FourFront's Blog

What Makes a Good SEO Company? Let’s Play 20 Questions.
Many of our clients worked with another SEO agency before they worked with us. And typically, when we ask them about their previous experience, we don’t hear many positive tales. This isn’t surprising (why else would they leave, right?) but it can be instructive. Here’s what we hear most often:

How Has Coronavirus Affected Higher Education?
Coronavirus (COVID-19) is a highly infectious disease that quickly spread around the world in early 2020 until it became a global pandemic. COVID-19 has greatly affected the global economy, shutting many businesses down and forcing others to completely adjust how they conduct business. Here at Fourfront, we wanted to use

What Does a Google Rank Mean for Your Business? (Part Two)
Position #1 on Google isn’t what it used to be. How people engage with the search engine has evolved drastically over the past 4 years. For many reasons Google continuously tests changes to their results pages to see what yields the visitor behavior they are looking for. The effects these

Settling in to our New (and Historically Significant) Neighborhood
A couple of weeks ago, we celebrated our first full year in FourFront’s new office space. As a pioneer tenant in the Wayne Junction Historical District Renovation Project, we are just starting to look back fondly at all of the jack hammering, power outages, and construction obstacles. One of these

FourFront and Rise First Celebrate their First Anniversary
Updated: Dec 03, 2019 In December 2018, FourFront started providing free SEO services to Rise First, a nonprofit dedicated to serving first-generation, low-income (FGLI) college students. In the first year of this exciting partnership, we have been working hard to optimize the Rise First website, which offers more than 1,000

How to Recover from the Google Medic Update
Updated: Aug 27, 2019 On August 1, 2018, Google introduced the “Medic” Update to their algorithm, hoping to ensure the safety of consumers by preventing fraudulent and low-reputation websites that offer high-repercussion services from getting search engine visibility. Google determined the value and relevance of web pages by using E.A.T.

What Does a Google Rank Mean for your Business? (Part One)
Updated: Apr 30, 2019 You can spend all day answering this question, but estimating keyword volume is the best way to start. Do you ever wonder how many people would find your website if you ranked for a keyword? Or, how much traffic your competitors get by ranking above you

Five Easy Ways to Increase Your Page Speed in 2019
Updated: Mar 08, 2019 Why is Page Speed Important for SEO? You don’t like to wait and neither does your online audience. That’s why page speed is one of Google’s most important ranking factors. For starters, a slow-loading landing page results in poor user experience. If it’s slow enough, users will

FourFront Spends an Afternoon with Philabundance
Updated: Sep 13, 2018 When I joined FourFront a few months ago, I didn’t know that planning our annual volunteer event would be part of my job. I had never done this sort of thing before. Plus, I was more than a little intimidated by the sheer number of worthy

External Link Strategy in Modern SEO
Updated: Apr 26, 2019 What is an External Link? An external link is a hyperlink in the text of your page that directs users away from your site. When other sites link externally to your site, then your page has received value. In the original days of Google, there was

2 simple ways to determine how effective your AdWords campaigns are without Goal Conversion metrics.
This post features information for the current Google Analytics platform configuration, Universal Analytics. Check out our recently-published Google Analytics 4 Guide to learn more about the latest version of Google Analytics. Many advertisers struggle to measure the performance of their Ad campaigns in Google AdWords or Bing. Google AdWords is

What is Schema Markup?
Updated: Dec 12, 2017 Schema markup uses a large vocabulary from schema.org that can be understood by all major search engines. The code itemscope itemtype and itemprop are placed in the code of your page to define the pieces of content most valuable to search results. Itemscope itemtype is used

SEO Intern: What I Learned at FourFront
Updated: Apr 26, 2019 On my first day at FourFront LLC, I had absolutely no idea what I was doing. Maybe that’s an exaggeration. I had 3 years worth of marketing classes, and I knew that SEO meant “being higher on Google” or something like that. Other than that, I

Frequently Asked Questions about FAQ pages
Updated: Dec 04, 2017 After a review of a new client’s website, SEO companies will often recommend a Frequently Asked Questions page if one doesn’t already exist. When executed effectively, an FAQ page provides a valuable resource to meet a host of user needs: Provide detailed or specific information about

Reasons Your Google Rankings Keep Changing
Updated: Nov 17, 2017 Ranking Fluctuations: Causes and Effects A fact of SEO life is that your rankings are going to fluctuate. People tend to panic when they see ranking fluctuations, thinking they did something wrong, something broke on their site, or that their SEO partner is doing something they

5 Reasons You Should be Using Long Tail Keywords
Updated: Apr 26, 2019 Long tail keywords contain 3 or more words and are more specific than short tail keywords. They are often less competitive and have less search volume than short tail, but reach a more defined target audience. A study on Amazon user habits revealed that consumers benefit

10 Common SEO Mistakes in a Website Redesign
Updated: Aug 29, 2017 A rebranding strategy often involves radical changes to a brand’s logo, name, image, and advertising themes with the intention of developing a new identity in the minds of consumers. Rebranding is common when a company wants to differentiate from competitors, eliminate negative image, or enter into

Net Neutrality & SEO: The effects of losing Net Neutrality on Web Marketing
Updated: Apr 26, 2019 What is Net Neutrality? We’ve all been hearing a lot about net neutrality lately. Net Neutrality is the idea that internet service providers or ISPs (Comcast, Verizon, AT&T, to name a few) must provide the same access to all content on the web to its users,
Categories
Authors

Bob Scavilla
With 35+ years of experience in technology and business, Bob is an expert programmer, software engineer, and digital marketer. Read More

Kim Kalishek
From commercial real estate to tax law to technology, Kim’s career has been nourished by her talent for analysis and her penchant for number-crunching. Read More

Christina DeSandro
Christina is a natural organizer with more than a decade of experience designing and managing information systems that coordinate and track workflow. Read More

Soala Idasetima
With a degree in writing and experience as a technical writer, Soala appreciates the connection between words and successful digital marketing. Read More

Suzan Scavilla
With more than 25 years of experience in application and web development, Suzan is an expert in database design and technical SEO initiatives. Read More

Ben Swofford
Ben uses his combination of creativity, analytical skill, and UX knowledge to improve the performance and efficiency of internal systems and external products. Read More

Craig Whitney
Craig was introduced to FourFront as a summer intern. Today, he applies his natural curiosity and creativity to all aspects of content development. Read More