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Updated: Dec 12, 2017 Schema markup uses a large vocabulary from schema.org that can be understood by all major search engines. The code itemscope itemtype and itemprop are placed in the code of your page to define the pieces of content most valuable to search results. Itemscope itemtype is used

Updated: Apr 26, 2019 On my first day at FourFront LLC, I had absolutely no idea what I was doing. Maybe that’s an exaggeration. I had 3 years worth of marketing classes, and I knew that SEO meant “being higher on Google” or something like that. Other than that, I

Updated: Dec 04, 2017 After a review of a new client’s website, SEO companies will often recommend a Frequently Asked Questions page if one doesn’t already exist. When executed effectively, an FAQ page provides a valuable resource to meet a host of user needs: Provide detailed or specific information about

Updated: Apr 26, 2019 Long tail keywords contain 3 or more words and are more specific than short tail keywords. They are often less competitive and have less search volume than short tail, but reach a more defined target audience. A study on Amazon user habits revealed that consumers benefit

Updated: Aug 29, 2017 A rebranding strategy often involves radical changes to a brand’s logo, name, image, and advertising themes with the intention of developing a new identity in the minds of consumers. Rebranding is common when a company wants to differentiate from competitors, eliminate negative image, or enter into

Updated: Apr 26, 2019 What is Net Neutrality? We’ve all been hearing a lot about net neutrality lately. Net Neutrality is the idea that internet service providers or ISPs (Comcast, Verizon, AT&T, to name a few) must provide the same access to all content on the web to its users,

Note: Originally published in 2017, this post has been updated regularly with additional information, most recently in September 2020. Showcasing great 5-star ratings and reviews in your website’s search results is a great way to stand out in organic search. This can be quickly achieved by installing Schema markup code

Updated: Aug 14, 2017 Back in the heyday of SEO, Google gave us bountiful keyword data, rich with information and insights into users search patterns both on and off websites. But in 2013, Google changed to secure search, meaning keyword data is no longer passed along to site owners or

Updated: Apr 26, 2019 When designing an SEO strategy, it is common to either consider all search engines the same or only focus on one. It is easy to disregard Bing and other Google competitors since Google is the most-used search engine in the US with 64.0% market share, but

Updated: Jun 26, 2017 If you asked a room full of SEO professionals what their advice would be to improve the quality of their site, you would probably hear some of the following: “…high-quality backlinks…” “…well-written content…” “…meta-data, alt tags, consistent file naming structure…” One of the fundamentals of SEO

Updated: Apr 26, 2019 Content marketing professionals routinely miss important website search optimization steps. These on-page SEO mistakes can make a big difference in a site’s search rankings. As new to SEO as I am, I’ve quickly learned that optimizing web content is a bit of a paradox. Writing content

Updated: Apr 26, 2019 We live in a time when people need answers, NOW. With a rise in people needing information on the fly, local SEO becomes even more important. Websites need to be optimized to answer questions quickly and efficiently. Consumers are starting to search in different ways in

Updated: Apr 26, 2019 4 Tips for YouTube SEO YouTube has quickly become a dominant factor in search rankings and online presence, and applying these YouTube SEO tips is an important part of a search marketing strategy. YouTube can be a very valuable resource if your company decides it fits