FourFront's Blog

Odometer
SEO

Five Easy Ways to Increase Your Page Speed in 2019

Updated: Mar 08, 2019 Why is Page Speed Important for SEO? You don’t like to wait and neither does your online audience. That’s why page speed is one of Google’s most important ranking factors. For starters, a slow-loading landing page results in poor user experience. If it’s slow enough, users will

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FourFront Team Outside of Philabundance
Company News

FourFront Spends an Afternoon with Philabundance

Updated: Sep 13, 2018 When I joined FourFront a few months ago, I didn’t know that planning our annual volunteer event would be part of my job. I had never done this sort of thing before. Plus, I was more than a little intimidated by the sheer number of worthy

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Link Strategy Icon
SEO

External Link Strategy in Modern SEO

Updated: Apr 26, 2019 What is an External Link? An external link is a hyperlink in the text of your page that directs users away from your site. When other sites link externally to your site, then your page has received value. In the original days of Google, there was

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Comparing Adwords Campaigns
PPC

2 simple ways to determine how effective your AdWords campaigns are without Goal Conversion metrics.

This post features information for the current Google Analytics platform configuration, Universal Analytics. Check out our recently-published Google Analytics 4 Guide to learn more about the latest version of Google Analytics. Many advertisers struggle to measure the performance of their Ad campaigns in Google AdWords or Bing. Google AdWords is

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Sketching Schema Markup
SEO

What is Schema Markup?

Updated: Dec 12, 2017 Schema markup uses a large vocabulary from schema.org that can be understood by all major search engines. The code itemscope itemtype and itemprop are placed in the code of your page to define the pieces of content most valuable to search results. Itemscope itemtype is used

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Lobby of FourFront Offices
SEO

SEO Intern: What I Learned at FourFront

Updated: Apr 26, 2019 On my first day at FourFront LLC, I had absolutely no idea what I was doing. Maybe that’s an exaggeration. I had 3 years worth of marketing classes, and I knew that SEO meant “being higher on Google” or something like that. Other than that, I

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Question Block on Keyboard
SEO

Frequently Asked Questions about FAQ pages

Updated: Dec 04, 2017 After a review of a new client’s website, SEO companies will often recommend a Frequently Asked Questions page if one doesn’t already exist. When executed effectively, an FAQ page provides a valuable resource to meet a host of user needs: Provide detailed or specific information about

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Magnifying Glass on Keyboard
SEO

Reasons Your Google Rankings Keep Changing

Updated: Nov 17, 2017 Ranking Fluctuations: Causes and Effects A fact of SEO life is that your rankings are going to fluctuate. People tend to panic when they see ranking fluctuations, thinking they did something wrong, something broke on their site, or that their SEO partner is doing something they

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Parabolic Wave Representing Long Tail Keywords
SEO

5 Reasons You Should be Using Long Tail Keywords

Updated: Apr 26, 2019 Long tail keywords contain 3 or more words and are more specific than short tail keywords. They are often less competitive and have less search volume than short tail, but reach a more defined target audience. A study on Amazon user habits revealed that consumers benefit

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Reviewing Website Redesign Notes
SEO

10 Common SEO Mistakes in a Website Redesign

Updated: Aug 29, 2017 A rebranding strategy often involves radical changes to a brand’s logo, name, image, and advertising themes with the intention of developing a new identity in the minds of consumers. Rebranding is common when a company wants to differentiate from competitors, eliminate negative image, or enter into

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Better Classification of Paid Search Queries
PPC

How to Distinguish Branded and Generic Paid Search Queries in Google Analytics

This post features information for the current Google Analytics platform configuration, Universal Analytics. Check out our recently-published Google Analytics 4 Guide to learn more about the latest version of Google Analytics. Measuring how effective your Branded and Non-Branded keywords are performing is important in optimizing any paid search campaign. Many

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Setting up Site Tracking
SEO

How to Set Up Site Search Tracking and Gain Actionable insights

Updated: Aug 14, 2017 Back in the heyday of SEO, Google gave us bountiful keyword data, rich with information and insights into users search patterns both on and off websites. But in 2013, Google changed to secure search, meaning keyword data is no longer passed along to site owners or

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Google and Bing Logomarks
SEO

Bing vs Google: SEO Strategy Across Search Engines

Updated: Apr 26, 2019 When designing an SEO strategy, it is common to either consider all search engines the same or only focus on one. It is easy to disregard Bing and other Google competitors since Google is the most-used search engine in the US with 64.0% market share, but

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A look at HTML Source Code
SEO

A Brief Guide to Heading Tags

Updated: Jun 26, 2017 If you asked a room full of SEO professionals what their advice would be to improve the quality of their site, you would probably hear some of the following: “…high-quality backlinks…” “…well-written content…” “…meta-data, alt tags, consistent file naming structure…” One of the fundamentals of SEO

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On Page SEO Mistakes
SEO

10 On-Page SEO Mistakes to Avoid When Crafting New Content

Updated: Apr 26, 2019 Content marketing professionals routinely miss important website search optimization steps. These on-page SEO mistakes can make a big difference in a site’s search rankings. As new to SEO as I am, I’ve quickly learned that optimizing web content is a bit of a paradox. Writing content

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Near Me Search Illustration
SEO

‘Near Me’ Searches: Best Ways to Optimize for Local SEO

Updated: Apr 26, 2019 We live in a time when people need answers, NOW. With a rise in people needing information on the fly, local SEO becomes even more important. Websites need to be optimized to answer questions quickly and efficiently. Consumers are starting to search in different ways in

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