The evolution of the Consumer Decision Journey (CDJ) from one that is almost fully controlled by the brand owner to a distributed crowd-sourced model is driven by the growth of media channels, social platforms and online review sites which provide a variety of ways to leave post-purchase feedback. With this evolution, it’s necessary to digitize the CDJ. The outcome is a fully targeted and highly effective content marketing plan. Learn about the key moments in what I call the Digital Consumer Decision Journey (DCDJ).
A successful SEO strategy is one which puts content first. Productive content answers the users’ queries along their digital journey when their needs and search patterns are properly assessed. Google is sophisticated enough to know whether content is performing up to the standards of the user through behavior analytics. It’s a celebration-worthy achievement to rank on page one of the SERP, but in order to stay in that coveted position, your content needs to prove itself through SEO analytics such as short vs. long click, content gap fulfillment, and task completion success. A content-first, performance-driven model will inherently be best practice from an SEO perspective.
A convergence of personal and professional experiences has accentuated for me a desperate need for institutions of higher education to be more tactful about how their website content strategy aligns with their visitors’ needs. A content strategy which meets these needs is most productive when correlated with the Digital Consumer Decision Journey, (DCDJ). This DCDJ is a standard pattern users follow when consuming information.