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Posts tagged with: "SEO"

2018 SEO Trends

In the ever-changing world of SEO, it is imperative to be on top of the latest algorithms and updates to ensure website success. Knowledge and understanding of how search engines work is the key to being a great SEO-er. In a way SEO is like a math and science game, if you understand how the game’s controller, which would be Google in this instance, numerically reads and categorizes a webpage it is a lot easier to “win” via a successful website. Let’s take a look at some of the biggest SEO trends we are seeing in 2018.

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Feb092018

What is Schema Markup?

Schema markup is a piece of code that helps communicate the information on a page to search engines. Understanding these signals and applying them correctly will help the search engines identify your content, which can have instantly beneficial results for the conversion rate of your rankings.

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Dec122017

SEO Intern: What I Learned at FourFront

On my first day at FourFront LLC, I had absolutely no idea what I was doing. Maybe that’s an exaggeration. I had 3 years worth of marketing classes, and I knew that SEO meant “being higher on Google” or something like that. Other than that, I had absolutely no idea what I was doing. But I was ready to learn, and they were ready to teach.

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Dec042017

Net Neutrality & SEO: The effects of losing Net Neutrality on Web Marketing

We’ve all been hearing a lot about net neutrality lately. Net Neutrality is the idea that internet service providers or ISPs (Comcast, Verizon, AT&T, to name a few) must provide the same access to all content on the web to its users, regardless of its source – referred to by some as the open internet. If net neutrality is rolled back, ISPs would have the ability to decide which content to serve to which users. This could potentially be based on tiers of service at different rates.

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Aug112017

How to Set Up Site Search Tracking and Gain Actionable insights

Back in the heyday of SEO, Google gave us bountiful keyword data, rich with information and insights into users search patterns both on and off websites. But in 2013, Google changed to secure search, meaning keyword data is no longer passed along to site owners or SEOs. But you can still find this data; a website’s site search (usually a little bar in the header or footer) is where people go when they are lost on their site. Tracking the data that comes along with the use of internal site search can provide some invaluable information to site owners and SEOs.

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Jul182017

A Brief Guide to Heading Tags

One of the fundamentals of SEO that may get overlooked is the correct use of heading tags. Search engines use headings when crawling content to determine the page’s topics and helps to structure and organize the information to help your visitors digest the content.

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Jun262017
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