Position #1 on Google isn't what it used to be. How people engage with the search engine has evolved drastically over the past 4 years. For many reasons Google continuously tests changes to their results pages to see what yields the visitor behavior they are looking for. The effects these changes have over time on ranking position and Click-Through-Rate can provide good insights. This analysis shows the change in the distribution of clicks for the top 12 impressions on Google based on ranking position.
Posts tagged with: "SEO"
On August 1, 2018, Google introduced the “Medic” Update to their algorithm, hoping to ensure the safety of consumers by preventing fraudulent and low-reputation websites that offer high-repercussion services from getting search engine visibility. Google determined the value and relevance of webpages by using E.A.T. (Expertise, Authority, and Trust).
Showcasing great 5-star ratings and reviews in your website’s search results is a great way to stand out in organic search. This can be quickly achieved by installing Schema markup code on your site. But, it’s important to avoid unnecessary ranking penalties by following Google’s rules and recommendations regarding first-party and third-party reviews.
Do you ever wonder how many people would find your website if you ranked for a keyword? Or, how much traffic your competitors get by ranking above you on the Google results page? Answering these questions is an important part of evaluating your SEO investment and there is a vast universe of metrics that will help.
You don’t like to wait and neither does your online audience. A slow-loading landing page can sink rankings, lessen conversions, and reduce visibility. So, these five easy strategies can increase your page speed.
SEO has changed since link building was the best strategy for ranking, but there is still an approach within a modern content strategy to building valuable external links and using them to improve your ranking.
Schema markup is a piece of code that helps communicate the information on a page to search engines. Understanding these signals and applying them correctly will help the search engines identify your content, which can have instantly beneficial results for the conversion rate of your rankings.
After a review of a new client’s website, SEO companies will often recommend a Frequently Asked Questions page if one doesn’t already exist. When executed effectively, an FAQ page provides a valuable resource to meet a host of user needs.
On my first day at FourFront LLC, I had absolutely no idea what I was doing. Maybe that’s an exaggeration. I had 3 years worth of marketing classes, and I knew that SEO meant “being higher on Google” or something like that. Other than that, I had absolutely no idea what I was doing. But I was ready to learn, and they were ready to teach.
A fact of SEO life is that your rankings are going to fluctuate. People tend to panic when they see ranking fluctuations, thinking they did something wrong, something broke on their site, or that their SEO partner is doing something they shouldn’t be.
With long tail keywords, you are connecting with users on a level that is more unique to their needs and in a place where they are more willing to make a purchase. These 5 reasons explain why you should, and how you can, use long tail keywords in your SEO strategy.
By understanding these common SEO mistakes in a website redesign, you can preserve rankings and domain authority. When rebranding a company, there are often very large changes to the website, and the last thing you want to do is to drop in rankings because of these changes.
We’ve all been hearing a lot about net neutrality lately. Net Neutrality is the idea that internet service providers or ISPs (Comcast, Verizon, AT&T, to name a few) must provide the same access to all content on the web to its users, regardless of its source – referred to by some as the open internet. If net neutrality is rolled back, ISPs would have the ability to decide which content to serve to which users. This could potentially be based on tiers of service at different rates.
We can effectively measure Branded and Non Branded searches from Paid search by creating Branded and Generic Paid Search Channels in Google Analytics. These channels can be used to gain a better understanding of how brand and generic keywords work together to drive conversions.
Back in the heyday of SEO, Google gave us bountiful keyword data, rich with information and insights into users search patterns both on and off websites. But in 2013, Google changed to secure search, meaning keyword data is no longer passed along to site owners or SEOs. But you can still find this data; a website’s site search (usually a little bar in the header or footer) is where people go when they are lost on their site. Tracking the data that comes along with the use of internal site search can provide some invaluable information to site owners and SEOs.