FourFront's Blog

Many of our clients worked with another SEO agency before they worked with us. And typically, when we ask them about their previous experience, we don’t hear many positive tales. This isn’t surprising (why else would they leave, right?) but it can be instructive. Here’s what we hear most often:

Coronavirus (COVID-19) is a highly infectious disease that quickly spread around the world in early 2020 until it became a global pandemic. COVID-19 has greatly affected the global economy, shutting many businesses down and forcing others to completely adjust how they conduct business. Here at Fourfront, we wanted to use

Position #1 on Google isn’t what it used to be. How people engage with the search engine has evolved drastically over the past 4 years. For many reasons Google continuously tests changes to their results pages to see what yields the visitor behavior they are looking for. The effects these

Updated: Aug 27, 2019 On August 1, 2018, Google introduced the “Medic” Update to their algorithm, hoping to ensure the safety of consumers by preventing fraudulent and low-reputation websites that offer high-repercussion services from getting search engine visibility. Google determined the value and relevance of web pages by using E.A.T.

Updated: Apr 30, 2019 You can spend all day answering this question, but estimating keyword volume is the best way to start. Do you ever wonder how many people would find your website if you ranked for a keyword? Or, how much traffic your competitors get by ranking above you

Updated: Mar 08, 2019 Why is Page Speed Important for SEO? You don’t like to wait and neither does your online audience. That’s why page speed is one of Google’s most important ranking factors. For starters, a slow-loading landing page results in poor user experience. If it’s slow enough, users will

Updated: Apr 26, 2019 What is an External Link? An external link is a hyperlink in the text of your page that directs users away from your site. When other sites link externally to your site, then your page has received value. In the original days of Google, there was

Updated: Dec 12, 2017 Schema markup uses a large vocabulary from schema.org that can be understood by all major search engines. The code itemscope itemtype and itemprop are placed in the code of your page to define the pieces of content most valuable to search results. Itemscope itemtype is used

Updated: Apr 26, 2019 On my first day at FourFront LLC, I had absolutely no idea what I was doing. Maybe that’s an exaggeration. I had 3 years worth of marketing classes, and I knew that SEO meant “being higher on Google” or something like that. Other than that, I

Updated: Dec 04, 2017 After a review of a new client’s website, SEO companies will often recommend a Frequently Asked Questions page if one doesn’t already exist. When executed effectively, an FAQ page provides a valuable resource to meet a host of user needs: Provide detailed or specific information about

Updated: Apr 26, 2019 Long tail keywords contain 3 or more words and are more specific than short tail keywords. They are often less competitive and have less search volume than short tail, but reach a more defined target audience. A study on Amazon user habits revealed that consumers benefit

Updated: Aug 29, 2017 A rebranding strategy often involves radical changes to a brand’s logo, name, image, and advertising themes with the intention of developing a new identity in the minds of consumers. Rebranding is common when a company wants to differentiate from competitors, eliminate negative image, or enter into

Updated: Apr 26, 2019 What is Net Neutrality? We’ve all been hearing a lot about net neutrality lately. Net Neutrality is the idea that internet service providers or ISPs (Comcast, Verizon, AT&T, to name a few) must provide the same access to all content on the web to its users,