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Posts tagged with: "SEO"

What Does a Google Rank Mean for Your Business? (Part Two)

Position #1 on Google isn't what it used to be. How people engage with the search engine has evolved drastically over the past 4 years. For many reasons Google continuously tests changes to their results pages to see what yields the visitor behavior they are looking for. The effects these changes have over time on ranking position and Click-Through-Rate can provide good insights. This analysis shows the change in the distribution of clicks for the top 12 impressions on Google based on ranking position.

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What is Schema Markup?

Schema markup is a piece of code that helps communicate the information on a page to search engines. Understanding these signals and applying them correctly will help the search engines identify your content, which can have instantly beneficial results for the conversion rate of your rankings.

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SEO Intern: What I Learned at FourFront

On my first day at FourFront LLC, I had absolutely no idea what I was doing. Maybe that’s an exaggeration. I had 3 years worth of marketing classes, and I knew that SEO meant “being higher on Google” or something like that. Other than that, I had absolutely no idea what I was doing. But I was ready to learn, and they were ready to teach.

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Ranking Fluctuations: What to Look For

A fact of SEO life is that your rankings are going to fluctuate. People tend to panic when they see ranking fluctuations, thinking they did something wrong, something broke on their site, or that their SEO partner is doing something they shouldn’t be.

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Net Neutrality & SEO: The effects of losing Net Neutrality on Web Marketing

We’ve all been hearing a lot about net neutrality lately. Net Neutrality is the idea that internet service providers or ISPs (Comcast, Verizon, AT&T, to name a few) must provide the same access to all content on the web to its users, regardless of its source – referred to by some as the open internet. If net neutrality is rolled back, ISPs would have the ability to decide which content to serve to which users. This could potentially be based on tiers of service at different rates.

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How to Set Up Site Search Tracking and Gain Actionable insights

Back in the heyday of SEO, Google gave us bountiful keyword data, rich with information and insights into users search patterns both on and off websites. But in 2013, Google changed to secure search, meaning keyword data is no longer passed along to site owners or SEOs. But you can still find this data; a website’s site search (usually a little bar in the header or footer) is where people go when they are lost on their site. Tracking the data that comes along with the use of internal site search can provide some invaluable information to site owners and SEOs.

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